This report describes and explains the global spectator sports market and covers 2016 to 2021, termed the historic period, and 2021 to 2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The global spectator sports market reached a value of nearly $164,932.3 million in 2021, having increased at a compound annual growth rate (CAGR) of 0.3% since 2016. The market is expected to grow from $164,932.3 million in 2021 to $354,000.2 million in 2026 at a rate of 16.5%. The market is then expected to grow at a CAGR of 11.0% from 2026 and reach $597,531.1 million in 2031.
Growth in the historic period resulted from emerging markets growth, and rapid urbanization. Factors that negatively affected growth in the historic period were climate change, shortage of sports officials, and doping scandals impact sports.
Going forward, rising sponsorships, increase in internet accessible devices, multiple sports channels to capture viewership, and economic growth will drive growth. Factors that could hinder the growth of the spectator sports market in the future include threat from home entertainment, increasing regulations on sports, and epidemic disease outbreak.
The spectator sports market is also segmented by type of sport into badminton, baseball, basketball, cricket, cycling, hockey, ice hockey, racing, rugby/ football, soccer, table tennis, tennis, volleyball, wrestling/boxing, mixed martial arts, and others. The soccer segment was the largest segment of the spectator sports market segmented by type of sport, accounting for 27.3% of the total in 2021. Going forward, the soccer segment is expected to be the fastest growing segment in the spectator sports market segmented by type of sport, at a CAGR of 17.8% during 2021-2026.
The spectator sports market is segmented by type into sports team & clubs, and racing & individual sports. The sports team & clubs segment was the largest segment of the spectator sports market segmented by type, accounting for 79.5% of the total in 2021. Going forward, the sports team & clubs segment is expected to be the fastest growing segment in the spectator sports market segmented by type, at a CAGR of 17.0% during 2021-2026.
The racing & individual sports market is sub segmented by type into individual sports and racing and cycling. The individual sports segment was the largest segment of the racing & individual sports market segmented by type, accounting for 70.7% of the total in 2021. Going forward, the individual sports segment is expected to be the fastest growing segment in the racing & individual sports market segmented by type, at a CAGR of 14.8% during 2021-2026.
The spectator sports market is also segmented by revenue source into media rights, tickets, sponsorship, and merchandising. The media rights segment was the largest segment of the spectator sports market segmented by revenue source, accounting for 38.8% of the total in 2021. Going forward, the tickets segment is expected to be the fastest growing segment in the spectator sports market segmented by revenue source, at a CAGR of 29.5% during 2021-2026.
The soccer market is also segmented by revenue source into media rights, tickets, sponsorship, and merchandising. The media rights segment was the largest segment of the soccer sports market segmented by revenue source, accounting for 54.8% of the total in 2021. Going forward, the tickets segment is expected to be the fastest growing segment in the soccer market segmented by revenue source, at a CAGR of 29.5% during 2021-2026.
North America was the largest region in the spectator sports market, accounting for 40.9% of the global market in 2021. It was followed by the Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the spectator sports market will be Middle East and Eastern Europe where growth will be at CAGRs of 19.1% and 17.5% respectively during 2021-2026. These will be followed by Africa and Western Europe, where the markets are expected to register CAGRs of 17.1% and 17.1% respectively during 2021-2026.
The global spectator sports market is highly fragmented with a large number of small players in the market. The top ten competitors in the market made up to 4.22% of the total market in 2020. High fragmentation of the spectator sports market is mainly due to presence of local clubs and teams across countries who offer spectator sports according to local culture and preferences. Major players in the market include Dallas Cowboys, Real Madrid, FC Barcelona, New York Yankees, Manchester United Football Club and others.
The top opportunities in the spectator sports market segmented by type of sport will arise in soccer segment, which will gain $57,244.5 million of global annual sales by 2026. The top opportunities in the spectator sports market segmented by type will arise in sports team & clubs segment, which will gain $155,979.9 million of global annual sales by 2026. The top opportunities in the racing & individual sports market segmented by type will arise in individual sports segment, which will gain $23,709.4 million of global annual sales by 2026. The top opportunities in the spectator sports market segmented by revenue source will arise in media rights segment, which will gain $67,796.1 million of global annual sales by 2026. The top opportunities in the soccer market segmented by revenue source will arise in media rights segment, which will gain $30,404.3 million of global annual sales by 2026.
Market-trend-based strategies for the spectator sports market include mobile ticketing, virtual reality to enhance spectators’ experience, analytics for pricing tickets, emerging markets are investing in sports, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility and sustainability, rising demand for smart arenas/stadiums.
Player-adopted strategies in the spectator sports industry include developing strategic partnerships and collaborations to improve operations, strengthening business and service offerings through acquisitions, and investing in new infrastructure, and improving its international presence.
