North America Baby Safety and Convenience Market - Forecasts from 2022 to 2027

The regional rules and regulations require the use of baby safety products for securing the child. the prime factor driving the market for baby safety and convenience is a notable surge in disposable income which has increased the market demand for baby products. However, a significant decrease in birth rates with the surge in the geriatric population, lower number of children present, and notable childbearing cost restraints the market growth. The analysis report segments the North American baby safety and convenience market based on type, distribution channel, and country.

Mexico is expected to dominate the market during the forecasted period.

By country, the North America Baby Safety and Convenience market have been segmented as USA, Canada, and Mexico.

Mexico is expected to hold a significant share in the regional market owing to the highest birth rate. Lower education and lack of relevant knowledge coupled with a high adult population support a greater birth rate and hence drive the market growth. The US is expected to hold a substantial share of the market.

By type, the North America baby safety and convenience market have been segmented as prams and strollers, and car seats.

Pram and strollers are expected to hold a large share of the market. Prams and strollers carry babies while entertaining them, making it easy for the parents to work as well as take care of the baby.

By distribution channel, the North America baby safety and convenience market have been distinguished as online and offline.

The online channel for safety and convenience products for babies is expected to hold a significant market share. Rising internet penetration and adoption of online channels have increased orders. Data from World Bank Database shows that the proportion of the population able to access the internet in the North American region increased to 90.152% in 2019, from 76.117% in 2015. Furthermore, increasing penetration of 5G technology and the growing IT and telecommunication sector is further expected to increase the segment growth.

Growth Factors

Strict safety and security norms

One of the prime reasons supporting the growth in the North American baby safety and convenience market is strict safety and security norms in the region. Road safety rules, for instance, require the use of car seats while traveling with a baby in cars, buses, or other vehicles, which has raised the market demand for baby safety and convenience products.

Restraints

Reducing birth rates

A key restraint facing the market is reducing the birth rate, which has the potential to hamper market growth. Data from Macrotrends shows that Mexico's birth rate fell to 16.892 per 1,000 people in 2021, from 17.173 per 1,000 people in 2020. In 2019, Mexico's birth rate was 17.455 per 1,000 people. The US has witnessed a dip in the number of births in the country. Increasing education coupled with a preference for fewer children has led to lower birth. Furthermore, the rise in the regional geriatric population has also notably impacted the market. Data from World Bank shows that the proportion of the population aged 65 and above reached 16.783% of the total population in 2020, from 14.784% in 2015.

COVID Insights

The coronavirus pandemic hampered the growth of the North American baby safety and convenience market. The region witnessed a dip in the number of births which notably impacted the market. Furthermore, restrictions of movement and fear of the virus confined people in their homes, impacting the market demand for strollers and car seats.

Market Segmentation:

By Type

• Prams and strollers
• Car seat

By Distribution Channel

• Offline
• Online

By Country

• USA
• Canada
• Mexico