Europe Dietary Supplements Market Outlook 2027

Dietary supplements are any vitamin, mineral, herbal product, or other ingestible preparation that is added to a person's diet in order to improve their health. Chemical compounds that have been approved as pharmaceuticals or licenced as biologics shall not be included in dietary supplements unless the compound has previously been marketed as a dietary supplement or a food. In Europe, the dietary Supplements are often sold alongside conventional over-the-counter medications in retail outlets. While the dietary supplements are not intended to treat, cure, mitigate or diagnose any diseases many consumers often consider them as substitutes for conventional medications. The Labels on dietary supplements also serve as a mechanism by which manufacturers can make claims about their supplements. Such claims generally fall into one of three categories includes health-related, nutrient content-related, or structure/function-related. An exception is if the U.S. Food and Drug Administration (FDA) have approved it for a health claim. Vitamins and minerals are known as micronutrients. They help nourish the body and keep healthy. To eat a variety of healthy foodssuch as fruits, vegetables, dairy products, lean meats, and fish. If you do not, you may not get all the micronutrients your body needs.

According to the report title “Europe Dietary Supplements Market Outlook, 2027” The Europe dietary supplements market size was valued at USD 20.71 Billion in 2021 and it is expected to expand at a CAGR of more than 9% from 2022 to 2027.

Dietary supplements are certain substances that are developed and designed to add nutrients to the body. The market is driven by the rapidly increasing geriatric population across various European economies, followed by rising awareness among the consumers about preventive healthcare measures and practices. Countries in Europe have seen a surge in demand for multi-vitamins and immune-boosting supplements the sports nutrition segment is expected to grow at the fastest pace during the forecast years. This is due to an increase in the number of people focusing on health and fitness as a means of living a healthy lifestyle. Tablet dominated the dietary supplements market with revenue, share of more than 39%.

Italy is one of the prominent European economies countries in the herbal supplements sector and is leading the Europe market share. Food supplements include any type of product whose aim is to integrate one’s diet by providing necessary and additional nutrients. Awareness regarding dietary supplements in Italy is high as 52% of Italian adults use supplements either as vitamins or minerals growing aging population has been fuelling the demand for dietary supplements, as they are perceived to help prevent or overcome health conditions.

Covid impact

Dietary supplements sales is increasing during coronavirus pandemic as the dietary supplements are helpful in combating or it enhances the immune system against COVID-19 The demand for dietary supplements to immunise the body is increasing; however, due to the lockdown, gym facilities and others are closed.. This has lead the less demand for dietary supplements such as whey protein powders which is widely popular among bodybuilders, athletes, and others who need additional protein in their diet. Once the gym and physical practices centre would be open, again the demand for dietary supplements will increase.

Major Companies present in the market:

Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., The Bountiful Company, Nature’s Sunshine Products, Inc., Otsuka Holdings Co., Ltd., Stepan Company, DSM, BASF SE

Considered in this report

• Geography: Europe
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• UK
• France
• Italy
• Spain
• Russia

Based on type of dietary supplements in the report:

• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplements in the report:

• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplements in the report:

• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report:

• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report:

• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this the published started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once the publisher has primary data with us the published started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.