According to the Q2 2022 NFT Survey, NFT industry in United States is expected to grow by 49.5% on an annual basis to reach US$14453.2 million in 2022.
The NFT industry is expected to grow steadily over the forecast period, recording a CAGR of 35.1% during 2022-2028. The NFT Spend Value in the country will increase from US$14453.2 million in 2022 to reach US$79604.3 million by 2028.
Non-fungible tokens (NFT) have become increasingly mainstream over 12 months. This growth in the global NFT market has been largely led by the popularity of NFTs in the United States.
In 2021, a token representing a collage by Beeple, the United States-based digital artist, was sold for a record US$69 million at the Christie's auction. This, along with other popular collections, such as the Bored Ape Yacht Club, has constantly driven the popularity of the digital assets among the general public and celebrities, including Jimmy Fallon and Snoop Dogg. While the market recorded strong growth last year, the publisher expects the trend to continue in 2022 and beyond, from the short to medium-term perspective.
Over the last 12 months, the digital asset class has grown substantially in popularity in the United States. Moreover, as the awareness continued to increase, more and more Americans started to see NFTs as a safe investment. This shows that the awareness is increasing among the Americans, but more and more people are willing to invest in the asset class.
As the trend grows in the United States, the publisher also expects the NFT sector to record strong NFT transaction value and volume growth over the next three to four years. Consequently, the publisher expects the United States NFT industry to record strong growth from short- to medium-term perspectives.
Big brands entering the NFT space are driving the popularity among the general public in the United States .Over the last 12 months, several major brands across different industry verticals have entered the NFT market. Adidas, Nike, Coca-Cola, Louis Vuitton, McDonald's, and even Lamborghini have announced their presence in the NFT market. In addition to these, other big brands like designer eyewear firm Ray-Ban has announced their entry into the NFT space.
With all of these global brands entering the digital assets space, the NFT popularity has skyrocketed among the general public in the United States. The publisher expects more global brands to launch their NFT collectibles, which will further boost the popularity of NFTs among the general public in the country from the short to medium-term perspective.
An increasing number of artists in the United States are turning to NFTs to create a new source of income. Los Angeles-based digital artist Sarah Zucker started selling NFTs of her work in 2019. By 2021, NFTs will become the major source of her income. From January 2021 to May 2021, Zucker sold NFTs worth US$274,000. Similar to Zucker, many of the artists in the country have turned NFTs into a major source of their income. Beeple's NFT, "Everydays: The First 5000 Days", was sold for more than US$69 million.
With artists raising millions of dollars in NFT sales, the market's popularity has surged substantially in the United States. This has been one of the key drivers of the growth of the NFT industry in the country. Additionally, celebrities such as NFL player Rob Gronkowski, musician Shawn Mendes, and executives like Elon Musk have all entered the NFT space. The presence of all these big and well-renowned names in the NFT market is driving the popularity of the digital asset class in the country.
This report provides in-depth, data-centric analysis of NFT Market in United States and below is the summary of key market segments:
The NFT industry is expected to grow steadily over the forecast period, recording a CAGR of 35.1% during 2022-2028. The NFT Spend Value in the country will increase from US$14453.2 million in 2022 to reach US$79604.3 million by 2028.
Non-fungible tokens (NFT) have become increasingly mainstream over 12 months. This growth in the global NFT market has been largely led by the popularity of NFTs in the United States.
In 2021, a token representing a collage by Beeple, the United States-based digital artist, was sold for a record US$69 million at the Christie's auction. This, along with other popular collections, such as the Bored Ape Yacht Club, has constantly driven the popularity of the digital assets among the general public and celebrities, including Jimmy Fallon and Snoop Dogg. While the market recorded strong growth last year, the publisher expects the trend to continue in 2022 and beyond, from the short to medium-term perspective.
Over the last 12 months, the digital asset class has grown substantially in popularity in the United States. Moreover, as the awareness continued to increase, more and more Americans started to see NFTs as a safe investment. This shows that the awareness is increasing among the Americans, but more and more people are willing to invest in the asset class.
