The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028.; it is estimated to register a CAGR of 14.4% from 2022 to 2028.
Market players in North America provide high-end solutions for easy app creation and customization, allowing simple setup and code customizations. Real-time updates and in-app sponsorships are providing another event revenue stream. Incorporating a city guide, live polls, and gamification for guest engagement and feedback further advances the North America Event Apps market growth. Changing lifestyle and consumer behavior is a major driving factor for the marketing industry, which, in turn, is boosting the event apps market. Technological advancement is increasing the use of mobile event apps to gain a 360-degree view of the event and manage in-person interactions. The growing proliferation of smartphones is helping event managers interact with the program activities, chat with each other, and improve their business relations, boosting the North America event apps market growth.
In November 2021, the MMBC and the US Travel Association announced the full integration of the coalition under the US Travel umbrella to strengthen the US events industry. The MMBC and the US Travel Association collaborated to produce meaningful programs highlighting the value of business travel events. In March 2021, the US government agency and Small Business Administration initiated a US$ 16 billion federal relief fund for live-event businesses such as music clubs, theatres, museums, and concerts. Applicants were eligible for grants of up to US$ 10 million from the Shuttered Venue Operators Grant fund, as per the economic relief bill. Live Events Coalition, a non-profit organization in the US, is working to promote face-to-face meetings and encourage alternatives such as video streaming of events to boost the events industry in the post-pandemic era. The COVID-19 aid relief and Economic Security (CARES) Act (2020) passed by Congress is also helping the meeting and event organizers stay afloat through funding programs and assistance. Government officials are hosting business meets and conferences to attract large investments to propel the regional events industry. For instance, Select USA is an annual investment summit hosted by the government of the US. This is providing strong support for the North America event apps market growth.
Digitalization has increased the efficiency and cost-effectiveness in every phase of event production in the US and is rising as a substitute for physical meetings, thereby driving the event apps market. The American Society of Association Executives (ASAE) states a critical need for information quantifying the significance of face-to-face meetings and business events to the US economy, thereby highlighting the importance of technology. Digitalization is paving the way for events and conferences in several end-use verticals, including science, education, government, and health care. Digitalization is helping event planners efficiently host and manage events, conventions, or trade shows that bring new revenue to industries across the country. Event app providers in the US are also leveraging the benefits of technology to provide high-end meeting solutions. For instance, in January 2022, ON24 released its Go Live app to help marketers stream live video events. Furthermore, digitalization is driving the event apps market by keeping audiences engaged with event and in-session chats, polls, and breakout sessions, providing the ability to track event activity and attendee engagement. It also provides customers with a one-stop platform to drive an interactive, engaging experience that provides opportunities for two-way discussion, networking, and relationship-building.
Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.
The report segments the North America event apps market as follows:
The North America event apps market is segmented based on type, operating system, and end user. Based on type, the North America Event Apps market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the North America Event Apps market is categorized into event organizer and planners, corporates, government, education, and others.
Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc are companies operating in the North America event apps market.
The overall size of the North America event apps market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the market with respect to all the market segments. Multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. This process includes VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders - specializing in the North America event apps market.
Market players in North America provide high-end solutions for easy app creation and customization, allowing simple setup and code customizations. Real-time updates and in-app sponsorships are providing another event revenue stream. Incorporating a city guide, live polls, and gamification for guest engagement and feedback further advances the North America Event Apps market growth. Changing lifestyle and consumer behavior is a major driving factor for the marketing industry, which, in turn, is boosting the event apps market. Technological advancement is increasing the use of mobile event apps to gain a 360-degree view of the event and manage in-person interactions. The growing proliferation of smartphones is helping event managers interact with the program activities, chat with each other, and improve their business relations, boosting the North America event apps market growth.
