Brazil Flexible Packaging Market Overview 2027

Flexible packaging offers so many more ways to customise a product’s packaging than just the visual design. High growth rates in Brazil are expected to give rise to the flexible packaging market. Flexible packaging provides an effective and convenient solution for manufacturers. Consumers are more concerned about sustainability and environmentally friendly solutions. Flexible packaging provides sustainable solutions for products that have less impact on the environment. Returnable packaging solutions are growing in popularity in Brazil due to factors such as the ability to recycle, the reduction of resource consumption, and the reduction of landfill waste. A rising focus on the recycling of packaging materials reduces the cost of the packaging. Consumers are demanding safe and convenient packaging for these products. Various developments in flexible packaging solutions, like digital printing, give accurate information about the products to the consumer. Online retailing and the trend of fast deliveries for products have expanded the use of flexible packaging. Growth in the end-use industries in Brazil is further boosting demand for flexible packaging solutions. Any packaging of the products promotes the sales. Various changing trends and developments in the packaging help to increase the sales of the products. The government of Brazil has implemented the rules for the use of packaging materials. The export activities of the country are also a driving factor for the growth of flexible packaging.

According to the research report, Brazil Flexible Packaging Market Overview, 2027 the flexible packaging market is anticipated to grow at a CAGR of around 5% in terms of value during the forecast period. Packaging companies are increasingly investing in flexible packaging solutions. Increasing the fast-moving consumer goods industries in the country is a driving factor for the flexible packaging market. Another major reason for the growth of the flexible packaging market is increasing demand for the e-commerce sector. The introduction of single-serve packaging as a result of changing lifestyles has significantly contributed to the market's growth in recent years.

According to the report, based on material type, the market is segmented into plastic, paper, aluminium foil, and other materials. The plastic segment is leading the flexible packaging market in Brazil. Plastic is an integral part of any packaging industry. Plastic is the most convenient and effective packaging material. The plastic segment accounts for more than 75% of the value market share in Brazil. The aluminium foil segment is another fastest-growing segment in the flexible packaging market. This segment is estimated to grow at a CAGR of around 5% during the forecast period. With a growing emphasis on product safety, especially for food products, demand for aluminium foil packaging has increased. Paper packaging is considered an environmentally friendly packaging solution, as it is developed using recyclable materials. Based on the application, the market is segmented into food, beverage, pharmaceuticals, personal care, and others. The food industry is the largest user of flexible packaging in Brazil. The export of food items from Brazil is the main factor for the growth of flexible packaging in the food industry. The beverage segment is another emerging sector in the flexible packaging market. Due to the changing lifestyles of people, there is a growth in the beverage sector in the country. Based on the packaging type, the market is segmented into bags, wraps, pouches, and others. The pouch segment covers the largest portion of the market in the flexible packaging market. These pouches are commonly used in the food and beverage industries as they are durable and provide enhanced stability to the product.

COVID-19 Impact:

The COVID-19 pandemic has severely disrupted the world economy and international trade. Every industry is affected by the impact of the COVID-19 pandemic situation. The plastic packaging industry faced slow banning of products and promoting reusable packaging, which accelerated demand for flexible packaging. The demand for nutritional drinks and healthy food has increased significantly. The supply chain disruptions are faced because of the lockdown. The production of flexible packaging products has decreased at some level because of the shortage of raw materials. But on the other hand, demand for flexible packaging solutions has increased to preserve, protect, and transport essential products.

Considered in this report

• Geography: Brazil
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Brazil Flexible Packaging market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Types of Material in the report:

• Plastic
• Paper
• Aluminum Foil
• Others

By End-Use in the report:

• Food
• Beverages
• Pharmaceuticals
• Personal care
• Others

Types of Packaging in the report:

• Bags
• Wraps
• Pouches
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to flexible packaging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.