As the trend grows in the United States, the publisher also expects the NFT sector to record strong NFT transaction value and volume growth over the next three to four years. Consequently, the publisher expects the United States NFT industry to record strong growth from short- to medium-term perspectives.
Big brands entering the NFT space are driving the popularity among the general public in the United States .Over the last 12 months, several major brands across different industry verticals have entered the NFT market. Adidas, Nike, Coca-Cola, Louis Vuitton, McDonald's, and even Lamborghini have announced their presence in the NFT market. In addition to these, other big brands like designer eyewear firm Ray-Ban has announced their entry into the NFT space.
With all of these global brands entering the digital assets space, the NFT popularity has skyrocketed among the general public in the United States. The publisher expects more global brands to launch their NFT collectibles, which will further boost the popularity of NFTs among the general public in the country from the short to medium-term perspective.
Artists selling their work for millions of dollars have driven the growth and popularity of the NFT market in the United States
An increasing number of artists in the United States are turning to NFTs to create a new source of income. Los Angeles-based digital artist Sarah Zucker started selling NFTs of her work in 2019. By 2021, NFTs will become the major source of her income. From January 2021 to May 2021, Zucker sold NFTs worth US$274,000. Similar to Zucker, many of the artists in the country have turned NFTs into a major source of their income. Beeple's NFT, "Everydays: The First 5000 Days", was sold for more than US$69 million.
With artists raising millions of dollars in NFT sales, the market's popularity has surged substantially in the United States. This has been one of the key drivers of the growth of the NFT industry in the country. Additionally, celebrities such as NFL player Rob Gronkowski, musician Shawn Mendes, and executives like Elon Musk have all entered the NFT space. The presence of all these big and well-renowned names in the NFT market is driving the popularity of the digital asset class in the country.
NFT marketplaces are entering into strategic partnerships to develop innovative products in the United States
- In April 2022, Nifty Gateway, the Gemini Trust Company LLC-owned premier marketplace for NFTs, announced that the firm had entered into a strategic partnership with Samsung to develop the first-ever smart TV NFT platform, which will allow exploring, trading, and purchasing digital art and collectibles.
- Leveraging the technology of the two leaders in their respective industries, consumers will be able to seamlessly browse and interact with NFTs directly on their smart TVs. Moreover, consumers will also get access to over 6,000 pieces of NFTs from the top and emerging artists such as Daniel Arsham, Beeple, Pak, and more.
Several leading brands in the United States are jumping on the NFT bandwagon
- In December 2021, Nike announced that the firm acquired RTFKT, a virtual shoe studio, as it seeks to enter the NFT space by launching a digital collection of sneakers. The firm plans to launch the digital sneakers within the Nikeland, a free, 3D space that the firm has created within the Roblox gaming platform.
- Coca-Cola, another leading brand in the United States, has its presence in the NFT market. In May 2021, the firm sold NFT on the OpenSea NFT platform for more than US$575,000. Auctioned as a single loot box over 72 hours, the four multi-sensory, friendship-inspired NFTs placed Coca-Cola on the growing NFT landscape in the United States.
Scope
This report provides in-depth, data-centric analysis of NFT Market in United States and below is the summary of key market segments:
United States NFT Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
United States NFT Market Size and Forecast by Key Assets, 2019-2028
- Collectibles and Art
- Real Estate
- Sports
- Gaming
- Utility
- Fashion & Luxury
- Other
United States NFT Market Size and Forecast by Key NFT Collectible Assets, 2019-2028
- Digital Art
- Music & Sound Clip
- Videos
- Memes & Gif
- Other
United States NFT Market Size and Forecast by Currency, 2019-2028
- Ethereum
- Solana
- Avalanche
- Polygon
- BSC
- Flow
- Wax
- Ronin
- Other
United States NFT Market Size and Forecast by Sales Channels, 2019-2028
- Primary
- Secondary
United States User Statistics, 2019-2028
Reasons to buy
- Based on data and analysis, develop country-level strategies.
- Identify investment opportunities in growth segments.
- Exceed competition by incorporating forecast data as well as market trends.
