United States Data Privacy and Security in the Connected Home

The average US broadband household now owns 13 internet-connected devices, and that is expected to reach 20 devices on average by 2025. Securing the home network and the devices attached and ensuring consumers that their personal data is kept private is critical to continued industry growth. This study tracks shifts in consumer current attitudes around data privacy, including desire for privacy controls and preferences for how companies collect and manage their data. It also explores demand for devices and services that secure the home network and connected devices across the smart home.