France Baby Food Market - Forecasts from 2022 to 2027

The prime reason which is expected to drive notable growth in the market is a surge in the ability of these baby food to contain the required amount of nutrition necessary for the growth and development of a baby. Growing women's participation in the labor force has also encouraged the reliability of baby food for better upbringing and nutrition. However, the falling birth rate with the surge in the geriatric population, and the preference for fewer children are expected to constrain the market during the forecasted period. The analysis report segments the market of France's baby Food market based on product type, type, and distribution channel.

Dried baby food is expected to dominate the market during the forecasted period.

By product type, France baby Food market has been segmented as dried baby food, milk formula, prepared baby food, and others.

Dried baby food is expected to hold a dominating share of the market. The ability of dried baby food to contain the required nutrition coupled with the growing adoption of semi-prepared baby food is forecasted to drive the segment growth. Milk formula is expected to grow at a noteworthy CAGR owing to increasing powdered milk consumption. However, technological advancement and innovation have led to the discovery of tools and techniques to preserve breast milk in bottles, which is expected to constrain the segment demand.

By type, the France baby food market has been segmented as organic and non-organic.

Organic baby food is expected to dominate the market demand owing to healthcare benefits. Organic food has numerous health benefits over non-organic food due to the minimal interference of chemicals. However, lower shelf-life is a major restraint that hampers the market growth.

By distribution channel, the France baby Food market has been distinguished as online and offline. The online channel for baby food products is expected to hold a considerable chunk of the market. Surging internet penetration and adoption of online channels are expected to drive notable growth in the market. Data from World Bank Database shows that the proportion of the population able to access the internet in France increased to 83.340% in 2019, from 78.006% in 2015. Furthermore, the introduction of 5G technology is further forecasted to expand the market dynamics.

Growth Factors

Growing women participation in the labor force.

One of the prime reasons supporting the growth in the France baby food market is the rising participation of women in the labor force, which has increased the dependency on packed baby food. Data from World Bank shows that 50.650% of the female population living in France work in 2020. Rising female participation coupled with the growing adoption of baby food is expected to support the market demand.

Restraints

Reducing birth rates

A key restraint facing the market is reducing the birth rate, which has the potential to hamper market growth. Data from World Bank shows that France's birth rate fell to 11.2 per 1,000 people in 2019, from 12.4 per 1,000 people in 2014. Increasing preference for fewer children has led to lower birth. Furthermore, the rise in the geriatric population has also notably impacted the market. Data from World Bank shows that the proportion of the population aged 65 and above reached 20.753% of the total population in 2020, from 18.881% in 2015.

COVID Insights

The coronavirus pandemic hampered the growth of the France baby food market. The country witnessed one of the most significant drops in its number of births during the robust spread of the virus. Furthermore, confinement of people in their homes encouraged fresh-made food, discouraging demand for packed food.

Key Market Segments

By Product Type

• Dried Baby Food
• Milk Formula
• Prepared Baby Food
• Others

By Type

• Organic
• Non-Organic

By Distribution Channel

• Offline
• Online