United Kingdom (UK) Easter 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

United Kingdom (UK) Easter 2022, report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.

While 2021 saw somewhat of a rebound in this occasion, Easter still fell short of pre-pandemic levels, given that that this occasion suffered one of the worst declines in 2020. 2022 saw a full recovery for the occasion, with shopper penetration increasing by 2.2ppts compared to 2021.

Scope

• Impulse purchases increased across all categories, as more consumers shopped instore in 2022 compared to the previous year given that non-essential retail was still opening back up after the COVID-19 lockdown in 2021.
• Seasonal items saw the largest penetration increase of all categories, up 1.0ppts as consumers spent more on home and garden categories.
• The percentage of consumers who spent more on Easter this year compared to last year increased by 5.5ppts, as consumers held larger scale events and were able to spend more on leisure activities to socialise.

Reasons to Buy

• Identify the key retailers used by consumers to purchase products for Easter across the various categories.
• Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to Easter shoppers
• Identify the different channels used by consumers to purchase Easter products, and which product categories are most shopped for online or instore.
• Identify the most popular products purchased for Easter in 2022 - and how this is changing - to plan for 2023 Easter product ranges.