United States Smart Home Products: Mapping the Buyer Journey

Report
95 Pages
June 2022
Region: United States
Parks Associates
ID: 5639023

This flagship consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, buyer journey elements and user experience insights.

Executive Summary

Smart Home Device Owners/User Segments
Primary Control Method of Smart Home Devices Units
Smart Home Product Purchase Channel
Professional Installation in Q4/2021
Information Sources When Shopping
Most Influential Source for Making Purchase Decision
Purchase Intent by Owner/User Segment
Smart Appliance Purchase Intention by Income Segment

Smart Home Adoption

Smart Home Device Ownership
Smart Home Device Owners/User Segments
Average Smart Home Devices Owned
Number of Smart Home Devices
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership
Overall Smart Speaker or Smart Display Ownership
Smart Home Devices Provided by Property Managers and Landlords

Familiarity vs. Value vs. Affordability

Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability

Smart Home Control Trends

Home Control App Usage
Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device
Primary Control Method of Smart Appliance

Smart Home Platform Preferences

Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform
Net Promoter Score: Smart Safety & Security Devices
Net Promoter Score: Energy, Lighting, Water Device
Net Promoter Score: Smart Appliance
Net Promoter Score: Smart Home Devices 2021

Recent Device Purchases

Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Smart Home Device: Purchase Price
Average Price Paid: Select Smart Home Devices

Acquisition, Installation, and (Maybe?) Leaving It Behind

Smart Home Device Acquisition Method
Smart Home Device Acquisition Method - Focus on Purchases
Smart Home Device Acquisition Method - Purchases, Gifts, and Pre-installed
Smart Home Product Purchase Channel
Smart Home Product Purchase Channel by Device
Smart Home Device Purchase: Delivery Method
Smart Home Devices Purchase: First Time vs. Return Purchase
Smart Security & Safety Devices: Installation Methods in Q4
Smart Energy Devices: Installation Methods in Q4
Smart Home Product Disposal When Moved
Smart Appliance Disposal When Moved

Shoppers Doing Their Research

Awareness Channel of Smart Home Devices
Advertisement Location: Smart Video Doorbell
Advertisement Location: Robotic Vacuum Cleaner
Information Sources When Shopping
Most Influential Source for Making Purchase Decision
Reasons for Purchasing Smart Home Device
Reasons for Purchasing Smart Home Devices Immediately

Choosing by Brand, Ecosystem, and Control Preferences

Smart Home Product Purchase Considerations
Brand Purchased: Smart Door Lock
Brand Considered: Smart Door Lock
Brand Purchased: Smart Garage Door Opener
Brand Considered: Smart Garage Door Opener
Brand Purchased: Video Doorbell
Brand Considered: Video Doorbell
Brand Purchased: Networked Camera
Brand Considered: Networked Camera
Brand Purchased: Smart Smoke/CO Detector
Brand Considered: Smart Smoke/CO Detector
Brand Purchased: Smart Light Bulb
Brand Considered: Smart Light Bulb
Brand Purchased: Smart Plug/Power Strip
Brand Considered: Smart Plug/Power Strip
Brand Purchased: Smart Thermostat
Brand Considered: Smart Thermostat
Brand Purchased: Robotic Vacuum Cleaner
Brand Considered: Robotic Vacuum Cleaner
Most Recent Purchase and Ecosystem Integration Considerations

Purchase Intention

Smart Home Device Owners/User Segments
Purchase Intent by Owner/User Segment
Most Recent Purchase and Ecosystem Integration Considerations
Future Purchase and Ecosystem Integration Considerations
Purchase Intention: Smart Safety & Security Devices
Purchase Intention: Smart Energy, Lighting, Water Device
Purchase Intention: Smart Appliance
Smart Appliance Purchase Intention
Smart Appliance Purchase Intention by Income
Smart Home Device Purchase Intention by Adoption Segment
Smart Home Device Purchase Intention by Future Plans and Recent Events
Smart Home Device Purchase Intention by Home Ownership
Smart Home Product Purchase Intention: Active Shoppers
Smart Appliance Purchase Intention: Active Shoppers

Appendix

Table of Contents

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