Spain Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update

The loyalty market in Spain is expected to grow by 16.1% on annual basis to reach US$1.34 billion in 2025.

In value terms, the loyalty market in the country has recorded a CAGR of 18.1% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 13.5% during 2025-2029. Loyalty market in this region is expected to increase from US$1.15 billion in 2024 to reach US$2.23 billion by 2029.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Spain. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Key Insights

Spain's loyalty program landscape is evolving through coalition partnerships, financial service integration, and tiered structures, all aimed at enhancing customer engagement and retention. Coalition programs such as Repsol Más, which collaborates with Air Miles Spain, are gaining traction by offering versatile redemption options that increase customer appeal. Meanwhile, financial institutions like Banco Santander embed loyalty features into their services to encourage long-term financial engagement. As businesses recognize the competitive advantage of such initiatives, expanding coalition and financial service-based loyalty programs are expected to continue, strengthening customer relationships across multiple industries.

Retailers also refine loyalty strategies by adopting tiered programs and prioritizing value-for-money offerings. Companies such as El Corte Inglés incentivize higher spending through structured rewards, catering to consumers who seek differentiated benefits based on their engagement level. Additionally, Spanish consumers emphasize value for money in brand loyalty, so businesses are expected to develop programs that provide clear financial benefits such as discounts and cashback. As competition in the loyalty space intensifies, companies will focus on delivering cost-effective and personalized rewards to attract and retain a price-conscious customer base.

Expansion of Coalition Loyalty Programs

• Coalition loyalty programs, where multiple businesses collaborate to offer shared rewards, are gaining traction in Spain. For instance, the Repsol Más program partners with entities like Air Miles Spain to provide customers with points that can be redeemed across various services, including fuel and retail purchases.
• Such collaborations enhance the value proposition for customers by offering a wider range of redemption options, thereby increasing the appeal of the loyalty program.
• As businesses recognize the mutual benefits, more coalition programs will likely emerge, providing customers with versatile and attractive loyalty options.

Integration of Financial Services in Loyalty Programs

• Financial institutions in Spain are incorporating loyalty features into their offerings. Banco Santander's loyalty program rewards customers for consistent investment behaviors, such as regular pension or investment fund contributions.
• The competitive banking sector and a focus on customer retention drive the integration of loyalty elements, encouraging long-term financial engagement.
• This trend is expected to grow as more financial institutions adopt loyalty strategies to differentiate themselves and build stronger relationships with customers.

Adoption of Tiered Loyalty Programs in Retail

• Retailers in Spain are implementing tiered loyalty programs to incentivize increased spending. El Corte Inglés Club Card offers points accumulation, exclusive promotions, and additional perks through partnerships, rewarding customers based on their engagement level.
• The need to foster customer loyalty in a competitive retail environment encourages businesses to offer enhanced benefits to their most valuable customers.
• Tiered programs will likely become more prevalent, with retailers refining their loyalty schemes to offer differentiated rewards that reflect customer spending patterns.

Emphasis on Value for Money in Loyalty Programs

• Spanish consumers prioritize value for money in their purchasing decisions, with 57% citing it as the key factor for brand loyalty.
• Economic considerations and a desire for cost-effective purchasing drive consumers toward loyalty programs that offer tangible financial benefits.
• Businesses must design loyalty programs that provide clear monetary advantages, such as discounts or cashback, to attract and retain cost-conscious consumers.

Competitive Landscape in Spain

Spain's loyalty program market is transforming significantly, driven by digitalization, evolving consumer preferences, and regulatory developments. Dominated by large retail chains, financial institutions, and telecom providers, the market features established players such as Iberia Plus (IAG), Club Carrefour, and Repsol Más. Companies are integrating AI, blockchain, and data-driven insights to enhance their offerings
as consumer expectations shift towards personalized rewards, mobile-first engagement, and sustainability initiatives.

Increased digital integration, regulatory changes, and a growing preference for eco-friendly rewards will shape the future of Spain's loyalty landscape. Programs that provide real-time incentives, omnichannel experiences, and coalition loyalty networks will gain a competitive edge. While major players leverage their extensive partner ecosystems, new entrants must focus on differentiation through innovative reward structures, niche segmentation, and enhanced consumer trust to thrive in this competitive market.

Current State of Spain’s Loyalty Program Market

• Spain’s loyalty market is led by major retail, banking, and travel-based programs, with Iberia Plus, Club Carrefour, and Repsol Más standing out as key players.
• Retail-driven loyalty remains strong, with Club Carrefour offering cashback-based rewards and exclusive discounts across its extensive supermarket network.
• Coalition programs such as Travel Club allow members to earn and redeem points across multiple industries, including retail, travel, and fuel. Eroski, BP, and Iberia are key partners in this multi-brand loyalty ecosystem.
• Spanish consumers are increasingly embracing digital and mobile-based loyalty solutions. BBVA and CaixaBank have integrated AI-powered loyalty rewards into their mobile banking apps, enabling real-time spending insights and personalized offers.
• E-commerce and fintech disruptors are entering the space, with platforms like Bizum and PayPal Rewards offering cashback and point-based incentives to attract younger, digital-savvy users.

