Middle East and Africa Baby Safety and Convenience Market - Forecasts from 2022 to 2027

The market is growing in this region owing to the growing population, birth rate, and rising awareness of infant health and wellness measures. Moreover, increasing per capita income is another factor influencing the growing purchase rate of baby products.



Baby safety and convenience is a term used for the whole set of baby products in the baby product line. These products are promising for preventing infants’ injuries and keeping them safe. The growth of working parents has fuelled a need for a product that can make it easy for parents to work and be sure about the infant’s safety. Moreover, the rising rate of nuclear families in countries like Egypt, Israel, UAE, and others has created a need for baby safety products. The growing demand for baby safety and convenience products among the working parents in these developing countries has paved the way for market growth and is expected to robust the baby safety and convenience market during the forecast period.

Drivers

Baby safety and convenience products mainly include baby car seaters. Many regulations by the governments of these countries have been implemented to avoid deaths due to road accidents. Many studies have been carried out that state that the car accidents resulting in deaths of children are due to parents’ failure to implement child safety measures in the car. For instance, a research study named “Road Safety Challenges in Egypt: A Discussion of Policy Alternatives” by the American University in Cairo in January 2019, states that among the 465 families of an injured child in car accidents in Ismailia, only 0.8% of incidence used child restrains or baby car seaters. Such studies have created awareness regarding the use of baby seaters in cars for the safety measures of a child.

Moreover, the surge in the safety of a child indoors, along with the outdoors, has inclined parents to use baby cribs and cots. The installation of baby gates is used to block the stairs and doorways in the house. The increase in disposable income led to the rise in demand for such baby safety products. Increasing demand for such safer and secure home environments is fuelling the growth of the baby safety and convenience market in the Middle East and African countries.

Recent Developments

• In November 2021, Baby Jogger launched a “City Turn Convertible Car Seat”. This innovation makes it easy to bring a child 10 inches closer and allows for a 180-degree rotation with one hand in rear face mode. During the same year, Baby Jogger also introduced the reimaging of baby gear with bold and new designs.
• In November 2021, retailer Checkers launched baby store “Little Me’ in the Western Cape and announced plans to open more than six such outlets in upcoming years.

Regional analysis

Due to the increasing share of working women in the country and rising disposable income, Saudi Arabia is estimated to grow at a faster pace in the baby safety and convenience market in the region. The UAE, Israel, and Egypt are also projected to relatively grow their share of the baby safety and convenience market during the forecast period.

COVID -19 impact

Since the outbreak of COVID-19, many governments in the Middle East and African countries have imposed restrictions on travel, industrial activities, and social distancing, forcing the closure of many retail stores. This is expected to affect the production of baby safety and convenience products as well. However, the increasing demand for baby safety products and the decent income of the population in these countries are projected to grow the market size during the forecast period.

Market Segmentation:

By Type

• Prams and Strollers
• Car seat

By Distribution Channel

• Online
• Offline

By Country

• Israel
• Saudi Arabia
• UAE
• Egypt
• Others