Tampon Market Overview, 2022-2027

Tampons are considered to be one of the most affordable solutions for feminine hygiene protection, offering leakage protection and comfort in comparison to other alternatives. They are made of grade cotton and rayon. Tampons are cylindrical in shape and mostly made of cotton, rayon, or a blend of both. They can be inserted using a plastic or cardboard applicator or can be directly inserted, without the use of an applicator. In addition, tampons are available with fragrance or without fragrance. Moreover, most women find tampons more comfortable to use than sanitary pads. Using tampons enables women to stay more active, without being concerned about them falling out of place. These could be used while swimming or any other physical activity as well, without hindrance. On an average, a woman uses around 11,000 tampons in her lifetime. It is important for women to understand the significance of hygiene products in their life.

The rising concerns regarding female hygiene and the environment are set to contribute to market growth. At the same time, the cost of tampons and the availability of substitutes are set to hinder the market growth. According the new release Global Tampon Market Outlook, 2027 the market is likely to show a growth of USD 3.27 Billion between 2016 and 2027. Europe accounted for majority of the tampon market share in 2021 and is anticipated to lose its dominance to Asia Pacific during the forecast period. This is attributed to increased adoption of tampons by maximum women in this region. Moreover, increased government initiatives toward making female hygiene available to most women further boosts the market growth of tampons in this region. In addition, presence of key market players including Kimberly-Clark and Johnson & Johnson contributes to the market growth.

On the basis of material type, the blended segment was the major contributor toward the tampon market, attributed to the rise in demand for safe, durable, and non-allergenic composition of the material. In addition, most brands produce tampons made with a blend of cotton and rayon. These tampons are also cost effective as compared to other alternatives in the market. On the basis of product, the radially wound pledget tampons segment holds the maximum share and is expected to be the fastest growing segment. This is attributable to increase in demand for tampons among women, owing to their compact size. Surge in awareness towards maintain menstrual hygiene further propels the market growth for tampons market.

There is an increasing prioritization of the manufacture of tampons with 100% organic cotton. The growth of organic cotton does not entail synthetic pesticides or fertilizers. Organic cotton is a favorable option, given the increasing environmental concerns and growing focus on environment-friendly measures. Organic tampons are projected to be beneficial, since they are devoid of bleach and harmful chemicals. Due to rapidly evolving lifestyle of today’s women and growing awareness about the importance of health among women worldwide, the global tampons market is projected to develop at a robust pace over the forecast period. New items that are both comfortable and safe to use are in high demand among women.

During the menstrual cycle, a tampon is a lump of materials utilized to absorb menstrual blood. Tampons are a type of absorbent substance that is mostly used for feminine hygiene. Women use a variety of tampons, including digital tampons, cardboard applicators, extendable applicators, and plastic applicators. In order to prevent azo-dyes, phthalates, pesticide residues, and dioxins, women throughout the world are increasingly opting for 100% biodegradable and organic cotton tampons, especially in such an intimate and sensitive area of the body. The growing desire for ease and convenience in the use of blended as well as organic tampons has resulted in numerous vendors continually producing better products to give users with the best possible comfort.

Cotton tampons are favored by women all over the world, since they are safer and do not expose them to azo-dyes, pesticide residues, or dioxins. Furthermore, understanding about feminine hygiene is growing globally, and efforts are being made to inform women about the hazards and risks associated with using rayon and other materials. Due to the presence of a large female populace and rise in understanding about feminine hygiene, Asia Pacific is estimated to be one of the most promising regions. Furthermore, increase in the number of working women, resulting in growing spending power, is another important factor likely to drive demand for high quality feminine hygiene products.

Tampons provide invisible protection and assist in keeping periods discreet and secure. The pH-adjustable tampons were recently introduced in the market. Tampons are available that regulate the pH level of the skin so that it does not become infected as a result of irritation. All of these benefits are projected to offer a substantial growth prospect for tampons makers. Further, due to rising use of Internet services throughout the world, the online distribution channel is, by far, the most promising category in terms of distribution channel. Comfort and a range of brand options are also projected to drive the market during the forecast period.

The market for feminine hygiene products, especially tampons, is expected to grow dramatically in the forthcoming years, as government officials work to promote the development of environmentally friendly organic feminine hygiene products. The laws regarding tampons vary across regions. Tampons with less chemical and plastic content are being promoted by governments in high-income countries. The tampon market is subjected to less rules and standards in developing and low-income countries. Changing women's lifestyles and growing health consciousness among women is expected to drive demand for tampons. Due to factors such as growing demand for such products as a consequence of increased knowledge of sophisticated feminine hygiene products, the tampon market is expected to expand over the forecast period. Tampons are also more comfortable and hygienic than sanitary pads, and they help to keep odor at bay. The global tampon market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on new product development, patents, sustainability products, frequent product launches, and inorganic growth through strategic partnerships with domestic stakeholders.

Recent Developments:

• In 2019, The Procter & Gamble Company introduced an organic tampon under the Tampax brand, which is free of dyes and chlorine bleaching, with fragrance, to meet growing consumer demand for chemical-free products.
• In 2019, The Procter & Gamble Company acquired L. brand from L. products to meet growing consumer demand for natural period products.

Covid-19 Impact:

In developed regions of America and Europe, tampons are majorly sold through hypermarkets and supermarkets. However, the COVID-19 pandemic has declined the demand for tampons through stores, due to the lockdown effect. It is here that online players have a significant opportunity to increases their share by offering multi-brand tampons with strategic pricing, discounts, and multi-offers to attract customers toward online shopping. The major aspect for online retailers is to meet growing demand by catering to customer expectations and use strategic pricing to face the competition from specialty stores and multi-brand stores.

Major companies present in the market

Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Daio Paper Corporation, Essity Aktiebolag, Ontex, First Quality Enterprises Inc

Considered in this report

• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Global Tampon market with its value and forecast along with its segments
• Region and Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• North America (US, Canada, Mexico)
• Europe (Germany, UK, Spain, Italy, France, Russia)
• Asia-Pacific (China, Japan, India, Australia)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)

Segment covered in the report

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades

By Type

• Radially Wound Pledget
• Rectangular/Square Pad

By Material Type

• Cotton
• Rayon
• Blended

By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to tampon products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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