Card payments are made in multiple Eastern European countries
Among Eastern European countries with a preference for card payments when making B2C E-Commerce purchases were Russia, Turkey, the Czech Republic, and others. In Russia, card payments, such as prepayments by card and payment by card upon receipt, made by online shoppers increased from 2020 to 2021, whereas cash payments upon receipt decreased. Online purchases made using cards were significant in Turkey, Hungary, and the Czech Republic in 2021, and in Ukraine, the number and value of card payments increased from January 2022 to April 2022. A survey referenced in the yStats.com report revealed that online businesses in Bulgaria were positively impacted by the acceptance of credit and debit card payments as well as digital and mobile wallet payments.
Digital payment usage rises in Eastern European countries
Other Eastern European countries such as Poland leaned more towards digital methods of payment. In Poland, online shoppers preferred paying for their online purchases using direct bank payments. Another survey also revealed that most online shoppers in Poland made payments using immediate transfer via payment services and mobile payments. Although more than one-half of the Internet users in the Czech Republic used card payments via gateway to complete their online purchases, more than one-third also revealed that they made their payments using online bank transfers, as spelled out in the yStats.com report. In addition, electronic payments were heavily used for domestic and cross-border E-Commerce purchases, and most online shoppers in Croatia preferred using digital wallets.
Questions covered in the report:
- What are the leading payment methods used by online shoppers in Eastern Europe?
- How do online payment preferences differ across the countries in this region?
- What are the most popular online and mobile payment methods in Poland?
- Which payment methods positively affected the sales share of online businesses in Bulgaria?
- How does mobile payment acceptance and usage evolve across Eastern European countries?
Table of Contents
1. Management Summary
2. Global Developments
- Online & Mobile Payment Trends, May 2022
- Most Used Payment Methods When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
- Payment Methods Used More Frequently Compared To Pre-COVID-19 When Shopping Online, in % of Online Shoppers, by Selected Countries, April 2021
- Reasons For Changing Payment Method Habits During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
- Payment Value, by E-Commerce Payments and POS Payments, in USD trillion, 2021 & 2026f
- Share of Cash Payments, in % of Total POS Transaction Value, by Region, 2021 & 2025f
- Mobile Payment Market Size, in USD trillion, 2021 & 2028f
- Value of Biometrically Authenticated Remote Mobile Payments, in USD billion, 2022e & 2027f
- Number of Biometrically Authenticated Remote Mobile Payments, in billions, 2022f & 2027f
- Number of Proximity Mobile Payment Transactions, in billions, 2021e & 2023f
- Number of B2C E-Commerce Transactions Paid by OEM Mobile Payment Apps, in billions, 2022f & 2026f
- Number of Mobile Wallet Users, by Region, in millions, 2020 & 2025f
- Proximity Mobile Payment Users Worldwide, in millions, and Year-on-Year Change, in %, 2020-2025f
- Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2020-2025f
- Value of Contactless Card Transactions, in USD trillion, 2020 & 2021e
- BNPL B2C E-Commerce Sales, in USD billion, 2021e & 2026f
- Cryptocurrency Payment Value, in USD billion, 2018-2023f
- Payment Methods Accepted by Online Merchants, by Already Accepted and Planned, in % of Online Merchants, February 2022
- Share of Remote Physical Goods Purchases, in % of Fraud Losses, 2021e
3. Europe
3.1. Regional
- Online & Mobile Payment Trends, June 2022
- Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, by Selected Countries, November 2021
- Share of Payment Methods Used In-store in the Past 12 Months, in % of Consumers, July 2021
- Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, July 2021
- Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, by Generation, July 2021
- Share of Consumers Who Would Support the Mandatory Acceptance of Digital Payments, in %, July 2021
- Share of Merchants Who Prefer Accepting Electronic Payments Over Cash, in %, July 2021
- Attitudes Towards Saving Card Details in Online Stores, in % of Internet Users, by Selected Countries, 2021
- Breakdown of Intention of B2C and B2B Marketplaces to Launch Embedded Payment Services, in % of Decision Makers, July 2021
- Perceived Advantages of Embedded Payment Services, by Very Appealing and Appealing, in % of Decision-Makers from B2C and B2B Marketplaces, July 2021
3.2. Emerging Markets
3.2.1. Russia
- Payment Methods Used in B2C E-Commerce, by Popularity, in % of Online Shoppers, 2020 & 2021
- Share of Non-Cash Payments, in % of Total Retail Trade Turnover, Q1 2022
- Share of Mir Card, in % of All Card Transactions, June 2022
- Share of Mir Card, in % of Issued Cards, June 2022
3.2.2. Poland
- Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
- Payment Methods Used in B2C E-Commerce, by Age, in % of Online Shoppers, May and June 2021
- Online Shoppers Who Shop Over the Internet Due to The Availability of Various Payment Methods, by Age Group, in %, May and June 2021
- Online Shoppers Who Would Buy Online More Often If Safe Payment Methods Were Available, by Age Group, in %, May and June 2021
- Mobile Payment User Penetration, in % of Internet Users, 2020 & 2021
- Breakdown of Instant Payment Services Used in B2C E-Commerce, in % of Online Shoppers Making Instant Payments, May and June 2021
- Top 5 Factors Affecting Online Shoppers‘ Perception of Credibility of a B2C E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, May and June 2021
- Problems Encountered by Online Shoppers When Making B2C E-Commerce Purchases Via Mobile, Payment-Related, in % of Mobile Shoppers, May and June 2021
- Share of Consumers Who Would Trust a Retailer More If They Had a Pay Later Solution Available, in %, August 2021
- Share of Consumers Who Would Return as Customers More Often If a Retailer Had Pay Later Solutions Available, in %, August 2021
- BNPL Gross Merchandise Value, in USD million, 2021 & 2028f
3.2.3. Turkey
- Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 - Q1 2022
- Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 - Q1 2022
- Number and Value of Contactless Mobile Transactions, in millions, and Value, in TRY million, Q1 2020 - Q4 2021, and Q1 2022
3.2.4. Czech Republic
- Payment Methods Used in B2C E-Commerce, in % of Internet Users, March 2021
- Share of Respondents Who Would Prefer Paying Contactless When Given the Option, in %, March 2021
- Applications Used for Mobile Payments, in % of Mobile Payment Users, March 2021
3.2.5. Romania
- Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
3.2.6. Hungary
- Breakdown of Domestic E-Commerce Transactions by Payment Method, in %, 2022
3.2.7. Ukraine
- Number of Payments via Contactless Cards, in millions, January 2021 - January 2022
3.2.8. Bulgaria
- Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
- Net Share of Online Businesses Experiencing Increase in Sales Share Attributed to a Payment Method, by Payment Method Used, in %, October - November 2021
3.2.9. Croatia
- Preferred Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, February 2022
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bitpay
- Google Pay
- Apple Pay
- Paypal
- Similar
- Visa
