The publisher's Country Profile report on the wine sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The German wine sector was led by the still wine category in value terms in 2021. The still wine category is also forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in distribution of wine in the country. Glass was the most commonly used pack material in the German wine sector. Rotkäppchen-Mumm Sektkellereien GmbH, Les Grands Chais de France and Franz Wilhelm Langguth Erben GmbH & Co. KG are the leading companies in the German wine sector.
The German wine sector was led by the still wine category in value terms in 2021. The still wine category is also forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in distribution of wine in the country. Glass was the most commonly used pack material in the German wine sector. Rotkäppchen-Mumm Sektkellereien GmbH, Les Grands Chais de France and Franz Wilhelm Langguth Erben GmbH & Co. KG are the leading companies in the German wine sector.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
- The per capita consumption and expenditure of wine in Germany were higher than the global level but lower than the regional level in 2021
- The per capita consumption of still wine was higher in Germany than other wine categories in 2021
- Hypermarkets & supermarkets was the leading distribution channel in the German wine sector, with a volume share of 59.4% in 2021
- In the German wine sector, private labels accounted for a volume share of 42.9% in 2021
- Glass accounted for a share of 96.8% in the German wine sector, in 2021
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Part 1: Market environment
- Value and Volume share of Germany in the Global and Western Europe Markets
- Growth Analysis of Germany compared to Other Leading Countries in the Western Europe Market
- PCC and PCE of Germany compared to global and Western Europe market
- Part 2: Sector deep dive
- Germany Wine Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Part 3: Category deep dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Fortified Wine
- Segment-level Analysis (in Value Terms) - Fortified Wine
- Segment-level Analysis (in Volume Terms) - Fortified Wine
- Market Size Analysis - Category: Sparkling Wine
- Segment-level Analysis (in Value Terms) - Sparkling Wine
- Segment-level Analysis (in Volume Terms) - Sparkling Wine
- Market Size Analysis - Category: Still Wine
- Segment-level Analysis (in Value Terms) - Still Wine
- Segment-level Analysis (in Volume Terms) - Still Wine
- Part 4: Distribution analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies Volume Share
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree Of Consolidation/Fragmentation by Category
- Part 6: Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Part 7: City Deep Dive
- Market Size Analysis of Top 10 Cities
- Market Size Analysis of Top 10 Cities By Category
- Leading Cities Contribution to Volume Growth
- Part 8: Consumergraphics
- Demographic Analysis
- Part 9: Macroeconomic Analysis
- GDP Growth And Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Germany Risk Index (GCRI) 2021
- Germany Risk Analysis - Compared to Global and Western European Markets
- Methodology
- Definitions
- Appendix
List of Tables
- Leading value categories
- Fastest-growing segments (value), 2021
- Cross-category comparison - by value (2016-2026)
- Cross-category comparison - by volume (2016-2026)
- Per capita consumption (by category), Germany compared to Western Europe and global levels (in liters), 2021
- Fortified wine - value analysis by segment, 2016-2026
- Fortified wine - volume analysis by segment, 2016-2026
- Sparkling wine - value analysis by segment, 2016-2026
- Sparkling wine - volume analysis by segment, 2016-2026
- Still wine - value analysis by segment, 2016-2026
- Still wine - volume analysis by segment, 2016-2026
- Change in distribution share, 2016-2021
- Top five companies share by brand (in volume terms) in the wine sector, 2021
- Brand shares of top five companies (in volume terms) by category, 2021
- Volume analysis of top 10 cities by category (million liters), 2021
- Performance overview (score: 1-100)
- Category data, by segment
- Category data, by on-trade and off-trade
- Per capita consumption (in liters), 2016-2026
- Per capita expenditure ($), 2016-2026
- Wine sales distribution in Germany - by category (EUR Million), 2021
- Brand share (in volume terms) in the wine sector, 2021
- Brand share (in volume terms) in the wine sector, by category, 2021
- Pack material (in million pack units), 2016-2026
- Pack materials by category (in million pack units), 2021
- Pack type (in million pack units), 2016-2026
- Pack types by category (in million pack units), 2021
- Closure type (in million pack units), 2016-2026
- Closure types by category (in million pack units), 2021
- Primary outer type (in million pack units), 2016-2026
- Primary outer types by category (in million pack units), 2021
- Real GDP and annual growth (%), 2018-2026
- Nominal GDP and annual growth (%), 2018-2026
- Consumer price inflation (%), 2018-2026
- Employed people and unemployment rate (%), 2018-2026
- Nominal household final consumption expenditure and annual growth (%), 2018-2026
- Population and annual growth (%), 2018-2026
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2016-2026
List of Figures
- Value and volume share of Germany in the global and Western Europe wine sector, 2021-2026
- Germany compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Germany, Western Europe, and global, 2016-2026
- PCE comparison - Germany, Western Europe, and global, 2016-2026
- Market size and growth analysis by value and volume, wine sector, 2016-2026
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, fortified wine category, 2016-2026
- Market size and growth analysis by value and volume, sparkling wine category, 2016-2026
- Market size and growth analysis by value and volume, still wine category, 2016-2026
- Share of key distribution channels (in volume terms) - wine, 2021
- Key distribution channel share by category (in volume terms), 2021
- Leading companies (in volume terms) in the wine sector, 2021
- Private label penetration by category (in volume terms), 2021
- Growth analysis, private label and brands, 2016-2021
- Category-wise consolidation/fragmentation (in volume terms) - wine, 2021
- Key pack materials in the German wine sector, percentage share of pack units, 2021
- Annual growth rate by key pack material, 2016-2026
- Use of pack material by category (in pack units), 2021
- Key pack types in the German wine sector, percentage share of pack units, 2021
- Annual growth rate by key pack type, 2016-2026
- Use of pack type by category (in pack units), 2021
- Key closure types in the German wine sector, percentage share of pack units, 2021
- Annual growth rate by key closure type, 2016-2026
- Use of closure type by category (in pack units), 2021
- Key primary outer types in the German wine sector, percentage share of pack units, 2021
- Annual growth rate by key primary outer type, 2016-2026
- Use of primary outer type by category (in pack units), 2021
- Volume growth analysis of top 10 cities (million liters), 2016-2021
- Leading cities’ contribution to volume change, 2021-2026
- Demographic analysis
- Real GDP (EUR Billion) and annual growth (%)
- Nominal GDP (EUR Billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in EUR terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q4 2021
- Five highest-risk nations in GCRI Q4 2021
- Germany's performance in country risk analysis in comparison to Western Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Rotkäppchen-Mumm Sektkellereien GmbH
- Les Grands Chais de France
- Franz Wilhelm Langguth Erben GmbH & Co. KG
- Henkell & Co. Sektkellerei KG
- JNT Group SA
- Bodegas Piedemonte
- Lungarotti Società Agricola arl
- Pernod Ricard
