Menstrual Cup Market Overview, 2022-2027

Menstrual Cup are an eco-friendly alternative to tampons or sanitary napkins derived from medical-grade silicone. The rise of the women workforce coupled with the female gender representing nearly half of the global population is factors expected to spur the Menstrual Cup market growth. In addition, the products can prevent leakage of menstrual fluids with no reported adverse effects. It is made up of latex, silicone, or thermoplastic elastomer. Silicon and thermoplastic elastomer are hypo-allergic which means that the wearer can be safe from unwanted irritation and allergies. The menstrual cups are available in a smaller and a larger size, where smaller size is recommended for women under 30 (who have not given birth vaginally) and the larger size is recommended for women who are over 30 (have given birth vaginally or have a heavy flow).

While tampons and pads are popular options for managing periods, Instagram and Facebook users might have noticed more adverts for reusable products popping up on their feeds. Reusable period products can include tampon applicators, menstrual cups or cloth pads. The global menstrual cup market is likely to grow over a difference USD 0.57 Billion from the year 2021 to 2027. The number of Google searches for reusable products has increased in recent years, with the menstrual cup proving the most popular. Based on material type, the market is classified into medical grade silicone, natural gum rubber (latex) and thermoplastic elastomer (TPE) with medical grade silicone leading the market.

The menstrual cup market growth is expected during the forecast period due to the rise in adoption of menstrual cup and the increase in awareness for advanced feminine hygiene products. Moreover, menstrual cups help prevent menstrual odor, hold more blood than pads or tampon, and are more hygienic as compared to the pads and tampons. These factors boost the market growth. These menstrual cups are made up of the medically graded researched material making them safe to be inserted into the body.

By product, the Menstrual Cup market has been segmented into reusable and disposable Menstrual Cup. Reusable cups will dominate the market by accounting for a large market share by the forecasted period. This can be attributed owing to reusability cycle of these cups ranging from 1 to 10 years depending on the brand. The growing adoption of smart-phones across the world has paved the way to several digital healthcare options which have led vendors in the market to provide app-based solutions to enhance the menstrual health of women.

Asia is the largest menstrual cups market share and the region is to offer several growth opportunities to market vendors during the forecast period. The rising awareness regarding menstrual hygiene, the strong presence of large players, new product launches, the increasing number of digital marketing strategies, and the rising healthcare expenditure will significantly influence menstrual cups market growth in this region. Annually, over 45 billion products such as tampons, pads, and applicators, are thrown in the garbage. Around 27,938 used tampons were collected by the ocean conservancy on beaches around the world in a single day in 2015. Moreover, 90% of pads packaging is made up of a plastic that cannot be recycled. The rise in need to find environment friendly alternative for menstruation globally helps fuel the adoption of reusable menstrual cups during the forecast period. However, the menstrual cups can be messier to use, and hard to insert and remove. Sometimes menstrual cups made of latex can also cause allergic reaction, which hinders the growth of the menstrual cup market. However, increase in focus on product innovation for feminine hygiene products and untapped opportunities in developing countries can help open new avenues for the growth of menstrual cup market.

Further, the rising number of women population is estimated to influence the market dynamic during the forecast period of 2022-2027. The expanding female population is a key market driver in both developed and emerging countries. Women's numbers are on the rise. Menstrual products consumption is increasing as the female population grows. The market for menstruation cups will benefit from this increase in population. Another element driving the menstrual cup industry is growing awareness about female hygiene. Infections are spread by using sanitary pads and tampons. Another significant factor influencing the growth rate of menstrual cups market is the rising healthcare expenditure which helps in improving its infrastructure. Also, various government organizations aims to improve the healthcare infrastructure by increasing funding and this will further influence the market dynamics.

Along with this, rising level of disposable income and changing lifestyle owing to rapid modernization will enhance the market's growth rate. The surging number of government initiatives fuels the market's growth. This will provide beneficial opportunities for the menstrual cups market growth. Government funding for female menstruation products has expanded considerably in recent years. The government is working to ensure that women have access to safe and secure goods. As a result, there are numerous campaigns and organizations promoting the use of menstrual cups. All of these factors will contribute to the high supply and revenue rates in the menstrual cup market.

The rising number of product innovations is anticipated to provide beneficial opportunities for the menstrual cups market growth. Other growth-inducing aspects include the incorporation of smart technologies in menstruation cups and other product improvements. Manufacturers are releasing variations that can be connected to smartphone applications using Bluetooth technology to detect changes in menstrual blood colour and potential health problems. Moreover, the market's growth is fueled by growing strategic collaborations and increase in the number of emerging markets. These factors will provide beneficial opportunities for the menstrual cups market growth. Other factors, including rising expenditure capacities of the consumers, along with the implementation of favorable government policies and campaigns promoting public health, are anticipated to drive the market toward growth.

Covid-19 Impacts:

The expansion of the Menstrual Cups Market was mostly caused by more people spending money on research and development all over the world. However, the COVID situation and the economic downturn have changed the market statistics for the whole world. The menstrual cup market was negatively affected by COVID-19. Many industries experienced slower demand and production. Many production facilities have been forced to close due to the virus's spread. Because of the epidemic, the menstrual cup market has few outlets. Menstrual cups have a lot of consumer demand. The market, however, was unable to keep up with the demand. Production was slowed as a result of the infection. Delays in product delivery were a result of supply chain disruptions. Menstrual cups are no longer being shipped in many areas. Global regulations and lockdowns have harmed the menstrual cup market. However, product purchases were made through online shopping and platforms. The post-COVID market landscape appears to be promising. Demand and output are both anticipated to skyrocket. During this time, people are more aware of menstrual cups. This will result in explosive expansion in the menstrual cup market.

Major companies present in the market

Blossom Cup, DIVA INTERNATIONAL INC, FLEURCUP, Intimina, Jaguara, YUUKI COMPANY, LUNE GROUP OY LTD, LUNE GROUP OY LTD., STERNE (SI-LINE)

Considered in this report

• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Global Menstrual Cup market with its value and forecast along with its segments
• Region and Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• North America (US, Canada, Mexico)
• Europe (Germany, UK, Spain, Italy, France, Russia)
• Asia-Pacific (China, Japan, India, Australia)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)

Segment covered in the report

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades

By Type

• Disposable
• Reusable

By Material Type

• Medical Grade Silicone
• Natural Rubber
• Thermoplastic Elastome

By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to menstrual cup products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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