+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Influencer Marketing Platform Market 2025-2029

  • PDF Icon

    Report

  • 200 Pages
  • January 2025
  • Region: Global
  • TechNavio
  • ID: 5606289
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The influencering platform market is forecasted to grow by USD 80.3 billion during 2024-2029, accelerating at a CAGR of 35.8% during the forecast period. The report on the influencering platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers and acquisitions among vendors, raising demand for effective marketing strategies, and provides a huge list of influencers with their statistics.

The influencering platform market is segmented as below:

By End-user

  • Large enterprise
  • Small and medium enterprise

By Application

  • Fashion and lifestyle
  • Food and entertainment
  • Travel and holiday
  • Sports and fitness
  • Others

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the influencer marketing platforms gain customer trust and create brand image as one of the prime reasons driving the influencering platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of ai with influencer marketing platforms will lead to sizable demand in the market.

The report on the influencering platform market covers the following areas:

  • Influencering Platform Market sizing
  • Influencering Platform Market forecast
  • Influencering Platform Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencering platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc. Also, the influencering platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Influencer Marketing Platform Market 2019 - 2023
Historic Market Size - Data Table on Global Influencer Marketing Platform Market 2019 - 2023 ($ billion)
5.2 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on the Global Influencer Marketing Platform Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Large enterprise - Market size and forecast 2024-2029
Chart on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Data Table on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
8.4 Small and medium enterprise - Market size and forecast 2024-2029
Chart on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
Data Table on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
Chart on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Fashion and lifestyle - Market size and forecast 2024-2029
Chart on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
Data Table on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
Chart on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
Data Table on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
9.4 Food and entertainment - Market size and forecast 2024-2029
Chart on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
Data Table on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
Chart on Food and entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Food and entertainment - Year-over-year growth 2024-2029 (%)
9.5 Travel and holiday - Market size and forecast 2024-2029
Chart on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
Data Table on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
Chart on Travel and holiday - Year-over-year growth 2024-2029 (%)
Data Table on Travel and holiday - Year-over-year growth 2024-2029 (%)
9.6 Sports and fitness - Market size and forecast 2024-2029
Chart on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
Data Table on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
Chart on Sports and fitness - Year-over-year growth 2024-2029 (%)
Data Table on Sports and fitness - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
Market opportunity by Application ($ billion)
Data Table on Market opportunity by Application ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.7 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.12 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.15 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.16 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.17 Spain - Market size and forecast 2024-2029
Chart on Spain - Market size and forecast 2024-2029 ($ billion)
Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
Chart on Spain - Year-over-year growth 2024-2029 (%)
Data Table on Spain - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 AspireIQ Inc.
AspireIQ Inc. - Overview
AspireIQ Inc. - Product / Service
AspireIQ Inc. - Key offerings
SWOT
14.5 Cision US Inc.
Cision US Inc. - Overview
Cision US Inc. - Product / Service
Cision US Inc. - Key offerings
SWOT
14.6 CreatorIQ
CreatorIQ - Overview
CreatorIQ - Product / Service
CreatorIQ - Key offerings
SWOT
14.7 Emplifi Inc
Emplifi Inc - Overview
Emplifi Inc - Product / Service
Emplifi Inc - Key offerings
SWOT
14.8 ExpertVoice Inc.
ExpertVoice Inc. - Overview
ExpertVoice Inc. - Product / Service
ExpertVoice Inc. - Key offerings
SWOT
14.9 Fashion GPS Inc.
Fashion GPS Inc. - Overview
Fashion GPS Inc. - Product / Service
Fashion GPS Inc. - Key offerings
SWOT
14.10 Impact Tech Inc.
Impact Tech Inc. - Overview
Impact Tech Inc. - Product / Service
Impact Tech Inc. - Key offerings
SWOT
14.11 IZEA Worldwide Inc.
IZEA Worldwide Inc. - Overview
IZEA Worldwide Inc. - Product / Service
IZEA Worldwide Inc. - Key offerings
SWOT
14.12 JuliusWorks Inc.
JuliusWorks Inc. - Overview
JuliusWorks Inc. - Product / Service
JuliusWorks Inc. - Key offerings
SWOT
14.13 Linqia Inc.
Linqia Inc. - Overview
Linqia Inc. - Product / Service
Linqia Inc. - Key offerings
SWOT
14.14 Lumanu Inc.
Lumanu Inc. - Overview
Lumanu Inc. - Product / Service
