Automotive Ventilated Seats Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Automotive Ventilated Seats Market was valued at USD 9.1 billion in 2021 and is expected to reach USD 12.2 billion by 2027 registering a CAGR of above 5% during the Forecasts period (2022 - 2027).

Recent COVID-19 has disrupted the market growth. With lockdowns and travel restrictions, the demand for vehicle has declined. As a result, the growth of automotive parts of automotive industry has been also decline in past two year . This trend is seen in the all segment related to automotive industry.

Over the long term, Trend is shifting towards the lightweight and composite materials for production of lighter seats for electric and hybrid vehicles and raising advanced seating systems for upcoming vehicles is expected to help market grow. However, with high costs associated with advanced seats manufacturers are trying to strike balance between low cost production and customer perceived values are some concerns in the automotive ventilated seat market.

Growing demand for luxurious and comfortable seating coupled with increasing sales of passenger cars and raising per capita income with growing urbanization is expected to fuel the demand for automotive ventilated seats during the forecasted period. Further latest developments and active engagement of key players in the market by launching new products, offering innovative solutions, etc. For example in August 2021, Ford has issued a patent for moisture-sensing seat technology that detects moisture in the seat using the liquid-permeable seat covers and regulates the climate control accordingly

North America is the largest Automotive Ventilated Seats Market, Despite the Chinese market experiencing sluggish growth, which is the largest automobile market in the world. On other hand Asia-Pacific is the fastest growing market for Ventilated seat market as the increase in the car production as well as consumer preferring most luxurious features in the car.

Key Market Trends

Passenger Car Segment To Exhibit A High Growth Rate

The improving lifestyle and economic is leading to customer preference changes across the globe. With increasing power purchase parity and disposable income, raising brand awareness, and competition between OEMs to offer improved features the automotive ventilated seats market is expected to grow during the forecasted period.

Increasing average drive time spent in the vehicles leading to demand for comfort seats. This will propel the demand for enhanced seating system. Thus, with growing average time spent and stringency in regulations, the demand for comfortable automotive seating system would also increase. Automotive industry is heavily investing on developing advanced technologies to reduce overall vehicular weight to meet stringent regulations for emission and fuel efficiency. This would also promote investment into seating technology to develop light weight ventilated seating systems.

• In April 2022, Maruti Suzuki has launched MPV XL6, XL6 is the first car of Maruti Suzuki which comes with all new ventilated seat for driver and front passenger.
• Mercedes introduced an innovative, multi-contour seat with an air bladder that gets inflated and deflated automatically, according to the posture of the person. The use of seats as a source of ventilation is another advancement in seating systems, which has a potential to occupy a major share in the market studied, in the future.

OEMs are also looking to strike the perfect balance between low production costs and providing more features. Increasing complexity of advanced seating assembly, such as incorporation of new technologies (heating, cooling, massage and memory) for better comfort and safety and usage of light weight components to achieve emission and fuel economy norms, the seating manufacturers are investing into R&D.

Asia-Pacific Region Anticipated to Grow at Significant Level During the Forecasts Period

Asia-Pacific region expected to hold notable share in the market during the Forecasts period owing to rising demand from key markets like Inida, China, Japan, and others. Though sales of vehicles witnessed a decline due to pandemic over the recent years, owing to the low production costs in the country, the demand for vehicle production has gone up drastically and vehicle production witnessed positive growth. For instance,​

• According to China Association of Automobile Manufacturers (CAAM) Overall vehicle production in December 2021 totaled 2.907 million units, reflecting a 2.4% y/y increase, while sales totaled 2.786 million units, reflecting a 1.6% y/y decrease. In 2021, around 40,2000 commercial vehicles and 1614000 passenger cars were exported from China. Since a few years back, China has been world’s largest car production country.

Moreover, the Chinese government has also cut down the taxes on cars, to increase cars sales. China is also one of the largest exporters of cars and automotive components. The trend of increasing car production in this region is expected to boost the market growth. Further, the automotive exports in the region are heavily influenced by global economy and environmental regulations.

Ventilated seats are common in luxury cars and high-end cars. However, automobile manufacturers are increasingly focusing on offering ventilated seats in mid-segment and entry-level vehicles as well. For instance, Ford Motor offers a mid-sized sedan with ventilated seats, Hyundai Motor offers a sedan that comes with standard ventilated seats for both driver and front-seat occupant, and Chevrolet Malibu has ventilated seats. Thus, growing number of automobile manufacturers offering ventilated seats in mid-segment and entry-level cars is expected to propel growth in Asia-Pacific region.

Competitive Landscape

The market for automotive ventilated seats market is a consolidated one with players such as Lear Corporation, Adient PLC, Faurecia, Toyota Boshoku Corporation, Magna International, etc. dominating the market. The main revenue generating strategies of key players is tie-ups with vehicle manufacturers and OEMs, technical and financial collaborations for technology development.

• In March 2022, Faurecia inaugurated its Technology & Customer Center in Hanover Marienwerder. The new building in the Science Area 30X in Hanover combines the former research and development activities of Faurecia Seating in Stadthagen with those of Faurecia Interiors in Peine, as well as all functions of the German Faurecia Holding (Faurecia Automotive GmbH). The site employs 850 people.
• In March 2022, Toyota Boshoku Corporation has developed Ventilated seats and door trims that are featured on the new LEXUS LX launched by Toyota Motor Corporation in January 2022.
• In October 2021, Lear Corporation announced that it has entered into a definitive agreement to acquire substantially all of Kongsberg Automotive’s Interior Comfort Systems (ICS) business unit. Kongsberg Automotive’s ICS business unit specializes in comfort seating solutions, with a leadership position in seating product areas experiencing growth within the auto industry - massage, lumbar, seat heat and ventilation.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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