United Kingdom (UK) Dietary Supplements Market Overview 2027

Consumers continue to focus on immunity and maintaining good health after the pandemic in 2021, turning towards dietary supplements. Similar to vitamins, the growing demand for dietary supplements stemmed from consumers' striving to be more proactive about their health, choosing to take preventative measures against illness. Elderly adults often consume vitamins to try and avoid developing medical conditions and to avoid becoming ill in the colder months. Pregnant and lactating women often consume dietary supplements to provide nutrients to their growing babies. The government recommends that children between the ages of 6 months and 5 years old be given supplements of vitamin A, C, and D, which will, in turn, see the market grow even further by 2020 as parents adapt this knowledge to their own children. The dietary supplements are available without a prescription and come in different forms, which include the common vitamins, minerals, proteins, and botanicals. The factors like growing health awareness to increase the nutritional value of one’s diet and the desire to maintain a stable lifestyle from the normal workload stress an individual consumes dietary supplements.

According to the report titled, UK Dietary Supplement Market Overview, 2027, the UK dietary supplement market grew historically at a CAGR of 4.72%. Apart from omega acids and other types, probiotic supplements are the fastest growing segment with a CAGR of more than 8%. The demand for probiotics has risen as a result of a growth in the use of functional foods, which, in addition to providing basic nourishment, have the potential to improve health. The probiotics industry is driven by consumer demand for health-related products, particularly among the younger population. The rising vegan food trend is additionally fuelling the demand for dietary supplements as vegan food lacks omega acids, calcium, and other vital nutritional qualities.

Every dietary supplement is formed into different forms like tablets, capsules, liquid, powder, soft gels, and gummies. Amongst these, the tablets are the leading formulations of dietary supplements. as these formulations are generally cheaper to manufacture. Also, this often makes it affordable for consumers to adopt the dietary formulation. Liquid-filled capsules are easier to swallow, and they work faster than pills. The liquefied capsules work faster as the body requires the nutrients to be dangled in some form of liquid before it starts breaking them down and using them. Most people in the UK consume the coffee capsules as the coffee capsules help to boost the absorption of vitamin B12. The capsule formation of the dietary supplements has a compound annual growth rate of around 8%, which is one of the highest CAGR amongst all the dietary formulations.

Furthermore, adults are the most dominant end users. Half of the UK adult population uses supplements to maintain their workforce. Adults in the United Kingdom have a busy life schedule, and it is assumed that adults in the country use dietary supplements to maintain chronic diseases. Supplements are also used to prevent the spread of chronic diseases. Moreover, the dietary supplements are consumed in order to maintain energy for the longer working hours.

Additionally, the growth rate is expected to be elevated for energy and weight management. Energy is one of the things required to work in day-to-day life. Infants and children consume the dietary supplement to maintain their energy. The parents feed their children to maintain their children’s weight at a younger age. The average weight of a child in the UK is about 3.3 kilograms. So, to maintain this much weight, most parents feed their children dietary supplements in soft gels and gummy forms so that they can swallow them properly. The CAGR for energy and weight management is expected to grow by more than 9%. The pandemic also had an effect. That is, it has kept pressure on revenue. It has also prompted a remarkable increase in demand for immunity-boosting products such as vitamins C and D. The increase has been such that major companies have been on recruitment drives, despite the challenges of multiple lockdowns.

Considered in this report

• Geography: UK
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• UK dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:

• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:

• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:

• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:

• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplement market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.