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IoT Start-Up Tracker: Digital Transportation & Logistics

  • Report

  • 62 Pages
  • April 2022
  • Region: Global
  • Frost & Sullivan
  • ID: 5595666

Digital Freight Transportation Platforms Create New Growth Opportunities

The transportation industry is increasingly focused on improving traffic management efficiency and load control, in addition to reducing maintenance costs. The publisher's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges.

The Start-Up Tracker provides a rich database of start-up and niche players that have the capabilities to transform processes in transportation and add value to the end-user. These companies were selected based on the publisher's best practices database, in addition to secondary research on transportation tech ecosystem mappings and rankings worldwide, such as the supply chain & logistics tech market map from CB Insights and other regional transportation Tech mapping and rankings.

A list of start-ups focused on transportation IoT was made by region, including different segments: freight transportation, warehousing and value-added services (VAS), logistics, and courier express and parcel (CEP).

The publisher conducted detailed primary interviews with start-ups that stand out in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition.

Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study.


To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:

  • Objects that are virtualized and imbued with data measurement capabilities
  • The ability to grant identities to physical and virtual objects
  • Interconnections between these objects for monitoring and interaction
  • The ability to generate real-time insights from data and incorporate them into existing business processes
  • The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries
  • such as the automotive, energy, and manufacturing industries.
  • To accurately observe and measure IoT-related economic activity, the author uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT.

Table of Contents

1. Strategic Imperatives
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on transportation & logistics Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

2. Market Definition and Methodology
  • Definition of the Internet of Things (IoT)
  • Scope of the Study
  • Research Process and Methodology
  • IoT in Transportation - Key Topics Covered in This Study

3. Growth Environment
  • Use of Technologies in the Transportation Market
  • Use and Importance of IoT in the Transportation Market
  • Trends in the Digital Transportation & Logistics Market
  • Intelligent Transportation System (ITS)
  • Types of Vehicle Communication in ITS
  • Future of Transportation Operations
  • Outlook by Transportation Segments
  • State of Technology Concepts in the Transportation Market
  • Opportunities With Digital Technologies
  • IoT based on Platform-as-a-Service (PaaS) Model
  • IoT Software Architecture
  • IoT Value Chain Framework
  • Success Factors for IoT as a Solution
  • IoT Application Maturity in Transportation Value Chain
  • IoT Applications for Freight Transportation
  • Digital Freight Forwarding Platform
  • Digital Freight Forwarding for Simplified Shipping
  • Traits of the Future Warehouse
  • Top 4 Growth Opportunities in Digital Transportation & Logistics Market
  • Critical Success Factors for Growth

4. Key Competitors
  • Key Competitors (Start-Ups) in the Digital Transportation & Logistics Market
  • Scoring Methodology for Competitive Profiles
  • Innovation Target for Competitive Profiles

5. Company Profile
  • Convoy - Company Profile
  • Convoy - Analyst Viewpoint
  • Veniam - Company Profile
  • Veniam - Analyst Viewpoint
  • COHDA Wireless - Company Profile
  • COHDA Wireless - Analyst Viewpoint
  • Samsara - Company Profile
  • Samsara - Analyst Viewpoint

6. Growth Opportunity Universe
  • Growth Opportunity 1 - Software Integration for Transportation Process Orchestration
  • Growth Opportunity 2 - Affordable Hardware for Higher ROI and Shorter Payback Period
  • Growth Opportunity 3 - Consulting and Support for Improved Outcomes
  • Growth Opportunity 4 - Wider Breadth of Connectivity Options for Vehicles
  • List of Exhibits
  • Legal Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Convoy
  • Veniam
  • COHDA 
  • Samsara