- Use the relationships between major data sets with valuable insights to improve strategy.
- Appropriate for providing accurate, high-quality data and analysis to support internal and external presentations.
Table of Contents
1 About this Report1.1 Summary
1.2 Methodology
1.3 NFT Definitions
1.4 Disclaimer
2 United States NFT Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 United States NFT - Total Sales Spend Value Trend Analysis, 2019 - 2028
2.2 United States NFT - Total Sales Spend Volume Trend Analysis, 2019 - 2028
2.3 United States NFT - Average Value Per Transaction Trend Analysis, 2019 - 2028
3 United States NFT Key Market Insight and Innovation
3.1 Consumer Behavior
3.2 Competitive Landscape and Growth Strategies
3.3 Regulation Trends
4 United States NFT Market Size and Forecast by Key Assets
4.1 United States NFT Market Share by Key Assets (%), 2021 Vs. 2028
4.2 United States NFT Collectibles and Art Trend Analysis, 2019 - 2028
4.3 United States NFT Real Estate Trend Analysis, 2019 - 2028
4.4 United States NFT Sports Trend Analysis, 2019 - 2028
4.5 United States NFT Gaming Trend Analysis, 2019 - 2028
4.6 United States NFT Utility Trend Analysis, 2019 - 2028
4.7 United States NFT Fashion and Luxury Trend Analysis, 2019 - 2028
4.8 United States NFT Other Assets Trend Analysis, 2019 - 2028
5 United States NFT Collectibles and Art Market Size and Forecast by Key Assets
5.1 United States NFT Collectibles and Art Market Share by Key Assets (%), 2021 Vs. 2028
5.2 United States NFT Collectibles and Art - Digital Art Spend Value Trend Analysis, 2019 - 2028
5.3 United States NFT Collectibles and Art - Music & Sound Clip Spend Value Trend Analysis, 2019 - 2028
5.4 United States NFT Collectibles and Art - Videos Spend Value Trend Analysis, 2019 - 2028
5.5 United States NFT Collectibles and Art - Memes & GIF Spend Value Trend Analysis, 2019 - 2028
5.6 United States NFT Collectibles and Art - Other Assets Spend Value Trend Analysis, 2019 - 2028
6 United States NFT Market Size and Forecast by Currency
6.1 United States NFT Market Share by Currency (%), 2021 Vs. 2028
6.2 United States NFT Currency Ethereum - Spend Value Trend Analysis, 2019 - 2028
6.3 United States NFT Currency Solana - Spend Value Trend Analysis, 2019 - 2028
6.4 United States NFT Currency Avalanche - Spend Value Trend Analysis, 2019 - 2028
6.5 United States NFT Currency Polygon - Spend Value Trend Analysis, 2019 - 2028
6.6 United States NFT Currency BSC - Spend Value Trend Analysis, 2019 - 2028
6.7 United States NFT Currency Flow - Spend Value Trend Analysis, 2019 - 2028
6.8 United States NFT Currency WAX - Spend Value Trend Analysis, 2019 - 2028
6.9 United States NFT Currency Ronin - Spend Value Trend Analysis, 2019 - 2028
6.10 United States NFT Other Currencies - Spend Value Trend Analysis, 2019 - 2028
7 United States NFT Market Size and Forecast by Key Sales Channels
7.1 United States NFT Market Share by Key Sales Channels (%), 2021 Vs. 2028
7.2 United States NFT Primary Market - Spend Value Trend Analysis, 2019 - 2028
7.3 United States NFT Secondary Market - Spend Value Trend Analysis, 2019 - 2028
8 United States User Statistics of Internet and Population, 2019 - 2028
8.1 United States Internet Users Trend Analysis, 2019 - 2028
8.2 United States Internet Penetration Rate, 2019 - 2028
8.3 United States Adult Population Trend Analysis, 2019 - 2028
9 Further Reading
9.1 About the Publisher
List of FiguresFigure 1: Methodology Framework
Figure 2: United States NFT - Total Sales Spend Value (US$ Million), 2019 - 2028
