Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Big Bazaar is the most favored food & grocery retailer in India with close to 59% of all Indian consumers choosing to shop from the retailer for their food & grocery needs.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Big Bazaar attracts millennials who demand quality food & grocery products at attractive prices
• Big Bazaar showed strong growth as it benefitted from a shift in consumer preference towards essentials amidst the pandemic
• The retailer has a highly recognizable brand image that can be used to enhance omnichannel operations

Reasons to Buy

• Gain a comprehensive knowledge on Big Bazaar's business and develop a competitive advantage
• Investigate current trends in the food & grocery market to identify the best opportunities to exploit
• Analysis of key players in the food & grocery segment in India
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in India's food & grocery market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share