Indonesia Baby Food - Market Assessment and Forecasts to 2027

Indonesia Baby Food - Market Assessment and Forecasts to 2027 is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Norwegian market

The number of live births in Indonesia declined by 9.5% during 2008-2021, to reach 4.1 million. This resulted in a baby population of 12.5 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen. The GDP of Indonesia grew by 3.5% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.6%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.8% during 2015-2021. In volume terms, sales grew slightly in 2021, with the sector registering a CAGR of 0.1%. Baby milks remained by far the largest category in value terms with nearly 92.2% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone Group were the top two companies in 2021. Nestlé retained the top spot in value during 2015-2021 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 68.8% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Indonesia. Based on these assumptions, the market for baby food in the country is expected to grow slightly value terms, registering a value CAGR of 2.1% and a decline in volume CAGR of 1.5% during 2021-2027.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and the publisher's in-house expertise to offer extensive data about the trends and dynamics affecting the industry
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
• Future projections considering various trends which are likely to affect the industry

Scope

• The value sales of the baby milks category increased from IDR22,070.2 billion ($1,648.3 million) in 2015 to IDR30,922.1 billion ($2,108.3 million) in 2021, registering a CAGR of 5.8%
• The volume sales of the baby cereals category decreased from 19.22 million kg in 2015 to 19.09 million kg in 2021, recording a negative CAGR of 0.1%
• During 2015-2021, per capita consumption of baby meals & other grew by 9.3% to reach 0.02kg in 2021
• During the same period, per capita expenditure on baby finger food increased by 71.6% in current price terms and by 38.2% in constant price terms

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
• Investigates which categories are performing the best and how this is changing market dynamics