To take advantage of the opportunities, the publisher reccomends the spectator sports companies to offer mobile ticketing facilities, adoption of VR and AR, fusion of sports and entertainment, personalization of fan engagement, offering sports tourism, expand in emerging markets, focus on analytics for dynamically pricing tickets, leverage social media to maximize reach, partner with big brands, focus on gender inclusivity, increase offerings to Paralympic sportspersons.
The global spectator sports market reached a value of nearly $164,932.3 million in 2021, having increased at a compound annual growth rate (CAGR) of 0.3% since 2016. The market is expected to grow from $164,932.3 million in 2021 to $354,000.2 million in 2026 at a rate of 16.5%. The market is then expected to grow at a CAGR of 11.0% from 2026 and reach $597,531.1 million in 2031.
Growth in the historic period resulted from emerging markets growth, and rapid urbanization. Factors that negatively affected growth in the historic period were climate change, shortage of sports officials, and doping scandals impact sports.
Going forward, rising sponsorships, increase in internet accessible devices, multiple sports channels to capture viewership, and economic growth will drive growth. Factors that could hinder the growth of the spectator sports market in the future include threat from home entertainment, increasing regulations on sports, and epidemic disease outbreak.
The spectator sports market is also segmented by type of sport into badminton, baseball, basketball, cricket, cycling, hockey, ice hockey, racing, rugby/ football, soccer, table tennis, tennis, volleyball, wrestling/boxing, mixed martial arts, and others. The soccer segment was the largest segment of the spectator sports market segmented by type of sport, accounting for 27.3% of the total in 2021. Going forward, the soccer segment is expected to be the fastest growing segment in the spectator sports market segmented by type of sport, at a CAGR of 17.8% during 2021-2026.
The spectator sports market is segmented by type into sports team & clubs, and racing & individual sports. The sports team & clubs segment was the largest segment of the spectator sports market segmented by type, accounting for 79.5% of the total in 2021. Going forward, the sports team & clubs segment is expected to be the fastest growing segment in the spectator sports market segmented by type, at a CAGR of 17.0% during 2021-2026.
The racing & individual sports market is sub segmented by type into individual sports and racing and cycling. The individual sports segment was the largest segment of the racing & individual sports market segmented by type, accounting for 70.7% of the total in 2021. Going forward, the individual sports segment is expected to be the fastest growing segment in the racing & individual sports market segmented by type, at a CAGR of 14.8% during 2021-2026.
The spectator sports market is also segmented by revenue source into media rights, tickets, sponsorship, and merchandising. The media rights segment was the largest segment of the spectator sports market segmented by revenue source, accounting for 38.8% of the total in 2021. Going forward, the tickets segment is expected to be the fastest growing segment in the spectator sports market segmented by revenue source, at a CAGR of 29.5% during 2021-2026.
The soccer market is also segmented by revenue source into media rights, tickets, sponsorship, and merchandising. The media rights segment was the largest segment of the soccer sports market segmented by revenue source, accounting for 54.8% of the total in 2021. Going forward, the tickets segment is expected to be the fastest growing segment in the soccer market segmented by revenue source, at a CAGR of 29.5% during 2021-2026.
North America was the largest region in the spectator sports market, accounting for 40.9% of the global market in 2021. It was followed by the Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the spectator sports market will be Middle East and Eastern Europe where growth will be at CAGRs of 19.1% and 17.5% respectively during 2021-2026. These will be followed by Africa and Western Europe, where the markets are expected to register CAGRs of 17.1% and 17.1% respectively during 2021-2026.
The global spectator sports market is highly fragmented with a large number of small players in the market. The top ten competitors in the market made up to 4.22% of the total market in 2020. High fragmentation of the spectator sports market is mainly due to presence of local clubs and teams across countries who offer spectator sports according to local culture and preferences. Major players in the market include Dallas Cowboys, Real Madrid, FC Barcelona, New York Yankees, Manchester United Football Club and others.
The top opportunities in the spectator sports market segmented by type of sport will arise in soccer segment, which will gain $57,244.5 million of global annual sales by 2026. The top opportunities in the spectator sports market segmented by type will arise in sports team & clubs segment, which will gain $155,979.9 million of global annual sales by 2026. The top opportunities in the racing & individual sports market segmented by type will arise in individual sports segment, which will gain $23,709.4 million of global annual sales by 2026. The top opportunities in the spectator sports market segmented by revenue source will arise in media rights segment, which will gain $67,796.1 million of global annual sales by 2026. The top opportunities in the soccer market segmented by revenue source will arise in media rights segment, which will gain $30,404.3 million of global annual sales by 2026.
Market-trend-based strategies for the spectator sports market include mobile ticketing, virtual reality to enhance spectators’ experience, analytics for pricing tickets, emerging markets are investing in sports, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility and sustainability, rising demand for smart arenas/stadiums.
Player-adopted strategies in the spectator sports industry include developing strategic partnerships and collaborations to improve operations, strengthening business and service offerings through acquisitions, and investing in new infrastructure, and improving its international presence.
