As the broadband market becomes increasingly commoditized, broadband providers are seeking way to differentiate themselves through new products and services. This research investigates consumer perception and interest in value-added services from service providers including Wi-Fi services, network optimization, and data security and monitoring services.
Table of Contents
Executive Summary
- Industry Insight
- Testing value-added services (VAS)
- Key Findings and Market Impact
Market Overview
- US Broadband Service Adoption & Service ARPU (2010 - 2019)
- Increased Use of Home Services by Broadband Service Provider (Q1/20)
- Self-Reported Download Speed of Home Broadband Service (2015 - 2019)
- Trends in Home Service Subscription (2012 - 2020)
- Service Provider Net Promoter Score (2018 - 2020)
- NPS of Broadband Internet Service by Providers (Q1/20)
- Total Average Number of Connected Devices Per US BB HH
- Home Networking Devices: Purchases and Purchase Intentions (2019 - 2020)
- Impact of COVID-19 on Service Usage (Q1/20)
VAS Adoption & Awareness
- Testing value-added services (VAS)
- Total Number of Broadband VAS (Q3/19)
- Broadband VAS Adoption & Awareness (Q3/19)
- Stand-Alone Internet Adoption by OTT Video Subscription (2017-2019)
- Broadband VAS by Stand-Alone Internet Adoption (Q3/19)
- Average # of VAS by Service Provider (Q3/19)
- Broadband VAS by Service Provider (Q3/19)
- Bundled Smart Home Service Adoption & Awareness by Provider (Q3/19)
VAS & ARPU
- ARPU of Home Bundled Services (2012 - 2019)
- Methods of Receiving Broadband VAS (Q3/19)
- Number of Free & Paid Broadband VAS (Q3/19)
- Average ARPU for Stand-Alone Internet Service by # of VAS (Q3/19)
- Average Number of VAS by Broadband Speed (Q3/19)
- Average ARPU for Stand-Alone Internet Service by Broadband Speed (Q3/19)
Demand for VAS
- Increased Usage of Value-Added Services (Q1/20)
- Increased Usage of Value-Added Services Usage by Broadband Service Providers (Q1/20)
- Perception of Broadband VAS (Q3/19)
- Value of Broadband VAS by Broadband Speed (Q3/19)
- Value of Broadband VAS by Providers (Q3/19)
- Attitudes Toward Broadband VAS (Q3/19)
- Strong Resistance to Services that Increase Costs by # of Paid VAS (Q3/19)
- Attitudes Toward Broadband VAS by Providers (Q3/19)
- Attitudes Toward Broadband VAS by Broadband Speed (Q3/19)
- Total # of VAS not Currently Received from ISP but of High Interest (Q3/19)
- % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Age & Children in Home (Q3/19)
- High Interest in VAS not Currently Received from ISP (Q3/19)
- % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by ISP NPS Rating (Q3/19)
- % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Service Provider (Q3/19)
- High Interest in 1 or More VAS Not Currently Received by Broadband Speed (Q3/19)
- High Interest in 1 or More VAS Not Currently Received by Likelihood of Upgrading to 1Gbps Service (Q3/19)
