Apparel and Footwear: Beyond the Pandemic

The impact of the pandemic on the apparel and footwear industry has been such that market players are now reassessing standard operating procedures in place, from manufacturing to retail, as they need to adapt to new post-pandemic consumer lifestyles (e.g., working from home) retail preferences (e.g., digital-first mindset) or travel patterns (e.g., shifting consumption from European capitals to Chinese duty-free locations).

The Apparel and Footwear: Beyond the Pandemic global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Key Findings

COVID-19 has been a catalyst for change in apparel and footwear

The apparel and footwear industry has been among the worst hit by the COVID-19 pandemic, which has disrupted work-life-consumption patterns globally. As the recovery gathers steam, new flexible operating models, targeted incentives for consumers and new product innovation will be critical in ensuring success.

The competitive landscape will be profoundly changed post-pandemic

M&A and divestment activity are accelerating as underperforming players become targets, while companies are on the lookout for new routes to market, seeking to digitally transform their operations, or to gain access to growth hotspots. Private equity funds are looking at post-crisis opportunities.

A digital-first mindset is part of the new normal

Digitalisation is completely changing the nature of traditional processes, and global sales of apparel and footwear via e- and s-commerce are set to further accelerate as companies invest in their digital transformation to innovate in terms of products and the customer experience, and to optimise their production and distribution.

Redesigning global supply chains to prevent future shocks

The apparel and footwear industry is having to fundamentally rethink its supply chains, as the disruptions caused by the COVID-19 crisis and ensuing reputational backlash and shortages lead fashion players to consider a shorter supply chain, closer to end consumers, to mitigate risks.

Circularity, rental and resale grow on the back of sustainability concerns

The global pandemic has highlighted the negative social and environmental impact of the industry, fuelling demand for more sustainable practices, while consumers are rapidly embracing renting and resale, boosting the prospects of new business models beyond ownership.

Product Coverage: Apparel, Footwear, Sportswear.

Data Coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.