Figure 3: United States NFT - Total Sales Spend Volume (Thousands), 2019 - 2028
Figure 4: United States NFT - Average Value Per Transaction (US$), 2019 - 2028
Figure 5: United States NFT Market Share by Key Assets (%), 2021 Vs. 2028
Figure 6: United States NFT Collectibles and Art - Spend Value (US$ Million), 2019 - 2028
Figure 7: United States NFT Collectibles and Art - Spend Volume (Thousands), 2019 - 2028
Figure 8: United States NFT Collectibles and Art - Average Value Per Transaction (US$), 2019 - 2028
Figure 9: United States NFT Real Estate - Spend Value (US$ Million), 2019 - 2028
Figure 10: United States NFT Real Estate - Spend Volume (Thousands), 2019 - 2028
Figure 11: United States NFT Real Estate - Average Value Per Transaction (US$), 2019 - 2028
Figure 12: United States NFT Sports - Spend Value (US$ Million), 2019 - 2028
Figure 13: United States NFT Sports - Spend Volume (Thousands), 2019 - 2028
Figure 14: United States NFT Sports - Average Value Per Transaction (US$), 2019 - 2028
Figure 15: United States NFT Gaming - Spend Value (US$ Million), 2019 - 2028
Figure 16: United States NFT Gaming - Spend Volume (Thousands), 2019 - 2028
Figure 17: United States NFT Gaming - Average Value Per Transaction (US$), 2019 - 2028
Figure 18: United States NFT Utility - Spend Value (US$ Million), 2019 - 2028
Figure 19: United States NFT Utility - Spend Volume (Thousands), 2019 - 2028
Figure 20: United States NFT Utility - Average Value Per Transaction (US$), 2019 - 2028
Figure 21: United States NFT Fashion and Luxury - Spend Value (US$ Million), 2019 - 2028
Figure 22: United States NFT Fashion and Luxury - Spend Volume (Thousands), 2019 - 2028
Figure 23: United States NFT Fashion and Luxury - Average Value Per Transaction (US$), 2019 - 2028
Figure 24: United States NFT Other Assets - Spend Value (US$ Million), 2019 - 2028
Figure 25: United States NFT Other Assets - Spend Volume (Thousands), 2019 - 2028
Figure 26: United States NFT Other Assets - Average Value Per Transaction (US$), 2019 - 2028
Figure 27: United States NFT Collectibles and Art Market Share by Key Assets (%), 2021 Vs. 2028
Figure 28: United States NFT Collectibles and Art - Digital Art Spend Value (US$ Million), 2019 - 2028
Figure 29: United States NFT Collectibles and Art - Music & Sound Clip Spend Value (US$ Million), 2019 - 2028
Figure 30: United States NFT Collectibles and Art - Videos Spend Value (US$ Million), 2019 - 2028
Figure 31: United States NFT Collectibles and Art - Memes & GIF Spend Value (US$ Million), 2019 - 2028
Figure 32: United States NFT Collectibles and Art - Other Assets Spend Value (US$ Million), 2019 - 2028
Figure 33: United States NFT Market Share by Currency (%), 2021 Vs. 2028
Figure 34: United States NFT Currency Ethereum - Spend Value (US$ Million), 2019 - 2028
Figure 35: United States NFT Currency Solana - Spend Value (US$ Million), 2019 - 2028
Figure 36: United States NFT Currency Avalanche - Spend Value (US$ Million), 2019 - 2028
Figure 37: United States NFT Currency Polygon - Spend Value (US$ Million), 2019 - 2028
Figure 38: United States NFT Currency BSC - Spend Value (US$ Million), 2019 - 2028
Figure 39: United States NFT Currency Flow - Spend Value (US$ Million), 2019 - 2028
Figure 40: United States NFT Currency WAX - Spend Value (US$ Million), 2019 - 2028
Figure 41: United States NFT Currency Ronin - Spend Value (US$ Million), 2019 - 2028
Figure 42: United States NFT Other Currencies - Spend Value (US$ Million), 2019 - 2028
Figure 43: United States NFT Market Share by Key Sales Channels (%), 2021 Vs. 2028
