Nutrient Pairing - Taking Advantage of Food Ingredient Synergies for Optimal Health

Nutrient Pairing - Taking Advantage of Food Ingredient Synergies for Optimal Health explores how brands can take advantage of food ingredient synergies to promote optimal health.

There is evidence that consuming certain combinations of nutrients can enhance their beneficial impact. This has important implications for the functional food market, innovation in health-oriented food and drinks, and how consumers make healthy choices more generally.

Scope

• The issue of ingredient “bioavailability” may become more prominent as consumers become better informed about their nutritional needs
• Consumers exhibit a desire to boost their vitamin consumption and are likely to be receptive to ingredient combinations that improve the potency of vitamins
• Manufacturers are increasingly communicating that a product’s nutritional benefits are largely influenced by how effectively its nutrients are absorbed by the body

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
• Access valuable strategic take-outs to help direct future decision-making and inform new product development