HORECA beverage market - Forecasts from 2025 to 2030

The HORECA beverage market is expected to increase at a compound yearly growth rate of 3.69% to reach US$389.981 billion in 2030 from US$325.331 billion in 2025.

Some of the major factors propelling the HORECA beverage market include the increase in the number of food outlets and restaurants, as well as the rising demand for junk food and processed foods among millennials. Additionally, increased consumer expenditure on food delivery and the need for timely order fulfillment are also driving global demand.

Furthermore, the expansion of the global HORECA beverage market is being fueled by an increase in the number of cafés, hotels, and restaurants in developing countries, along with the growing popularity of Quick Service Restaurants (QSRs). For instance, in March 2022, Roll-Em-Up Taquitos, the first taquito-focused business in the U.S., announced a new agreement with PepsiCo to expand its product offerings. Under the terms of this multi-year contract, all Roll-Em-Up Taquitos restaurants - both corporate and franchised - will begin providing customers with popular beverages from the PepsiCo portfolio. The deal includes beverages such as Pepsi, Diet Pepsi, Horchata Agua Frescas, Mountain Dew, and Dr. Pepper through its bottling relationships.

Additionally, the growth of the travel and tourism sector is accelerating market expansion. For example, in March 2022, Hudson, a Dufry business and a pioneer in travel experiences with over 1,000 stores in airports, commuting hubs, and tourist sites across North America, revealed that it would begin operating and developing Starbucks cafés in U.S. airports in summer 2022. This new alliance will combine Starbucks' expertise and leadership in the coffee market with Hudson's renowned Traveler's Best Friend service and proven knowledge of running food and beverage facilities within the travel retail sector.

HORECA beverage market drivers:

Increased expansion and development of restaurants and food outlets

The increasing deA major factor behind the growth of the global HORECA beverage market is the expansion and development of restaurants and food outlets. For instance, according to the India Brand Equity Foundation (IBEF), the market size of the hospitality industry in India is projected to be approximately US$ 24.61 billion in 2024 and is anticipated to reach US$ 31.01 billion by 2029. The projected growth is anticipated to be at a compound annual growth rate (CAGR) of 4.73%.

Furthermore, increased partnerships among restaurants and major beverage companies will aid in market expansion during the projected timeframe. For instance, in May 2021, the parent business of nine restaurants, FAT (Fresh. Authentic. Tasty.) Brands Inc. announced an exclusive beverage collaboration with PepsiCo, Inc. FAT Brands is broadening its beverage agreement with PepsiCo to include the Fatburger, Elevation Burger, Buffalo's Cafe, Johnny Rockets, and Buffalo's Express brands, building on the relationship PepsiCo has with Hurricane Grill & Wings, Ponderosa, Yalla Mediterranean, and Bonanza Steakhouses.

Similarly, a rise in distribution agreements is also anticipated to propel the growth of the HORECA beverage market. For example, in March 2021, Natfood, the Italian leader in the Horeca service announced an essential collaboration to share their technological and distribution expertise and to provide customers of bars, cafes, eateries, hotel chains, and caterers with integrated and innovative hot and cold beverage alternatives.

Moreover, the integration of digital payments and marketing technologies to provide contactless services, increase operational efficiency, and adapt to rapid changes in the market place will also propel the market forward during the forecast period. For instance, in December 2021, Restaurant Brands International, which owns Burger King, Tim Hortons, and Popeyes, formed a regional agreement with the Ant Group. The firm would use Ant Group's digital capabilities across RBI's establishments in the Asia-Pacific market as a result of this collaboration. Ant Group will collaborate with RBI's local affiliates to develop a variety of digital technologies, including a SaaS solution for mini-programs and Alipay+, a portfolio of global cross-border digital payments and marketing capabilities.

The HORECA beverage market is segmented into five regions worldwide:

By geography, the HORECA Beverage market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia-Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region such as ASEAN countries.

The Asia-Pacific region is expected to see notable growth in the HORECA beverage market. India and China are the largest growing economies in the world and are likely to witness flourishing sectors of hotels, restaurants, and cafes.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The HORECA beverage market is segmented and analyzed as below:

By Type

• Alcoholic Beverage
• Beer/Malt
• Wine
• Spirits
• Non-Alcoholic Beverage
• Bottled Water
• Carbonated Soft Drinks
• Fruit Juice
• Milk

By End-User

• Hotels
• Restaurants
• Cafe

By Geography

• North America
• South America
• Europe
• Middle East and Africa
• Asia-Pacific