The Global Leavening Agents Market size is expected to reach $6.6 billion by 2031, rising at a market growth of 5.5% CAGR during the forecast period.
The Europe segment witnessed 34% revenue share in the market in 2023. European consumers strongly prefer clean-label, organic, and gluten-free products, which has led to a rising demand for specialized agents in baked goods. The demand for high-quality and dependable agents is consistently increased by the region's established bakery sector and a growing preference for premium and artisanal products.
The food service sector is experiencing rapid expansion as lifestyles become busier and consumer preferences shift toward convenient dining options. More people are choosing to dine out or order food for delivery rather than preparing meals at home, driving growth in restaurants, fast-food outlets, bakeries, cafes, and other food service establishments. This trend is particularly apparent in urban areas, where individuals frequently seek out fast, accessible meal options that accommodate their on-the-go lifestyles. Hence, the demand for high-quality, reliable agents continues to grow within this sector, fueling further market expansion.
Additionally, the health and wellness movement continues to fuel sales for leavening agent companies and provide a launching pad for food sector innovations. Companies are working on creating new products with new ingredients that have superior nutritional value for bakery and confectionery items. Bread manufacturers are concentrating on low-carbohydrate loaves with wheat protein and fiber. Thus, these innovations in leavening agent formulations are helping companies reach new consumer segments and expand their market share.
However, The market is witnessing substitutes such as lemon juice and egg alternatives becoming more widely available. Some leavening agent substitutes include buttermilk, plain yogurt, vinegar, cream of tartar, whipped egg whites, molasses, sour milk, club soda, and self-rising flour. Most alternatives are chosen based on the leavening agent’s basic characteristics. Hence, as alternatives continue to capture market share, synthetic agents may face a gradual decline in demand.
The Europe segment witnessed 34% revenue share in the market in 2023. European consumers strongly prefer clean-label, organic, and gluten-free products, which has led to a rising demand for specialized agents in baked goods. The demand for high-quality and dependable agents is consistently increased by the region's established bakery sector and a growing preference for premium and artisanal products.
The food service sector is experiencing rapid expansion as lifestyles become busier and consumer preferences shift toward convenient dining options. More people are choosing to dine out or order food for delivery rather than preparing meals at home, driving growth in restaurants, fast-food outlets, bakeries, cafes, and other food service establishments. This trend is particularly apparent in urban areas, where individuals frequently seek out fast, accessible meal options that accommodate their on-the-go lifestyles. Hence, the demand for high-quality, reliable agents continues to grow within this sector, fueling further market expansion.
Additionally, the health and wellness movement continues to fuel sales for leavening agent companies and provide a launching pad for food sector innovations. Companies are working on creating new products with new ingredients that have superior nutritional value for bakery and confectionery items. Bread manufacturers are concentrating on low-carbohydrate loaves with wheat protein and fiber. Thus, these innovations in leavening agent formulations are helping companies reach new consumer segments and expand their market share.
However, The market is witnessing substitutes such as lemon juice and egg alternatives becoming more widely available. Some leavening agent substitutes include buttermilk, plain yogurt, vinegar, cream of tartar, whipped egg whites, molasses, sour milk, club soda, and self-rising flour. Most alternatives are chosen based on the leavening agent’s basic characteristics. Hence, as alternatives continue to capture market share, synthetic agents may face a gradual decline in demand.
Driving and Restraining Factors
Drivers
- Rising Use Of Leavening Agents In Food And Beverages
- Growing Innovations In Baked Goods And Raising Agents
- Increasing Demand For Bakery And Confectionery Items
Restraints
- Increasing Availability Of Alternatives Of Leavening Agents
- Negative Consequences Associated With Overconsumption
Opportunities
- Rapid Globalization Of Food Culture
- Rising Demand For Clean Label Products
Challenges
- Fluctuations In Raw Material Prices
- Rising Preference For Fresh Food
Form Outlook
On the basis of form, the market is divided into biological, chemical, and others. The chemical segment recorded 21% revenue share in the market in 2023. Baking powder, baking soda, and other chemical leaveners are convenient and consistent, offering reliable rise and texture in baked goods, essential for large-scale production. The convenience of these agents allows manufacturers to maintain efficiency and quality control, which are critical in processed and packaged foods.Application Outlook
Based on application, the market is classified into food, personal & health care, and others. The personal & health care segment procured 25% revenue share in the market in 2023. The personal & health care segment benefits from the multifunctional properties of certain agents, especially baking soda, which is widely used for its gentle abrasiveness, deodorizing qualities, and pH-balancing abilities. In personal care, baking soda is a key ingredient in products like toothpaste, deodorants, and skincare items, where consumers seek natural, effective ingredients.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 30% revenue share in the market in 2023. In North America, growth in this market is driven by a thriving baking industry and the popularity of convenience foods, alongside a strong trend toward health-conscious and clean-label products. Consumers in the U.S. and Canada are increasingly interested in gluten-free, non-GMO, and organic options, encouraging manufacturers to develop specialty leavening agents that align with these preferences.List of Key Companies Profiled
- Koninklijke DSM N.V.
- Archer Daniels Midland Company
- Associated British Foods PLC (Wittington Investments Limited)
- Corbion N.V.
- Kerry Group plc.
- Novozymes A/S (Novo Holdings A/S)
- Cargill, Incorporated
- Puratos NV/SA
- SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
- Lesaffre Group
Market Report Segmentation
By Application
- Food
- Personal & Health Care
- Other Applications
By Form
- Biological
- Chemical
- Other Forms
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Leavening Agents Market by Application
Chapter 5. Global Leavening Agents Market by Form
Chapter 6. Global Leavening Agents Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- Koninklijke DSM N.V.
- Archer Daniels Midland Company
- Associated British Foods PLC (Wittington Investments Limited)
- Corbion N.V.
- Kerry Group plc.
- Novozymes A/S (Novo Holdings A/S)
- Cargill, Incorporated
- Puratos NV/SA
- SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
- Lesaffre Group
Methodology
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