United Kingdom Hard Seltzer Market, By Type (Flavoured vs Non-Flavoured), By ABV Content (Less than 5%, More than 5%), By Distribution Channel (Online, Convenience Stores, Supermarket/Hypermarkets, Others), By Region, Forecast & Opportunities, 2017-2027

Report
78 Pages
July 2022
Region: United Kingdom
TechSci Research
ID: 5624445

The United Kingdom hard seltzer market is anticipated to grow at a formidable rate during the forecast period. The market growth can be attributed to the increasing number of manufacturers marking their entry into the market, which provides users with a wide range of hard seltzers. Besides, the growing popularity of low calorie and carbohydrate content alcoholic drinks among millennials and Gen-Z consumers and the emergence of gluten-free hard seltzers low in ABV content are some of the factors driving the growth of the United Kingdom hard seltzer market. Additionally, manufacturers are making huge investments in marketing initiatives to attract potential customers and expand distribution networks for their products' wider availability. Moreover, the development of new and innovative flavors and the rise in the number of bars and restaurants in the country are contributing to the rise in sales of hard seltzers.

Furthermore, a rising preference for low-calorie and low-sugar alternative alcoholic drinks over traditional drinks among the health-conscious population is expected to aid the growth of the United Kingdom hard seltzer market. Hard seltzers provide consumers the flexibility to have their favorite cocktails at home rather than going to the bar, which is something the beer industry has provided consumers for years. Thus, convenience, greater affordability, and easy accessibility of hard seltzers at grocery stores, liquor stores, and other brick-and-mortar retailers are accelerating their sales in the United Kingdom.

The United Kingdom hard seltzer market can be categorized based on type, ABV content, distribution channel, and region. Based on ABV content, the market can be categorized into less than 5% and more than 5%. The hard seltzers with less than 5% ABV content are expected to dominate the United Kingdom market during the forecast period owing to increasing health-conscious consumers and the booming trend of the idea of moderation. Besides, the introduction of low-alcohol beverages in the market is also expected to contribute to the segment growth. Based on distribution channel, the United Kingdom hard seltzer market can be split into online, convenience stores, supermarket/hypermarket, and others. Among them, the online channel is expected to dominate the market owing to the increased convenience of shopping on these platforms.

Major players operating in the United Kingdom Hard Seltzer market are White Claw Hard Seltzer (Mark Anthony Brands International), Smirnoff Seltzers (THE SMIRNOFF CO.); Island Bay Drinks Ltd, Clean & Press (BrewDog), 58 Gin Ltd, Two Brooks (Loon Water Ltd.), Mike's Hard Seltzer, Barefoot Cellars, Served Drinks, Chase Distillery Ltd. and Balans (Cider of Sweden Ltd.), among others.

Objective of the Study:

To analyze and estimate the market size of United Kingdom hard seltzer market from 2017 to 2021.
To estimate and forecast the market size of United Kingdom hard seltzer market from 2022 to 2027.
To classify and forecast United Kingdom hard seltzer market based on type, ABV content, distribution channel, company, and regional distribution.
To identify dominant region or segment in the United Kingdom hard seltzer market.
To identify drivers and challenges for United Kingdom hard seltzer market.
To examine competitive developments such as expansions, mergers & acquisitions, etc., in United Kingdom hard seltzer market.
To conduct pricing analysis for United Kingdom hard seltzer market.
To identify and analyze the profile of leading players operating in United Kingdom hard seltzer market.
To identify key sustainable strategies adopted by market players in United Kingdom hard seltzer market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of hard seltzer manufacturers across United Kingdom. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufacturers who could not be identified due to the limitations of secondary research. The publisher analyzed the presence of all major players across United Kingdom.

The publisher calculated the market size of United Kingdom hard seltzer market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these services and end users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the publisher.

Key Target Audience:

Hard seltzer manufacturers/ suppliers/ distributors
Market research and consulting firms
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to hard seltzers

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as hard seltzer manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United Kingdom hard seltzer market has been segmented into following categories, in addition to the industry trends which have also been detailed below: