Video On-Demand Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 to 2029

Increasing Adoption of Smartphone and Internet Services is Driving the Growth of Video On-Demand Market

Globally, the video on-demand market is expected to grow with a CAGR of 9.2% during the forecast period from 2021 to 2029. The market is driven by the increasing adoption of the smartphones and internet across the globe. Over the past decade, the total number of smartphone users and internet users has increased significantly. In 2020, the total number of the smartphone users and internet users were estimated to be approximately 3.3 billion and 3.9 billion respectively, and the number is further estimated to increase during the forward period. This growth is driven by the increasing disposal income of the population across the developing region.

Moreover, the decline in the price of the smart phone users and low priced data services is also acting as a major force driving the growth of the market. The growing need among the media and entertainment companies to provide better customer experience is also acting as a major driver for the growth of the market. The growing adoption of over the top (OTT) media services is also augmenting the growth of the video on demand market. However, the data safety and security issues associated with the use of video on demand service is inhibiting the growth of the market.

SVOD is Estimated to Grow Significantly During the Forecast Period

The video on demand market is categorized based on technology into subscription video on demand (SVOD), transactional video on demand (TVOD), AD based video on demand (AVOD). AVOD accounted for 55% in the revenue in 2020. However, the SVOD market is estimated to grow substantially during the forecast period. The growth of the market is driven by the increasing demand for unlimited content without ADs. Furthermore, the growing adoption of OTT platforms is also propelling the market growth.

North America is Leading the Video On-Demand Market

North America accounted for more than 40% share in the video on demand market in 2020. The growth of the market is attributed to the high number of smartphone users and internet users in the region. Moreover, the increasing adoption of the OTT platforms in the region also served as a major driver for the growth of the market. Additionally, large scale content development in the region along with the rising collaboration activities between the content developers and content distributors is also accelerating the growth of the market.

The key players in the video on-demand market are Akamai Technologies Inc, Alcatel-Lucent, Amazon.com Inc, AT&T Inc, Avaya Inc, Cisco Corporation, Ericsson Corporation, Fujitsu, Huawei Technologies, Hulu LLC, Level 3 Communications, Netflix Inc, and ZTE Corporation.

Historical & Forecast Period

This research report presents the analysis of each segment from 2019 to 2029 considering 2020 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2021 to 2029.

Key questions answered in this report

• What was the market size of video on-demand in 2020 and forecast up to 2029?
• Which is the largest regional market for video on-demand?
• What are the major trends followed in video on-demand market across different regions?
• Who are the key companies in the video on-demand market?
• What are the key strategies adopted by the leading video on-demand companies in market?

Unique data points of this report

• Statistics on video on-demand and spending worldwide
• Recent trends across different regions in terms of adoption of video on-demand across applications
• Notable developments going on in the industry
• Attractive investment proposition for segments as well as geography
• Comparative scenario for all the segments for years 2020 (actual) and 2029 (forecast)

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