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Dairy Products and Alternatives in Japan

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    Report

  • 72 Pages
  • August 2024
  • Region: Japan
  • Euromonitor International
  • ID: 5616117
In 2024, dairy products and alternatives in Japan is expected to see moderate growth in current value terms, due to increases in unit prices resulting from price revisions in 2023. Dairy products and alternatives experienced significant value growth in 2023 due to multiple price revisions which led to higher unit prices. The increase in prices was notable at around 10%, although some categories saw unit price increases of about 20%.

The Dairy Products and Alternatives in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price rises and increased activity outside the home benefit value sales of milk formula
  • Demand for baby food remains strong due to convenience and nutritional value
  • Significant expansion of liquid milk formula thanks to Meiji's new product
PROSPECTS AND OPPORTUNITIES
  • Declining birth rate set to negatively affect milk formula
  • Changing perception of baby-raising will benefit some categories
  • Liquid standard milk formula set to continue expanding
CATEGORY DATA
  • Table 77 Sales of Baby Food by Category: Volume 2019-2024
  • Table 78 Sales of Baby Food by Category: Value 2019-2024
  • Table 79 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 81 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 82 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 83 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 84 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 85 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 86 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 87 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 88 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases impact the volume performance of butter in 2024
  • J-Oil Mills Inc discontinues its long-selling brand Rama
  • Megmilk Snow Brand and Meiji continue to lead butter and spreads
PROSPECTS AND OPPORTUNITIES
  • The shift from margarine to butter is set to resume in multiple channels
  • Due to labour shortages, there is potential in products that contribute to alleviating problems in the foodservice industry
CATEGORY DATA
  • Table 9 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 10 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 11 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 14 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 15 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 16 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 18 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases negatively impact the volume performance of cheese
  • Cooking cheese maintains momentum, while snacking cheese sees a fall in demand
  • Wide product range allows Megmilk Snow Brand to maintain its lead in cheese
PROSPECTS AND OPPORTUNITIES
  • The recovery of snacking cheese will be key for future sales of cheese
  • Dessert cheese set to attract attention due to appeal to younger generations and increasing consumer health consciousness
CATEGORY DATA
  • Table 20 Sales of Cheese by Category: Volume 2019-2024
  • Table 21 Sales of Cheese by Category: Value 2019-2024
  • Table 22 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 23 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 24 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 25 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 26 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 27 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 28 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 29 Distribution of Cheese by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 31 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 32 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued impact of inflationary pressure drives down retail volume sales
  • Polarisation continues
  • J-milk stimulates demand amongst inbound tourists
PROSPECTS AND OPPORTUNITIES
  • Government and manufacturers continue to work together to stimulate demand
  • Synergistic collaborations for brand visibility and sales in Japan
CATEGORY DATA
  • Table 34 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 35 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 36 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 37 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 39 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 40 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 41 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 42 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 43 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Greek-style yoghurt continues to perform well despite inflationary pressure
  • Continued focus on sleep and stress control benefits
  • Yakult and Meiji lead yoghurt and sour milk products as they respond to consumer demand for health
PROSPECTS AND OPPORTUNITIES
  • Products that address various health issues expected in the future
  • Continuing polarisation between thrift and premium preferences
  • Plant-based yoghurts launched by major dairy players
CATEGORY DATA
  • Table 45 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 46 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 47 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 49 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued impact of inflationary pressure
  • Fromage frais and quark fits with the health trend
  • Morinaga leads other dairy due to wide product range and resilience
PROSPECTS AND OPPORTUNITIES
  • Other dairy set to see solid growth, driven by the popularity of chilled dairy desserts
  • Continuous competition for mass brands from convenience store private label lines
  • Potential of products to increase efficiency for business use in light of labour shortages
CATEGORY DATA
  • Table 57 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 58 Sales of Other Dairy by Category: Value 2019-2024
  • Table 59 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 60 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 61 Sales of Cream by Type: % Value 2019-2024
  • Table 62 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 63 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 64 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 67 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressure negatively impacts plant-based dairy, in particular soy drinks
  • Products containing no sugar continue to perform well
  • Major dairy players join plant-based dairy
PROSPECTS AND OPPORTUNITIES
  • Maturity of soy drinks will continue to impact the growth of plant-based dairy
  • Other plant-based milk and plant-based yoghurt have potential for further growth, driven by expected promotion by dairy players
  • Foodservice channel as a consumer touchpoint, and capturing inbound demand
CATEGORY DATA
  • Table 69 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 70 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 71 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 72 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 73 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 74 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 75 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 76 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029