Gulf Cooperation Council (GCC) Edible Meat Market - Growth, Trends, and Forecasts (2022 - 2027)

Gulf Cooperation Council Edible Meat Market is projected to grow at a CAGR of 4.12% during the forecast period (2020 - 2025).

Meat and meat-related products hold strong popularity in the GCC region, owing to which various meat manufacturing players are entering into the region, in order to gain higher revenue.

The GCC Edible meat market was impacted by the sudden outbreak of the COVID-19 pandemic. Lockdown caused the closure of butcher shops, slaughterhouses, and processing plants in the region, thus disrupting the meat supply. Consumption of chicken meat products in theGCC region has fallen but stabilized, and although Covid-19 impacted the industry negatively, poultry producers have been able to take advantage of trade disruptions and are expanding with increased government investment.

The increase in the development of foodservice infrastructure in the region along with rising per capita income and changing lifestyle will make consumers go in for diet diversification, especially by increasing consumption of animal protein as compared to starches, which is expected to boost the demand for high-quality food ingredients and products in the foodservice sector, which, in turn, is also driving the meat market across the GCC region.

Key Market Trends

Increase in Demand for Ready-to-Eat Meat Products

Convenience is the key factor driving the growth of RTE meat consumption in the country, with increasing disposable income and a rise in the number of working women.​ With technological innovations in the food industry, the range of convenience food has expanded to chilled, frozen, portion-controlled, shelf-stable, microwave-able, prepared-mixes, and others. The RTE meat has slowly emerged as one of the fastest-growing segments in the packaged and produced food market, owing to increasing purchasing power and urbanization. ​Consumers in the region are inclined toward convenience food products, such as ready meals, owing to their instant nature i.e. lesser preparation time and easy handling.​ Moreover, with the increasing number of double-income families, there is a growing demand for quick and easy-cook meal solutions. Frozen meat is being seen as a key category fulfilling this need across the GCC region.

Saudi Arabia Holds a Significant Market Share

There has been a gradual transformation in the consumption patterns of Saudi Arabian consumers, due to their evolving lifestyles. An increase in the number of women working outside their homes has introduced the consumption of packaged foods, including meat, which are easy to prepare and can be stored in refrigerators. The foodservice channel in the country has been actively dealing in goat meat, in the fresh, chilled, and frozen formats, as per the demand. Additionally, meat consumption is increasing, as every year, more than 12 million tourists visit Makkah and Madinah to perform the Umrah and Hajj rituals. This program appears to be successful, as the number of pilgrims is increasing at a significant pace.

Competitive Landscape

In the Gulf Cooperation Council edible meat market, there are numerous domestic and regional players distributing their meat offerings. Moreover, the market depicts a wide presence of unorganized butchers and meat shops, which are catering to the market on the domestic level. The Gulf Cooperation Council edible meat market was dominated by key organized players operating on a large scale across the region, as well as the whole of the Middle Eastern region. Some of the major players in the region are Al Kabeer Group ME, Al Islami Food, JBS, and BRF SA, Najmat Taiba Foodstuff LLC,Tanmiah Food Group,JBS,Premier-Rowad Marketing LLC Co.,The Meat Hub,Al-Berri United Food Co. Ltd,among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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