An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies.
Key Highlights
- In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
- MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
- MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.
Scope
- This case study is an analyzes MakeMyTrip’s success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.
Reasons to Buy
- Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
- Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
- Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
- Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
- Recognize the opportunities and threats facing MakeMyTrip Ltd.
Table of Contents
- Table of Contents
- Overview
- Main Findings
- Business Structure Of MakeMyTrip Ltd
- Timeline Of MakeMyTrip Ltd
- Financial Information Of MakeMyTrip Ltd
- Covid-19’s Impact On MakeMyTrip Ltd
- India’s Travel Industry
- MakeMyTrip’s Growth Strategies
- MakeMyTrip’s Marketing Strategies
- Why MakeMyTrip Dominates India’s Travel Space
- Opportunities
- Threats
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- MakeMyTrip
- redBus.com
- Goiibibo
- Bookings.com
- Expedia
- Indigo