Lumanu Inc. - Key offerings
SWOT
14.15 Mavrck LLC
Mavrck LLC - Overview
Mavrck LLC - Product / Service
Mavrck LLC - Key offerings
SWOT
14.16 Meltwater NV
Meltwater NV - Overview
Meltwater NV - Product / Service
Meltwater NV - Key news
Meltwater NV - Key offerings
SWOT
14.17 Quotient Technology Inc.
Quotient Technology Inc. - Overview
Quotient Technology Inc. - Product / Service
Quotient Technology Inc. - Key offerings
SWOT
14.18 Upfluence Inc.
Upfluence Inc. - Overview
Upfluence Inc. - Product / Service
Upfluence Inc. - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 11: Overview on criticality of inputs and factors of differentiation
Exhibits 12: Overview on factors of disruption
Exhibits 13: Impact of drivers and challenges in 2024 and 2029
Exhibits 14: Parent Market
Exhibits 15: Data Table on - Parent Market
Exhibits 16: Market characteristics analysis
Exhibits 17: Value chain analysis
Exhibits 18: Offerings of companies included in the market definition
Exhibits 19: Market segments
Exhibits 20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Historic Market Size - Data Table on Global Influencer Marketing Platform Market 2019 - 2023 ($ billion)
Exhibits 25: Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
Exhibits 26: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
Exhibits 27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits 28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits 29: Five forces analysis - Comparison between 2024 and 2029
Exhibits 30: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 32: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 33: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 35: Chart on Market condition - Five forces 2024 and 2029
Exhibits 36: Chart on End-user - Market share 2024-2029 (%)
Exhibits 37: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 38: Chart on Comparison by End-user
Exhibits 39: Data Table on Comparison by End-user
Exhibits 40: Chart on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 41: Data Table on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 42: Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 43: Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 44: Chart on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 45: Data Table on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
Exhibits 46: Chart on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 47: Data Table on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 48: Market opportunity by End-user ($ billion)
Exhibits 49: Data Table on Market opportunity by End-user ($ billion)
Exhibits 50: Chart on Application - Market share 2024-2029 (%)
Exhibits 51: Data Table on Application - Market share 2024-2029 (%)
Exhibits 52: Chart on Comparison by Application
Exhibits 53: Data Table on Comparison by Application
Exhibits 54: Chart on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
Exhibits 55: Data Table on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
Exhibits 56: Chart on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
Exhibits 57: Data Table on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
Exhibits 58: Chart on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 59: Data Table on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 60: Chart on Food and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 61: Data Table on Food and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 62: Chart on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
Exhibits 63: Data Table on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
Exhibits 64: Chart on Travel and holiday - Year-over-year growth 2024-2029 (%)
Exhibits 65: Data Table on Travel and holiday - Year-over-year growth 2024-2029 (%)
Exhibits 66: Chart on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
Exhibits 67: Data Table on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
Exhibits 68: Chart on Sports and fitness - Year-over-year growth 2024-2029 (%)
Exhibits 69: Data Table on Sports and fitness - Year-over-year growth 2024-2029 (%)
Exhibits 70: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 71: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 72: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 73: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 74: Market opportunity by Application ($ billion)
Exhibits 75: Data Table on Market opportunity by Application ($ billion)
Exhibits 76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 77: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 78: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 79: Chart on Geographic comparison
Exhibits 80: Data Table on Geographic comparison
Exhibits 81: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 82: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 83: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 84: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 85: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 86: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 87: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 88: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 89: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 90: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 91: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 92: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 93: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 94: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 95: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 96: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 