Competition Intensity in Spain’s Loyalty Market

• Major retailers, airlines, and banks dominate, challenging market entry for new players. Iberia Plus and Travel Club benefit from strong brand loyalty and extensive partner networks, limiting competition from standalone programs.
• AI-driven personalization is a key strategy, with CaixaBank and BBVA using predictive analytics to tailor rewards based on customer spending behavior.
• Spanish consumers are highly value-conscious, pushing brands to offer flexible, high-value rewards. Club Carrefour’s cashback model ensures members receive direct monetary benefits, making it one of the most widely used retail loyalty programs.
• Subscription-based loyalty models are growing, with Amazon Prime, El Corte Inglés Plus, and Iberia Plus Elite tiers offering premium benefits for a fixed fee, catering to high-frequency users.

Types of Players

• Club Carrefour, El Corte Inglés Plus, and Eroski Travel Club dominate, leveraging vast store networks and strong brand equity.
• BBVA, CaixaBank, and Santander offer point-based rewards and travel benefits linked to credit card spending and financial products.
• Iberia Plus and Renfe’s Más Renfe program lead in the travel sector, rewarding frequent flyers and rail passengers with flexible redemption options.
• Repsol Más and Cepsa Porque Tú Vuelves provide fuel-based rewards and cashback incentives, expanding benefits beyond petrol stations.
• Amazon Prime, PayPal Rewards, and Bizum’s merchant cashback offerings reshape digital consumer engagement.

Market Structure

• Retailers and financial institutions dominate loyalty, leveraging their customer base and spending data to create targeted reward structures.
• Coalition programs (such as Travel Club) offer multi-brand loyalty ecosystems, enhancing consumer appeal but making it difficult for smaller programs to compete.
• New entrants must offer differentiated value propositions, as existing programs provide seamless omnichannel experiences and competitive rewards.
• Super apps and digital-first loyalty disruptors are emerging, with fintech firms and payment platforms leveraging transaction data to offer hyper-personalized incentives.
• Evolving consumer data protection laws increase compliance requirements, making loyalty program management more complex for businesses.

Future Competitive Landscape

• AI and automation will further enhance customer engagement, with brands leveraging real-time data to refine reward offerings and anticipate consumer behavior. BBVA is expected to expand its AI-driven loyalty personalization capabilities.
• Coalition loyalty models will gain momentum, with businesses seeking cross-industry partnerships to boost customer engagement. Travel Club and Iberia Plus may expand their partnership networks to capture more consumer spending categories.
• Sustainability-focused rewards will grow as Spanish consumers prioritize ethical and eco-friendly practices. Retailers like El Corte Inglés and Carrefour have started offering green loyalty incentives for eco-friendly purchases.
• Regulatory scrutiny will increase, requiring brands to ensure compliance with Spain’s consumer protection, data privacy, and financial transparency regulations.

Scope

This report provides in-depth, data-centric analysis of loyalty programs in Spain. Below is a summary of key market segments.

Spain Retail Sector Spend Value Trend Analysis

• Ecommerce Spend
• POS Spend

Spain Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Spain

Spain Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

• Loyalty Schemes
• Loyalty Platforms

Spain Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

• Points programs
• Tier-based programs
• Mission-driven programs
• Spend-based programs
• Gaming programs
• Free perks programs
• Subscription programs
• Community programs
• Refer a friend program
• Paid programs
• Cashback programs

Spain Loyalty Spend Market Size and Future Growth Dynamics by Channel

• In-Store
• Online
• Mobile

Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

• Seller Driven
• Payment Instrument Driven
• Others

Spain Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Spain Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Spain Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Spain Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Spain Loyalty Spend Market Size and Future Growth Dynamics by Retail

• Diversified Retailers
• Department Stores
• Specialty Stores
• Clothing, Footwear & Accessories
• Toy & Hobby Shops
• Supermarket and Convenience Store
• Home Merchandise
• Other

Spain Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

• Card Based Access
• Digital Access

Spain Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

• B2C Consumers
• B2B Consumers

Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

• Free
• Free + Premium
• Premium

Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

• Analytics and AI Driven
• Management Platform

Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

• In House
• Third Party Vendor

Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

• Cloud
• On-Premise

Spain Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

• Software
• Services

Spain Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

• Custom Built Platform
• Off the Shelf Platform

Spain Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

• By Age Group
• By Income Level
• By Gender

Reasons to buy

• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of Loyalty Market Dynamics in Spain: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Spain. Formulate your strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.