Middle East & Africa Dietary Supplements Market Outlook 2027

The dietary supplements market is heavily influenced by dynamic trends and evolving consumer needs. The desire for sustainability coupled, with an increased amount of communication on food quality and safety is motivating consumers to find reliable sources of natural ingredients. Trust in dietary supplements and dietary supplement industry, respectively identified growth in specific categories, such as herbals and botanicals, as well as in specific supplements, such as vitamin C and melatonin. Once a dietary supplement is on the market the Food Drug Administration tracks side effects reported by consumers, supplement companies, and others. If the Food Drug Administration finds a product to be unsafe then it can take legal action against the manufacturer or distributor and may issue a warning or require that the product be removed from the marketplace. However, the FDA says it cannot test all products marketed as dietary supplements that may have potentially harmful hidden ingredients. Dietary supplements are unique in that they are ordinarily ingested, like foods, but in the form of a pill, tablet, capsule, gel cap, liquid concentrate and elixirs. They are taken to supplement the diet, promote general health and well-being and affect the structure or function of the human body, because dietary supplements must be ingestedthey are never topical creams, ointments, oral or nasal sprays, regardless of their ingredients. The FDA has special jurisdiction over dietary supplements under the Dietary Supplement Health and Education Act of 1994 (DSHEA). FDA regulations differentiate between supplements and similar items; failure to clearly differentiate a dietary supplement from a food, beverage and drug can lead to FDA action.

According to the report title “Middle East & Africa Dietary Supplements Market Outlook, 2027” The Middle East & Africa dietary supplements market size was valued at USD 7.51 Billion in 2021 and is expected to expand at a CAGR of more than 8% from 2022 to 2027.

The primary regulatory issues of concern for those who manufacture, import, or distribute the dietary supplements are, advertising and marketing claims, label compliance, ingredient safety, Good Manufacturing Practice (GMP) regulations, notification filing to FDA and United States Department of Agriculture (USDA) permitting the requirements that apply to some dietary supplement components. Under the DSHEA, responsibility for these concerns falls on manufacturers or distributors. The FDCA empowers Food Drug Administration to regulate claims made about dietary supplements. FDA and the Federal Trade Commission (FTC) work cooperatively to set and enforce regulations on claims made about dietary supplements including, external advertising and labelling of products.

The Dietary supplements are an emerging market in the Middle East and Africa region which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands.Due to Rising awareness regarding the nutritional benefits and high consumption of vitamins in daily diet in Middle East & Africa is helping the market to grow in the region. The South Africa’s health supplement market has tapped into a vein of vitality that has seen unprecedented growth in recent years largely driven by consumers increased interest in healthy living and desire to reduce their risk of illness. The increased prevalence of malnutrition and nutritional deficiency is driving the demand for dietary supplements in South Africa. The increasing availability of a wide range of natural dietary supplements is driving the market in Middle East &Africa. The South Africa is largest market of dietary supplements in the African region; Saudi Arabia and the UAE are major countries witnessing significant growth in dietary supplements in the Middle East.

Covid impact

The Consuming good quality diets are always desirable and this is particularly important during this pandemic covid-19. The healthy diet as depicted by the Healthy Eating Plate, emphasizes fruits, vegetables, whole grains, legumes, and nuts, moderate consumption of fish, dairy products and poultry and limited intake of red processed meat, refined carbohydrates and sugar. To Added the fats should be primarily liquid oils such as olive, canola and soybean oil. Such a diet will provides appropriate amounts of healthy macronutrients or essential minerals and vitamins. The Eating of high quality sources of protein, fat and carbohydrates supplements can help maintain a healthy weight and good metabolic state. These factors are boosting the market growth.

Major Companies present in the market:

Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionova Lifesciences, The Bountiful Company, Nature’s Sunshine Products, Inc., Stepan Company, DSM, BASF SE

Considered in this report

• Geography: Middle East & Africa
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Middle East & Africa Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• UAE
• Saudi Arabia
• South Africa

Based on type of dietary supplementsin the report:

• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplementsin the report:

• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplementsin the report:

• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report:

• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report:

• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this the published started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once the publisher has primary data with us the published started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.