Figure 44: United States NFT Primary Market - Spend Value (US$ Million), 2019 - 2028
Figure 45: United States NFT Secondary Market - Spend Value (US$ Million), 2019 - 2028
Figure 46: United States Internet Users Trend Analysis (Million), 2019 - 2028
Figure 47: United States Internet Penetration Rate (%), 2019 - 2028
Figure 48: United States Adult Population Trend Analysis (Million), 2019 - 2028
List of TablesTable 1: United States NFT - Total Sales Spend Value (US$ Million), 2019 - 2028
Table 2: United States NFT - Total Sales Spend Volume (Thousands), 2019 - 2028
Table 3: United States NFT - Average Value Per Transaction (US$), 2019 - 2028
Table 4: United States NFT Collectibles and Art - Spend Value (US$ Million), 2019 - 2028
Table 5: United States NFT Collectibles and Art - Spend Volume (Thousands), 2019 - 2028
Table 6: United States NFT Collectibles and Art - Average Value Per Transaction (US$), 2019 - 2028
Table 7: United States NFT Real Estate - Spend Value (US$ Million), 2019 - 2028
Table 8: United States NFT Real Estate - Spend Volume (Thousands), 2019 - 2028
Table 9: United States NFT Real Estate - Average Value Per Transaction (US$), 2019 - 2028
Table 10: United States NFT Sports - Spend Value (US$ Million), 2019 - 2028
Table 11: United States NFT Sports - Spend Volume (Thousands), 2019 - 2028
Table 12: United States NFT Sports - Average Value Per Transaction (US$), 2019 - 2028
Table 13: United States NFT Gaming - Spend Value (US$ Million), 2019 - 2028
Table 14: United States NFT Gaming - Spend Volume (Thousands), 2019 - 2028
Table 15: United States NFT Gaming - Average Value Per Transaction (US$), 2019 - 2028
Table 16: United States NFT Utility - Spend Value (US$ Million), 2019 - 2028
Table 17: United States NFT Utility - Spend Volume (Thousands), 2019 - 2028
Table 18: United States NFT Utility - Average Value Per Transaction (US$), 2019 - 2028
Table 19: United States NFT Fashion and Luxury - Spend Value (US$ Million), 2019 - 2028
Table 20: United States NFT Fashion and Luxury - Spend Volume (Thousands), 2019 - 2028
Table 21: United States NFT Fashion and Luxury - Average Value Per Transaction (US$), 2019 - 2028
Table 22: United States NFT Other Assets - Spend Value (US$ Million), 2019 - 2028
Table 23: United States NFT Other Assets - Spend Volume (Thousands), 2019 - 2028
Table 24: United States NFT Other Assets - Average Value Per Transaction (US$), 2019 - 2028
Table 25: United States NFT Collectibles and Art - Digital Art Spend Value (US$ Million), 2019 - 2028
Table 26: United States NFT Collectibles and Art - Music & Sound Clip Spend Value (US$ Million), 2019 - 2028
Table 27: United States NFT Collectibles and Art - Videos Spend Value (US$ Million), 2019 - 2028
Table 28: United States NFT Collectibles and Art - Memes & GIF Spend Value (US$ Million), 2019 - 2028
Table 29: United States NFT Collectibles and Art - Other Assets Spend Value (US$ Million), 2019 - 2028
Table 30: United States NFT Currency Ethereum - Spend Value (US$ Million), 2019 - 2028
Table 31: United States NFT Currency Solana - Spend Value (US$ Million), 2019 - 2028
Table 32: United States NFT Currency Avalanche - Spend Value (US$ Million), 2019 - 2028
Table 33: United States NFT Currency Polygon - Spend Value (US$ Million), 2019 - 2028
Table 34: United States NFT Currency BSC - Spend Value (US$ Million), 2019 - 2028
Table 35: United States NFT Currency Flow - Spend Value (US$ Million), 2019 - 2028
Table 36: United States NFT Currency WAX - Spend Value (US$ Million), 2019 - 2028
Table 37: United States NFT Currency Ronin - Spend Value (US$ Million), 2019 - 2028
