South America Flooring Market Outlook 2027

For the South American area, Brazil is the largest market for floor coverings and ceramic tiles. With the introduction of floor and tile manufacturing, the sector grew and new businesses entered the market, providing consumers with additional alternatives and upgrading the coatings and refurbishment areas. Brazil is a market leader in the floor covering business, as evidenced by the country's total floor covering production and consumption. It is one of the world's major manufacturers and users of ceramic tiles, as well as the region's leader. Brazil's floor covering sector is continually evolving, and it now has a leadership position in worldwide markets with its innovative products. Building and construction industry growth, as well as a surge in renovation activities, are the primary growth drivers for this market. Consumers are gravitating toward bright, appealing colors and non-geometrical designer patterns in carpets and rugs, which is helping to fuel market demand. Increased acceptance of carpet tiles; increased demand for eco-friendly carpet; and increased preference for modern area rugs are examples of emerging trends that have a direct influence on the dynamics of the carpet and rug sector.

According to the Outlook, 'South America Flooring Market Outlook, 2027,' the flooring market is anticipated to grow at a 5.90% CAGR in terms of value during this forecasted period. Growing investment by major market players in the research and development of flooring has impacted the market's growth. Different types of flooring have gained market share in every region and globally. This has made market growth enormous. Carpets, rugs, and non-resilient materials are also in high demand is expected to grow rapidly because there is a continuous increase in construction of buildings, malls, and corporate institutions. As a result, market growth will increase.

Non-resilient flooring has many different types of flooring, like wood, laminate flooring, ceramic tile, terrazzo flooring, and stone tile. These types of flooring are used to cover the outside of buildings. Laminate flooring is a multi-layer artificial flooring product created through the lamination process. It has the appearance of wood or stone, with a photographic appliqué layer behind the transparent protective layer and an interior layer comprised of melamine resin and fiberboard elements.

Increasing government investment in infrastructure development is likely to have a significant influence on increasing demand for flooring. The growing desire for comfort and solitude as a result of louder surroundings has increased the demand for insulation in the flooring sector since a well-insulated floor produces a better acoustic environment. As a result, demand for insulation has increased, consequently boosting market development. Furthermore, customer preferences for visually better designs, textures, and colors, as well as low-maintenance and simple-to-install flooring, are expected to drive market expansion.

Covid-19 impact

Brazil had the largest number of COVID-19 cases, followed by Colombia and Argentina. The governments of many countries in South America have adopted multiple efforts to safeguard people and curb COVID-19’s spread throughout the area through lockdowns, trade prohibitions, and travel restrictions. These actions were projected and will have a direct impact on the region’s economic growth as the region will face fewer exports income, both from the decline in commodity prices and the reduction in export volumes, especially to key trade partners such as China, Europe, and North America. The substantial fall in the sales of the flooring industries in the area owing to lockdown measures is predicted to immediately damage the growth of the South American indoor flooring market. E-commerce sales of resilient flooring products increased in the first quarter of COVID-19 as consumers shifted their focus to online retail channels to meet their needs.

Major Companies present in the market:

Mohawk Industries Inc., Shaw Industries Group, Inc., Tarkett S.A., Milliken & Company, Forbo Holding AG, Interface, Inc., Gerflor Group, James Halstead Plc, Swiss Krono Group

Considered in this report:

• Geography: South America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects covered in this report:

• South America Flooring Market with its value and forecast along with its segments
• Country wise Flooring market analysis
• Application wise flooring market distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina

By material flooring material type in the report:

• Resilient Flooring
• Non-resilient flooring
• Carpet and Rugs

End use of flooring in the report:

• Residential
• Commercial
• Industrial

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this the published started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once the publisher has primary data with us the published started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to solar panel coating industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.