Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update

The global loyalty market is expected to grow by 11.1% on an annual basis to reach US$150.9 billion in 2024.

In value terms, the global loyalty market has recorded a CAGR of 12.4% during 2019-2023.Global loyalty market will continue to grow over the forecast period and is expected to record a CAGR of 9.2% during 2024-2028. Global loyalty market will increase from US$135.9 billion in 2023 to reach US$214.7 billion by 2028.

The global loyalty program landscape is characterized by rapid evolution, technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.

As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs globally appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.

Overview of Loyalty Program Trends

The global loyalty program landscape is transforming significantly, driven by evolving consumer expectations and technological advancements. Key trends shaping this market include.

• Increased Adoption Across Sectors: Loyalty programs are becoming essential tools for businesses in various sectors, including retail, hospitality, and e-commerce. Companies recognize these programs' importance in enhancing customer retention and driving repeat purchases, especially in competitive markets.
• Personalization and Customer Engagement: Brands increasingly leverage data analytics to create personalized loyalty experiences. Consumers expect rewards and communications that resonate with their individual preferences. This focus on personalization enhances customer satisfaction and fosters deeper connections between consumers and brands.
• Technological Integration: The rise of mobile technology and digital platforms has transformed loyalty programs globally. Many brands are adopting mobile apps that enable consumers to track points, receive personalized offers, and redeem rewards seamlessly, improving overall engagement and convenience.
• Sustainability and Ethical Practices: There is a growing emphasis on sustainability within loyalty programs. Consumers are increasingly attracted to brands that demonstrate social responsibility and offer eco-friendly rewards, aligning with their values and lifestyle choices.
• Coalition Loyalty Programs: The trend towards coalition loyalty programs, where multiple brands collaborate to offer shared rewards, is gaining momentum. This approach enhances the value proposition for consumers, allowing them to earn and redeem points across various merchants, increasing the appeal of loyalty programs. These trends indicate a vibrant and evolving loyalty program landscape that resonates with the diverse preferences of consumers worldwide.

New Loyalty Programs Launched Globally

Recent months have seen the introduction of several innovative loyalty programs across various regions, reflecting strategic responses to consumer demands.

• Starbucks’ New Rewards Program: Starbucks has revamped its loyalty program to offer more personalized rewards and tiered benefits based on customer spending. This initiative aims to deepen customer engagement and enhance brand loyalty by providing more value to frequent customers.
• Sephora’s Beauty Insider Program: Sephora has introduced new features to its Beauty Insider loyalty program, allowing members to earn points for purchases and engage with the brand through social media and other channels. This initiative aims to foster a community around the brand and enhance customer loyalty.
• Loyalty Programs in the Airline Industry: Major airlines like Delta and Emirates have launched new features in their frequent flyer programs. These programs allow members to earn points for travel-related activities, including hotel bookings and car rentals. This expansion aims to provide more opportunities for customers to engage with the brand and earn rewards.

These initiatives reflect a competitive landscape in which businesses continuously adapt their loyalty strategies to meet the diverse needs of consumers worldwide.

Overview of Cashback Loyalty Program Trend

Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems globally. Key aspects of this trend include.

• Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs, especially in price-sensitive markets.
• Enhanced Value Perception: As consumers become more budget-conscious, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce. Cashback programs can drive customer loyalty by providing tangible savings that resonate with consumers.
• Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing seamless transactions and easy reward redemption. This integration aligns with consumers' increasing reliance on digital payment methods.
• Market Differentiation: Companies utilize cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers. This strategy is particularly effective in sectors where competition is intense, such as retail and online shopping.

This trend underscores a shift towards more flexible and consumer-friendly loyalty solutions catering to global shoppers' evolving preferences.

Recent Regulatory Changes Impacting Loyalty Programs

The regulatory environment surrounding loyalty programs is evolving, with significant implications for businesses worldwide.

• Data Protection Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust and safeguarding personal information.
• Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness. This regulatory focus ensures that consumers are fully informed about their rights and the benefits of participating in loyalty programs.
• Financial Regulatory Authority Oversight: Financial regulatory authorities increasingly scrutinize loyalty programs linked to financial services in many regions. Companies must ensure compliance with these regulations to avoid penalties and maintain customer trust.
• Tax Implications: Recent discussions in various jurisdictions regarding the tax implications of loyalty rewards could impact how programs are structured. Companies may need to reassess their loyalty strategies to ensure compliance with evolving tax regulations.

These regulatory changes compel businesses to adapt their loyalty programs, ensuring compliance while maintaining customer engagement and satisfaction. Companies must align their loyalty strategies with legal requirements while delivering value to consumers.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

Country reports in this bundled offering provide in-depth analysis of loyalty programs. Below is a summary of key market segments.

Retail Sector Spend Value Trend Analysis

• Ecommerce Spend
• POS Spend

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs

Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

• Loyalty Schemes
• Loyalty Platforms

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

• Points programs
• Tier-based programs
• Mission-driven programs
• Spend-based programs
• Gaming programs
• Free perks programs
• Subscription programs
• Community programs
• Refer a friend program
• Paid programs
• Cashback programs

Loyalty Spend Market Size and Future Growth Dynamics by Channel

• In-Store
• Online
• Mobile

Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

• Seller Driven
• Payment Instrument Driven
• Others

Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics by Retail

• Diversified Retailers
• Department Stores
• Specialty Stores
• Clothing, Footwear & Accessories
• Toy & Hobby Shops
• Supermarket and Convenience Store
• Home Merchandise
• Other

Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

• Card Based Access
• Digital Access

Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

• B2C Consumers
• B2B Consumers

Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

• Free
• Free + Premium
• Premium

Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

• Analytics and AI Driven
• Management Platform

Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

• In House
• Third Party Vendor

Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

• Cloud
• On-Premise

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

• Software
• Services

Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

• Custom Built Platform
• Off the Shelf Platform

Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

• By Age Group
• By Income Level
• By Gender

Reasons to buy

• Gain insights into the loyalty spend market: The report provides a comprehensive overview of the loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.