This course helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV, and how tCommerce can add new on and off-screen revenues. This course was developed from interviews and contributions from 117+ successful OTT industry companies.
Glossaries - Terms and acronyms used in this book. These terms help you decode the language of experts. You don’t want to look like an amateur when talking with industry cohorts.
Directories - Includes lists of companies, tools, and services for each lesson.
Research - Has market data trends and implementation examples.
Resources - Sample plans, agreements, guides, templates, and other informational documents are available.
The course is continually updated and more resources are also added.
Hope you like to learn! There are most likely many topics and terms in this course you haven’t heard of - yet. There are also several surprises! When you are done, you should understand and feel excited about the opportunities for the OTT industry.
After Taking this Course, You Will be Able To:
- Describe New OTT Services & How They Work
- Understand & Use Streaming TV Terms & Acronyms
- Know Key OTT Market Data, Trends, & Benchmarks
- Increase New Subscribers & Decrease Churn
- Ways to Increase TV Video Ad Revenues
- Offer New Types of Digital Ads
- Earn In-App Ad & In-App Purchase Revenues
- Understand How to Monetize Fan Engagements
- Setup & Monetize Second Screen Services
- Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels
Glossaries - Terms and acronyms used in this book. These terms help you decode the language of experts. You don’t want to look like an amateur when talking with industry cohorts.
Directories - Includes lists of companies, tools, and services for each lesson.
Research - Has market data trends and implementation examples.
Resources - Sample plans, agreements, guides, templates, and other informational documents are available.
The course is continually updated and more resources are also added.
Hope you like to learn! There are most likely many topics and terms in this course you haven’t heard of - yet. There are also several surprises! When you are done, you should understand and feel excited about the opportunities for the OTT industry.
Course Content
- OTT Business - What are the key types of business opportunities for the OTT industry
- Introduction to OTT Business - "What is an OTT service, key parts of an OTT system, and who are the key companies who operate them."
- About Instructor Lawrence Harte - Skills, Experience and Credibility Value of the Course Instructor.
- OTT Course Resources - Sample plans, guides, templates, directory lists and other resources to help implement and optimize OTT systems and services.
- OTT Service Providers (OSPs) - What does an OTT Service Provider do, systems that they use, and key services they provide.
- OTT Marketplace - Amount of revenues from leading types of OTT services, OSP market shares, key OTT business trends
- OTT Services - Types of viewing, advertising, and commerce services that can be provided by OSPs
- OTT Content - Types of OTT content, content options, and key differences customer types that view them
- OTT Content Sources - Where OTT providers can get content and business terms associated with providing content services.
- OTT Platforms - Equipment and service options for gathering, organizing and streaming TV shows and movies.
- Hybrid TV - The combination of broadcast television and broadband internet connection where each service connection can be used to direct, enhance and provide interactive services.
- OTT User Experience - User experience (UX) options, customer navigation expectations, and how UX impacts consumption and churn
- OTT Security - Security processes and systems that protect streaming TV services, maintain subscriber privacy and meet the content protection requirements of studios, networks and other media rights owners.
- OTT Viewing Devices - Types of devices that can view and use OTT services, the of support they need to get access and maintenance updates so they can continue to operate.
- OTT System Companies - Key types of companies that OSPs work for providing streaming services with and the leading companies in each category.
- OTT and Digital Advertising - What types of advertising can OTT providers offer, how to promote, sell, and manage advertising services
- OTT Advertising Business - Key types of services OTT providers can offer.
- TV Advertising Marketplace - Amount of revenues generated from OTT advertising services, split of revenues by advertising types, and key OTT and digital advertising trends.
- OTT Ad Types - Types of video and digital ads, media formats, and advertising services that can be provided by OSPs.
- OTT Ad Services - Key types of video and digital advertising that can be provided by OSPs and their basic operation.
- Ad Networks - How advertising networks gather ads and campaign rules from advertisers and how the ways these ads are provided to OTT service providers.
- Ad Targeting - How to select and deliver video or digital ads to specific types of people devices, or specific users.
- Dynamic Ad Insertion (DAI) - How video or digital ads can be selected and spliced or merged into streams or programs when advertising opportunities become available.
- Ad Retargeting - Understand how to identify ads for remarketing, ad viewing devices, ad viewing history, and ways to send the same ad or related ads to that device.
- Ad Personalization - How to identify ad recipient interests so they can be used to select and replace, text, images, audio, or other elements to increase the personal value of the advertising message.
- Digital Advertising - The types of digital advertising OTT providers can ad to their services, key types of digital ads, and options on adding them to their system.