In November 2021, the MMBC and the US Travel Association announced the full integration of the coalition under the US Travel umbrella to strengthen the US events industry. The MMBC and the US Travel Association collaborated to produce meaningful programs highlighting the value of business travel events. In March 2021, the US government agency and Small Business Administration initiated a US$ 16 billion federal relief fund for live-event businesses such as music clubs, theatres, museums, and concerts. Applicants were eligible for grants of up to US$ 10 million from the Shuttered Venue Operators Grant fund, as per the economic relief bill. Live Events Coalition, a non-profit organization in the US, is working to promote face-to-face meetings and encourage alternatives such as video streaming of events to boost the events industry in the post-pandemic era. The COVID-19 aid relief and Economic Security (CARES) Act (2020) passed by Congress is also helping the meeting and event organizers stay afloat through funding programs and assistance. Government officials are hosting business meets and conferences to attract large investments to propel the regional events industry. For instance, Select USA is an annual investment summit hosted by the government of the US. This is providing strong support for the North America event apps market growth.
Key Insights:
Digitalization has increased the efficiency and cost-effectiveness in every phase of event production in the US and is rising as a substitute for physical meetings, thereby driving the event apps market. The American Society of Association Executives (ASAE) states a critical need for information quantifying the significance of face-to-face meetings and business events to the US economy, thereby highlighting the importance of technology. Digitalization is paving the way for events and conferences in several end-use verticals, including science, education, government, and health care. Digitalization is helping event planners efficiently host and manage events, conventions, or trade shows that bring new revenue to industries across the country. Event app providers in the US are also leveraging the benefits of technology to provide high-end meeting solutions. For instance, in January 2022, ON24 released its Go Live app to help marketers stream live video events. Furthermore, digitalization is driving the event apps market by keeping audiences engaged with event and in-session chats, polls, and breakout sessions, providing the ability to track event activity and attendee engagement. It also provides customers with a one-stop platform to drive an interactive, engaging experience that provides opportunities for two-way discussion, networking, and relationship-building.
Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.
The report segments the North America event apps market as follows:
The North America event apps market is segmented based on type, operating system, and end user. Based on type, the North America Event Apps market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the North America Event Apps market is categorized into event organizer and planners, corporates, government, education, and others.
Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc are companies operating in the North America event apps market.
The overall size of the North America event apps market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the market with respect to all the market segments. Multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. This process includes VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders - specializing in the North America event apps market.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 North America Event Apps Market - By Type
1.3.2 North America Event Apps Market - By Operating system
1.3.3 North America Event Apps Market - By End user
1.3.4 North America Event Apps Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Event Apps Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Event Apps Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Government Initiatives and Investments
5.1.2 Impact of Digitalization
5.2 Market Restraints
5.2.1 Complex Regulatory Landscape
5.3 Market Opportunities
5.3.1 Mexico to Host International Events
5.4 Future Trends
5.4.1 Virtual and Hybrid Events
5.5 Impact Analysis of Drivers and Restraints
6. Event Apps Market - North America Market Analysis
6.1 Overview
6.2 North America Event Apps Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. North America Event Apps Market Analysis - By Type
7.1 Overview
7.2 North America Event Apps, by Type (2021 and 2028)
7.3 Enterprise Event Apps
7.3.1 Overview
7.3.2 Enterprise Event Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Hybrid Apps
7.4.1 Overview
7.4.2 Hybrid Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Corporate Meeting Apps
7.5.1 Overview
7.5.2 Corporate Meeting Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Conference Apps
7.6.1 Overview
7.6.2 Conference Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Tradeshow Apps
7.7.1 Overview
7.7.2 Tradeshow Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.8 Festival Apps
7.8.1 Overview
7.8.2 Festival Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
7.9 Sports Events Apps
7.9.1 Overview
7.9.2 Sports Events Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
8. North America Event Apps Market Revenue and Forecasts To 2028 - Operating System
8.1 Overview
8.2 North America Event Apps Market, By Operating System (2021 and 2028)
8.3 iOS
8.3.1 Overview
8.3.2 iOS: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Android
8.4.1 Overview
8.4.2 Android: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Web-Based
8.5.1 Overview
8.5.2 Web-Based: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
