Historically household care has been a category of slow or little innovation; however, recent technological developments, a global pandemic, and the climate crisis are bringing about significant changes to the industry.
The report explores the key trends shaping household care in the next few years and why they have come about.
The report explores the key trends shaping household care in the next few years and why they have come about.
Scope
- Key trends include hygiene obsession, sustainability, technology-driven convenience, the balance of natural and chemical formulations, and the pull between comfort and escapism
- Household care companies will have to consider how they adhere to these trends within the context of inflationary pressure, increasing ESG restrictions, and the ecommerce boom
Reasons to Buy
- Understand multiple themes and company responses in order to tap into what is really impacting the industry
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
- Access valuable strategic take-outs to help direct future decision-making and inform new product development
Table of Contents
1. Industry Overview2. Top trends in the sector
3. News analysis
4. Deals analysis
5. Social media analysis
6. Take outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilver
- P&G
- Henkel
- Reckitt
- Blueland
- Kao
- Swania
- Roborock
- Clorox