- Key Advertising Companies - Key types of companies that OSPs work for providing advertising services with and the leading companies in each category.
- TV and Video Apps - Understand how TV app software programs operate, the types of television apps, and the devices they run on.
- TV and Mobile App Business - The types of apps OTT providers can develop and use.
- App Marketplace - The amount of revenues generated from TV Apps, split of revenues by TV app services, and key TV app industry trends.
- Video App Types - Types of video apps including propriety, marketplace apps, and web (fax) apps.
- TV App Services - Understand key TV app services including media streaming, user applications (gaming, media processing, entertainment, etc), advertising, and eCommerce in app purchases.
- Video App Development - How vijdeo apps are created, device versions, and typical development time and cost.
- Video App Distribution - Video app distribution and installation options including pre-installed, marketplaces and how users or their devices can download and install them.
- Video App Maintenance - Learn how apps need updating as new devices and user capabilities are added and how users or their devices can update them.
- Key Video App Companies - Key types of companies that OSPs work for developing, distributing, and maintaining updates and the leading companies in each category.
- Social Television (Social TV) - Understand how Social TV engages audiences on and off screen, key social TV services, and implementation options.
- Social TV Business - The types of social services OTT providers can use to get, keep and earn revenues from viewers and fans.
- Social TV Marketplace - The amount of revenues generated from Social TV, split of revenues by types of services, and key Social TV industry trends.
- Social TV Services - Understand key Social TV services including social program guides (SPGs), blended media, second screen, and fan management.
- Social TV Video Clipping - Discover how to find and use content clips to attract and motivate viewers and subscribers.
- User Generated Content (UGC) - Learn how to gather, get permission, process, and publish user generated content (UGC).
- OTT Blended Media - Understand how to merge social and user generated content with programs or broadcast media.
- OTT Second Screen - Describe the key types of second screen content, how to manage and deliver it, and key types of second screen revenue sources.
- TV Backchannels - Explain how to setup off screen communication channels, gather fan responses & submissions, and ways to manage communication with audiences.
- Fan Management - Learn how to build fan lists, communication options, providing access to fan exclusive content, and how offer or work with fan events.
- Key Social TV Companies - Key types of companies that OSPs work for creating and managing social TV activities including social program guides, social TV content management services, and fan management systems.
- Television Commerce (tCommerce) - Television commerce objectives.
- tCommerce Business - Understand how eCommerce on television (tCommerce) and associated media channels can earn revenue on and off screen.
- tCommerce Marketplace - The amount of revenues generated from tCommerce, split of revenues by types of eCommerce services, and key television commerce industry trends.
- tCommerce Evolution - TV rojects that enabled business activity directly on TV systems.
- eCommerce Shift to Television - Understand how eCommerce can be shifted to television, key user interface changes, and typical tCommerce screen viewing time and ad viewing rates.
- tCommerce Services - Understand key types of television commerce services including affiliate referrals, direct response television, and interactive OTT shopping channels.
- tCommerce Affiliate Programs - Learn how OTT service providers can work with affiliate networks and systems to earn sales commissions from referrals on screen and off screen.
- Direct Response TV (DRTV) - Learn how OTT service providers can run or integrate with order processing systems that allow companies to insert promotional media (video and/or ads) which generate immediate sales during broadcast.
- TV Shopping Channels - Learn how OTT service providers setup and run interactive shopping channels that provide video promotion channels, TV shopping carts, and live shopping TV productions.
- Key tCommerce Companies - Key types of companies that OSPs work for creating and managing television commerce activities including affiliate networks, order processing systems, and remote TV shopping channel productions.
Companies Mentioned
- 24i
- Accedo
- Amazon
- Amazon Firestick
- Amazon Video
- Applicaster
- Blackbird
- Brightcove
- Commission Junction
- Conviva
- DaCast
- Decentrix
- Fantrust
- Flowics
- Google Ad Manager
- Google Chromecast
- Google DFP
- Google Doubleclick
- Graybo
- Hulu
- Innovid
- Irdeto
- iris.tv
- Kaltura
- Kantar
- Livestream
- Lotame
- Make TV
- Media.net
- Moat Analytics
- MobiTV
- Monterosa (Lvis)
- Muvi
- NetFlix
- Never.no
- NewTek
- Nielsen
- OnAudience.com
- Open X SSP
- Oracle DMP
- Pallycon (Widevine)
- Pubmatic
- Rakuten
- Rocket Fuel
- Roku
- Shareable
- TalkShop.live
- TubeMogul
- Twitch.tv/OBS
- Verimatrix
- Vivoom.co
- VizrtActus Digital
- WireCast
- XandR
- Zype