97: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 98: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 99: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 100: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 101: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 102: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 103: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 106: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 107: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 110: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 111: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 114: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 115: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 118: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 119: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 122: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 123: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 126: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 127: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits 130: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits 131: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 134: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 135: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on Spain - Market size and forecast 2024-2029 ($ billion)
Exhibits 138: Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
Exhibits 139: Chart on Spain - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on Spain - Year-over-year growth 2024-2029 (%)
Exhibits 141: Market opportunity By Geographical Landscape ($ billion)
Exhibits 142: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 143: Impact of drivers and challenges in 2024 and 2029
Exhibits 144: Overview on criticality of inputs and factors of differentiation
Exhibits 145: Overview on factors of disruption
Exhibits 146: Impact of key risks on business
Exhibits 147: Companies covered
Exhibits 148: Company ranking index
Exhibits 149: Matrix on companies position and classification
Exhibits 150: AspireIQ Inc. - Overview
Exhibits 151: AspireIQ Inc. - Product / Service
Exhibits 152: AspireIQ Inc. - Key offerings
Exhibits 153: SWOT
Exhibits 154: Cision US Inc. - Overview
Exhibits 155: Cision US Inc. - Product / Service
Exhibits 156: Cision US Inc. - Key offerings
Exhibits 157: SWOT
Exhibits 158: CreatorIQ - Overview
Exhibits 159: CreatorIQ - Product / Service
Exhibits 160: CreatorIQ - Key offerings
Exhibits 161: SWOT
Exhibits 162: Emplifi Inc - Overview
Exhibits 163: Emplifi Inc - Product / Service
Exhibits 164: Emplifi Inc - Key offerings
Exhibits 165: SWOT
Exhibits 166: ExpertVoice Inc. - Overview
Exhibits 167: ExpertVoice Inc. - Product / Service
Exhibits 168: ExpertVoice Inc. - Key offerings
Exhibits 169: SWOT
Exhibits 170: Fashion GPS Inc. - Overview
Exhibits 171: Fashion GPS Inc. - Product / Service
Exhibits 172: Fashion GPS Inc. - Key offerings
Exhibits 173: SWOT
Exhibits 174: Impact Tech Inc. - Overview
Exhibits 175: Impact Tech Inc. - Product / Service
Exhibits 176: Impact Tech Inc. - Key offerings
Exhibits 177: SWOT
Exhibits 178: IZEA Worldwide Inc. - Overview
Exhibits 179: IZEA Worldwide Inc. - Product / Service
Exhibits 180: IZEA Worldwide Inc. - Key offerings
Exhibits 181: SWOT
Exhibits 182: JuliusWorks Inc. - Overview
Exhibits 183: JuliusWorks Inc. - Product / Service
Exhibits 184: JuliusWorks Inc. - Key offerings
Exhibits 185: SWOT
Exhibits 186: Linqia Inc. - Overview
Exhibits 187: Linqia Inc. - Product / Service
Exhibits 188: Linqia Inc. - Key offerings
Exhibits 189: SWOT
Exhibits 190: Lumanu Inc. - Overview
Exhibits 191: Lumanu Inc. - Product / Service
Exhibits 192: Lumanu Inc. - Key offerings
Exhibits 193: SWOT
Exhibits 194: Mavrck LLC - Overview
Exhibits 195: Mavrck LLC - Product / Service
Exhibits 196: Mavrck LLC - Key offerings
Exhibits 197: SWOT
Exhibits 198: Meltwater NV - Overview
Exhibits 199: Meltwater NV - Product / Service
Exhibits 200: Meltwater NV - Key news
Exhibits 201: Meltwater NV - Key offerings
Exhibits 202: SWOT
Exhibits 203: Quotient Technology Inc. - Overview
Exhibits 204: Quotient Technology Inc. - Product / Service
Exhibits 205: Quotient Technology Inc. - Key offerings
Exhibits 206: SWOT
Exhibits 207: Upfluence Inc. - Overview
Exhibits 208: Upfluence Inc. - Product / Service
Exhibits 209: Upfluence Inc. - Key offerings
Exhibits 210: SWOT
Exhibits 211: Inclusions checklist
Exhibits 212: Exclusions checklist
Exhibits 213: Currency conversion rates for US$
Exhibits 214: Research methodology
Exhibits 215: Information sources
Exhibits 216: Data validation
Exhibits 217: Validation techniques employed for market sizing
Exhibits 218: Data synthesis
Exhibits 219: 360 degree market analysis
Exhibits 220: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global influencering platform market: AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is influencer marketing platforms gain customer trust and create brand image."

According to the report, one of the major drivers for this market is the increasing partnerships and mergers and acquisitions among vendors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AspireIQ Inc.
  • Captiv8 Inc.
  • Cision US Inc.
  • CreatorIQ
  • Emplifi Inc
  • ExpertVoice Inc.
  • Fashion GPS Inc.
  • Impact Tech Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks Inc.
  • Linqia Inc.
  • Lumanu Inc.
  • Mavrck LLC
  • Meltwater NV
  • Modern Agency SAS
  • Onalytica Ltd.
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • The W Factory LLC
  • Upfluence Inc.