9. North America Event Apps Market Revenue and Forecasts To 2028 - End User
9.1 Overview
9.2 North America Event Apps Market, By End User (2021 and 2028)
9.3 Event Organizers and Planners
9.3.1 Overview
9.3.2 Event Organizers and Planners: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Corporate
9.4.1 Overview
9.4.2 Corporate: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Government
9.5.1 Overview
9.5.2 Government: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Education
9.6.1 Overview
9.6.2 Education: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
10. North America Event Apps Market - Country Analysis
10.1 Overview
10.2 North America Event Apps Market Breakdown, by Country
10.2.1 US Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.1.1 US Event Apps Market Breakdown, By Type
10.2.1.2 US Event Apps Market Breakdown, By Operating System
10.2.1.3 US Event Apps Market Breakdown, By End User
10.2.2 Canada Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.2.1 Canada Event Apps Market Breakdown, By Type
10.2.2.2 Canada Event Apps Market Breakdown, By Operating System
10.2.2.3 Canada Event Apps Market Breakdown, By End User
10.2.3 Mexico Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.3.1 Mexico Event Apps Market Breakdown, By Type
10.2.3.2 Mexico Event Apps Market Breakdown, By Operating System
10.2.3.3 Mexico Event Apps Market Breakdown, By End User
11. North America Event Apps Market - COVID-19 Impact Analysis
11.1 Overview
12. Event Apps Market - Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Development
13. Company Profiles
13.1 Whova
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Cvent Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Evenium
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eventbase Technology Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Livestorm Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Meeting Application
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ON24, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SpotMe
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 WebEx Events
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Yapp Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary
List of Tables
Table 1. North America Event Apps Market, Revenue and Forecast, 2019 - 2028 (US$ Mn)
Table 2. US Event Apps Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 3. US Event Apps Market, Revenue and Forecast to 2028 - By Operating System (US$ million)
Table 4. US Event Apps Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 5. Canada Event Apps Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 6. Canada Event Apps Market, Revenue and Forecast to 2028 - By Operating System (US$ million)
Table 7. Canada Event Apps Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 8. Mexico Event Apps Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 9. Mexico Event Apps Market, Revenue and Forecast to 2028 - By Operating System (US$ million)
Table 10. Mexico Event Apps Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 11. Glossary of Terms, North America Event Apps Market
List of Figures
Figure 1. North America Event Apps Market Segmentation
Figure 2. North America Event Apps Market Overview
Figure 3. North America Event Apps Market, By Type
Figure 4. North America Event Apps Market, By Operating System
Figure 5. North America Event Apps Market, By End User
Figure 6. North America Event Apps Market, By Country
Figure 7. North America - PEST Analysis
Figure 8. North America Event Apps Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Event Apps Market Impact Analysis of Drivers and Restraints
Figure 11. North America Event Apps Market, Forecast and Analysis (US$ Mn)
Figure 12. Market Positioning- Top Five Players
Figure 13. North America Event Apps Market Revenue Share, by Type (2021 and 2028)
Figure 14. Enterprise Event Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. Hybrid Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. Corporate Meeting Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 17. Conference Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. Tradeshow Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. Festival Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. Sports Events Apps: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Event Apps Market, By Operating System (2021 and 2028)
Figure 22. iOS: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Android: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Web-Based: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Event Apps Market, By End User (2021 and 2028)
Figure 26. Event Organizers and Planners: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. Corporate: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. Government: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. Education: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Others: North America Event Apps Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. North America Event Apps Market Revenue Share, By Country (2021 and 2028)
Figure 32. US Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 33. Canada Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 34. Mexico Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 35. Impact of COVID-19 Pandemic in North America Country Markets
Samples
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Companies Mentioned
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- Spotme
- Webex Events (Formerly Socio)
- Yapp Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 119 |
| Published | June 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value in 2022 | 370.92 Million |
| Forecasted Market Value by 2028 | 832.41 Million |
| Compound Annual Growth Rate | 14.4% |
| Regions Covered | North America |
| No. of Companies Mentioned | 10 |
