Europe Laundry Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

COVID-19 has disrupted the Laundry Appliances Market in Europe due to the disturbances in supply chain and logistics in the European region.This is due to the implementation of rigid restrictions due to lockdown in majority of the regions in Europe. In addition to this, there was discontinuation in the production of Laundry Aplliances. Although there is a slight decrease in the retail sales of Laundry Appliances, the market is expected to grow in the coming years.

Since the working population in Europe has increased, there was a subsequent rise in the supply and demand of the Laundry Appliances. This is due to the current lifestyles of the people, where in they are left with little personal time. So Laundry Appliances such as Washing Machines became a viable option to them as it reduces the effort required for the complete washing process. It also saves a lot of time. Also the rapid urbanization in Europe has also led to the improved living standards. As a result, many people are able to afford Laundry Appliances. Also the availabilty of Laundry Appliances has increased in both the offline and online stores.

The inclusion of smart features such as Bluetooth and Wi-Fi has further substantiated the growth of the Laundry Appliances Market as it made the entire process even more simpler and sophisticated. Even the companies focussed a lot on the smart Laundry Appliances by integrating them advanced features. Also a lot of emphasis is laid on Laundry Appliances that are energy effiecient. Energy efficient Laundry Applainces consume minimum electricity and water. The Smart Laundry Appliances are expected to be in demand in the coming years.

Key Market Trends

Increase in the Online Sales of the Laundry Appliances Market

The increased number of working people in Europe with a busy lifestyle has been a major reason for the increase in the online sales of Laundry Appliances. People could search for the desired product and the purchase of it is one click away. So a lot of people have prefered the online platforms for purchasing Laundry Appliances as it would save a lot of time and energy, as it does not involve visiting an offline store. Also some E-Commerce platforms have provided attractive offers such as EMI in order to attract a large customer base. Even the prices of these Laundry Appliances are less as compared to that of the prices in offline stores. During the years 2020 and 2021, the percentage of online sales has increased by a greater amount as compared to that of previous years, indicating that the pattern may continue in the coming years.

Improved lifestyle accounting for the need of Smart Laundry Appliances

In majority of the urban regions, people usually have a very busy and improved lifestyle. So they would naturally need equipment such as Laundry Appliances which would make the process of entire washing more simpler. Especially, it was observed that the smart Washing Machines were high in demand among all the Laundry Appliances. The inclusion of advanced features has futher substantiated the growth of Washing Machines segment. More than 66 % of the Laundry Appliances sold in the Europe are Washing Machines. All the factors have accounted for the rise in the Washing Machines Market and the same trend is expected to be continued in the coming years.

Competitive Landscape

The report covers major players operating in the Europe Laundry Appliances Market. In terms of Market Share, the major players occupy a significant portion of the market share. But new players with greater innovations and technical advancements are also increasing their market share gradually. The Europe Laundry Appliances Market is moderately consolidated with major companies occupying nearly 45 % of the market share, but the mid-size companies also occupy a significant amount of market share.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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