To take advantage of the opportunities, the publisher reccomends the spectator sports companies to offer mobile ticketing facilities, adoption of VR and AR, fusion of sports and entertainment, personalization of fan engagement, offering sports tourism, expand in emerging markets, focus on analytics for dynamically pricing tickets, leverage social media to maximize reach, partner with big brands, focus on gender inclusivity, increase offerings to Paralympic sportspersons.
Table of Contents
1. Spectator Sports Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure8. Spectator Sports Market, Product/Service Analysis -Product/Service Examples
6. Introduction
7. Spectator Sports Market Characteristics
9. Spectator Sports Market, Supply Chain Analysis
10. Spectator Sports Market Customer Information
11. Spectator Sports Market Trends And Strategies
12. Impact Of COVID-19 On The Spectator Sports Market
13. Global Spectator Sports Market Size And Growth
14. Spectator Sports Market, Regional Analysis
15. Global Spectator Sports Market Segmentation
16. Global Spectator Sports Market Comparison with Macro Economic Factors
17. Asia-Pacific Spectator Sports Market
18. Western Europe Spectator Sports Market
19. Eastern Europe Spectator Sports Market
Executive Summary
Spectator Sports Global Market Opportunities And Strategies 2031 provides the strategists; marketers and senior management with the critical information they need to assess the global spectator sports market as it emerges from the COVID 19 shut down.
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Description:
Where is the largest and fastest growing market for the spectator sports? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The spectator sports market global report answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider spectator sports market; and compares it with other markets.
The report covers the following chapters
- Executive Summary - The executive summary section of the report gives a brief overview and summary of the report.
- Report Structure - This section gives the structure of the report and the information covered in the various sections.
- Introduction - This section gives the segmentation of the spectator sports market by geography, by type of sport, by type, and by revenue source covered in this report.
- Market Characteristics - The market characteristics section of the report defines and explains the spectator sports market. This chapter includes different goods covered in the report and basic definitions.
- Supply Chain - The supply chain section of the report defines and explains the key players in the spectator sports industry supply chain.
- Product Analysis - The product analysis section of the report describes the leading products in the market along with key features and differentiators for those products.
- Customer Information - This chapters covers recent customers’ trends/preferences in the global spectator sports market.
- Trends And Strategies - This chapter describes the major trends shaping the global spectator sports market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
- COVID-19 Impact - This chapters covers COVID-19 impact in the global spectator sports market.
- Global Market Size And Growth - This section contains the global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - This section contains the historic (2016-2021) and forecast (2021-2026), and (2026-2031) market value and growth and market share comparison by region.
- Segmentation - This section contains the market values (2016 - 2031) and analysis for different segments in the market.
- Global Macro Comparison - The global spectator sports market comparison with macro-economic factors gives the spectator sports market size, percentage of GDP, and average spectator sports market expenditure.
- Regional Market Size and Growth - This section contains the region’s market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of major countries within the region. This report includes information on all the regions (Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa).
- Competitive Landscape - This section covers details on the competitive landscape of the global spectator sports market, estimated market shares and company profiles of the leading players.
- Key Mergers And Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Background - This section describes the sports market of which the spectator sports market is a segment. This chapter includes the sports market 2016-26 values, and regional analyses for the sports market.
- Market Opportunities And Strategies- This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Conclusions And Recommendations - This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for spectator sports providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
- By Type Of Sport: Badminton; Baseball; Basketball; Cricket; Cycling; Hockey; Ice Hockey; Racing; Rugby/ Football; Soccer; Table Tennis; Tennis; Volleyball; Wrestling/Boxing; Mixed Martial Arts; Others
- By Type: Sports Team & Clubs; Racing & Individual SportsRacing & Individual Sports Segmented By Type: Individual Sports; Racing And Cycling
- By Revenue Source: Media Rights; Tickets; Sponsorship; MerchandisingSoccer Market Segmented By Revenue Source: Media Rights; Tickets; Sponsorship; Merchandising
Companies Mentioned:
Dallas Cowboys; Real Madrid; FC Barcelona; New York Yankees; Manchester United Football Club; others
Countries:
China; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Thailand; Vietnam; Canada; Mexico; USA; Argentina; Brazil; Chile; Colombia; Peru; Venezuela; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; UK; Czech Republic; Poland; Romania; Russia; Saudi Arabia; Israel; Turkey; UAE; Egypt; Nigeria; South Africa
Regions:
Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series:
Five years historic and ten years forecast.
Data:
Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; indicators comparison.
Data segmentations:
country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing:
Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
- Dallas Cowboys
- Real Madrid
- FC Barcelona
- New York Yankees
- Manchester United Football Club
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 579 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 164932.3 Million |
| Forecasted Market Value ( USD | $ 597531.1 Million |
| Compound Annual Growth Rate | 13.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 5 |
