Gluten Free Food Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 To 2029

Increasing consumer awareness about health benefits of gluten-free food expected to bolster the market demand

Gluten-free food market expected to grow with a CAGR of 9.3% in terms of value during the forecast period from 2021 to 2029. Gluten is a special type of protein that is found in foods such as grains, cereals, and wheat. Gluten-free diets aims to keep the elasticity intact in food especially during the fermentation process of food production. It also helps to prevent foods from having doughy and sticky like texture. High cases of celiac disease in the U.S is driving the growth of North America gluten-free market. In addition, Food and Drug Administration (FDA) in the U.S is focused on setting various parameters for food labelled as gluten free. This in turn aims to minimize the chances of consumers being misled by printed information on various food packets. In addition, increase in incidence of celiac disease followed by growing health benefits of gluten for weight management has propelled the demand for gluten-free food during the forecast period. The various health benefits of gluten-free diet includes promoting digestive health, improving cholesterol level and increasing the energy levels among others. In addition, it also helps to reduce the risk of heart disease and diabetes. Most of the celiac patients are unaware of the fact that they have this disease and hence it remains undiagnosed most of the time. Consumers are mostly switching to gluten-free diet owing to its increasing health benefits with an objective to maintain healthy diet and weight management. All these factors are expected to drive the market for gluten-free food during the forecast period.

Gluten-free bakery products propelling the growth of gluten-free food market

In 2020, gluten-free bakery products segment dominated the global gluten-free food market by value and projected to maintain its dominance throughout the forecast period. Gluten-free bakery segment includes cereal, bread, crackers, cookies, cakes and other baked goods. Gluten-free bakery products enables fresh perspective to consumers thereby having access to new products. Texture, taste and shelf life are the key considerations for gluten-free bakery formulations. Extensive varieties of baked consumables accessible through various distribution channels that mainly includes retail stores, hyper and super markets among others followed by growing reliance on bakery products are expected to drive the gluten-free bakery segment during the forecast period. Trend shows that product innovations for bakery products have been based on gluten-free sources in the North America and Europe owing to the easy availability of sorghum, corn and quinoa among others. In addition, with the increasing number of diabetic patients worldwide, consumers are becoming more inclined towards the consumption of gluten-free bakery products owing to its increasing medical benefits. Rise in demand for cakes, bread and biscuits are other factors driving the global gluten-free food market. In addition, manufacturers are focusing on specialty rice ingredients as an ingredient in gluten-free bakery products formulation to deliver high quality gluten-free bakery products with pleasant texture and taste as a replacement for wheat based counterparts. Moreover, rice based ingredients used in gluten-free bakery products aims to increase its nutritional benefits, as they are rich in minerals, vitamins and antioxidants. All these factors are expected to drive the market of gluten-free bakery products during the forecast period.

Convenience stores segment to record highest CAGR during the forecast period

By distribution channel, the gluten-free food market has been bifurcated into convenience stores, hotels and restaurants, educational institution, hospital and drug stores and specialty services among others. In 2020, convenience stores held the largest value and volume market share and estimated to grow at a fastest rate during the forecast period. In addition, this segment is expected to maintain its dominant position throughout the forecast period. Health conscious consumers prefer gluten-free food to buy from convenience stores as they are easily available from convenience stores. Convenience stores deal with all variety of gluten-free food that includes pasta, bakery products, ready meals and baby food among others to cater to the growing need of consumers. For example, Ebenezer Groceries based in the U.S deals with a wide variety of gluten-free food and serves to most of the Lancaster PA and surrounding areas. It also offers reliable gluten-free options at a discounted price. Just green convenience stores based in Hong Kong also deals with wide varieties of gluten-free food that acts as an alternative for convenience food containing gluten. Convenience stores also offer gluten-free food products at a comparatively lower price compared to other distribution channels. The convenience stores have reshuffled their shelves and are stocking more gluten-free food products to keep up with the growing need of the health conscious consumers. Moreover, small convenience stores in remote parts of Italy and Ireland are focusing on increasing the stock of their gluten-free cakes and bread. All these factors are expected to drive the market of convenience stores segment in the global gluten-free food market during the forecast period from 2018 to 2029.

Preference of gluten-free food products over specialty niche products is expected to catapult the North America market

Europe with key players located there stands distinctly with largest market share in terms of both value and volume owing to strong manufacturing base and rapid growth of gluten-free bakery products, especially, in Italy and Germany. This is projected to augment the demand for gluten-free bakery products sales and will therefore drive the need for health conscious consumers. North America, on the other hand is recognized as the fastest growing markets owing to presence of robust manufacturing base of gluten-free products in the U.S along with increasing number of celiac patients. In North America, millions of consumers are unaware of the celiac disease and consumes gluten-free food products with a perception that it would help them to maintain good health. Hence, rising number of health conscious consumers is expected to propel the growth of gluten-free food market during the forecast period. Manufacturers in North America and Europe are focusing on product innovation to create gluten-free foods that includes gluten-free cakes and bread that serves the needs of celiac patients without compromising the taste and texture. This factor is expected to drive the demand for gluten-free bakery products in this region. Asia Pacific, Latin America and Middle East & Africa held low shares in the global gluten-free food market owing to the lack of awareness of gluten-free products among consumers.

Dr. Schar AG / SPA and Pinnacle Foods Inc. are few of the promising players in the gluten-free food market

In January 2018, Pinnacle Foods launched a new gluten-free bread under its brand name Udi’s. This is one of the popular gluten-free brands in North America. This new product tasted better than other gluten-free offerings and provides better texture and taste and perfect for sandwiches. It is one of the revolutionary products of Pinnacle Foods Inc. that tested better than other gluten-free offerings in the market. In addition, DS - gluten free, Beiker,Schär and Glutafin are some of the gluten-free brands offered by Dr. Schär AG / SPA to cater to the health conscious consumers that maintain gluten-free diet and other target groups affected by celiac disease. Other key players operating in the global gluten-free food market includes Freedom Foods, General Mills, Gruma, Hain Celestial Group, Amy's Kitchen, Enjoy Life Foods, Kraft Heinz Company and Kellogg Company among others.

Historical & Forecast Period

This research report presents the analysis of each segment from 2019 to 2029 considering 2020 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2018 to 2029.

This research report covers leading continents along with major countries, profiles of major companies operating in gluten-free food market and their strategic developments. Our report further describes the market dynamics that includes drivers, restraints, and opportunities prevailing in the market to understand global gluten-free food market more explicitly. Furthermore, based on the extensive geographical research, the report also provides attractive investment proposition. Key players profiled in the report include Dr. Schär AG / SPA, Freedom Foods Group Ltd., Pinnacle Foods Inc., General Mills, Gruma, Hain Celestial Group, Amy's Kitchen, Enjoy Life Foods, Kraft Heinz Company and Kellogg Company among others.

Key questions answered in this report

• What are the current market trends in the gluten-free food market and valuable opportunities for the players?
• How the regulatory framework affects the global as well as the regional markets?
• Which are the prominent technologies and recent innovations in the market?
• Which is the most successful business model implemented in the market?
• What is the market size and trend in emerging markets such as China, India and Brazil?
• Which are the prime product types consumed among different geographies?
• Which is the most promising distribution channel adopted by key players?
• Which is the fastest growing product type segment by value and volume?
• Which is the fastest growing distribution channel segment by value and volume?

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