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The data center storage market comprises several products such as hard disk drives, solid-state drives, storage networking, and other infrastructure. This infrastructure is critical for effective data center storage. The Latin American data center market has witnessed strong growth over the last five years. Especially after the outbreak of COVID-19, the demand for cloud and colocation services has skyrocketed in the market. In 2021, Brazil continued to dominate the data center storage space, whereas Mexico and Chile were upcoming destinations for storage spending in Latin America. The market is also dominated by expansion by global and local cloud service providers across the region. In addition, the demand is driven by government digitalization initiatives to support the growing consumption of online content by consumers in the region.
KEY HIGHLIGHTS
- The Latin American data center storage market is driven by increasing digitalization, accelerated data center investments, especially by cloud service providers, and the adoption of advanced storage technology, like NVMe and software-defined storage.
- Cloud service providers are the main contributors to Latin America's data center storage market. Expanding cloud presence through establishing multiple cloud regions across countries like Brazil, Mexico, Chile, Colombia, and Argentina will drive high-performance storage adoption in the market.
- In 2021, all-flash and hybrid storage systems contributed to around 65% of the market revenue, whereas traditional HDD-based systems dominated in terms of capacity
- The contribution to the storage spending by enterprises across other countries is mostly restricted to on-premises deployment. The leading countries have witnessed strong growth in data center outsourcing services, especially colocation and managed services.
- Most investments will come from telecommunication service providers across several countries in Latin America, as they continue to invest in improving connectivity and offering IT services to end-users.
- Edge data center deployments and the establishment of cloud regions at the edge by hyperscale operators will significantly boost the market growth.
SEGMENTAL ANALYSIS
- Storage architecture/topology, Network Attached Storage (NAS) systems dominate the market adoption, followed by Storage Area Networking (SAN) and Direct Attached Systems (DAS).
- Adopting technologies such as big data and IoT via digitalization initiatives by local enterprises will boost the procurement of all-flash and hybrid array systems.
- In Latin America, cloud, IT, and telecom segments are expected to witness the fastest growth in terms of data center storage, owing to factors such as the adoption of cloud by enterprises, development of edge data centers due to 5G deployments, and initiatives such as the pay-as-you-go model for cloud storage.
Segmentation by Storage Architecture
- NAS
- SAN
- DAS
Segmentation by System
- Traditional Storage
- All-Flash Storage
- Hybrid Storage
Segmentation by Industry
- BFSI
- Government
- Cloud/IT
- Others
KEY MARKET TRENDS
Increasing Innovation in Data Center Storage
- Innovations in storage media expected to impact the Latin American storage market include adopting DNA and holographic storage.
- Tape storage is also returning to the storage market, with companies such as Quantum (LTO-9, LTO-8, and LTO-7 tape drives) and Hewlett Packard Enterprise (LTO Ultrium) offering tape storage in the market.
ADOPTION OF SOFTWARE-DEFINED STORAGE
- Software-defined storage is expected to increasingly be used in data centers over the next few years, mainly due to over 80% of the data generated is unstructured, which makes it more difficult to store in a traditional storage system.
- Though the use cases of software-defined storage are currently minimal in the Latin American market, the adoption will grow, along with hyper-converged platforms/rack-level architecture being adopted, even in on-premise deployments in Latin America.
GEOGRAPHICAL ANALYSIS
- Brazil contributed around 40% to storage spending in 2021. It is expected that Mexico and Chile will flourish during 2022-2023, following Colombia and Argentina during 2024-2026.
- Around 25% of large enterprises in Brazil have adopted AI and machine learning technologies, contributing to the strong growth of high-performance storage systems in the market.
- In other Latin American countries, currently, there is a meager presence of third-party data center services, which is expected to grow via investments by technological firms and cloud service providers, further contributing to the storage market growth.
VENDOR ANALYSIS
- In Latin America, the data center storage market is very competitive, especially with the advent of ODM infrastructure being procured by hyperscale operators for their storage needs.
- The major procurement of storage infrastructure in Latin America is being carried out by cloud service providers involved in rapid expansions across the region with additional cloud regions. These operators are involved in the procurement of storage systems, ranging from low to high-performance storage solutions.
- Storage infrastructure vendors such as Huawei, Fujitsu, IBM, HPE, NetApp, Pure Storage, and Dell Technologies have a strong presence in the region, either directly or through reseller/distribution partners.
Prominent Vendors
- Dell Technologies
- Fujitsu
- Hewlett Packard Enterprise (HPE)
- Hitachi Vantara
- Huawei
- IBM
- Intel
- Kingston Technology
- Lenovo
- NEC
- NetApp
- Oracle
- Pure Storage
- Samsung Electronics
- Seagate Technology
- Solidigm
- Toshiba
- Western Digital
- Wistron (WIWYNN)
KEY QUESTIONS ANSWERED
1. HOW BIG IS THE LATIN AMERICA DATA CENTER STORAGE MARKET?
2. WHICH COUNTRY ACROSS LATIN AMERICA HOLDS THE LARGEST SHARE IN THE DATA CENTER STORAGE MARKET?
3. WHAT ARE THE GROWTH FACTORS IN THE LATIN AMERICA DATA CENTER STORAGE MARKET?
4. WHO ARE THE PLAYERS IN THE LATIN AMERICA DATA CENTER STORAGE MARKET?
5. WHAT ARE THE LATEST TRENDS IN THE LATIN AMERICA DATA CENTER STORAGE MARKET?
Table of Contents
Companies Mentioned
- Dell Technologies
- Fujitsu
- Hewlett Packard Enterprise (HPE)
- Hitachi Vantara
- Huawei
- IBM
- Intel
- Kingston Technology
- Lenovo
- NEC
- NetApp
- Oracle
- Pure Storage
- Samsung Electronics
- Seagate Technology
- Solidigm
- Toshiba
- Western Digital
- Wistron (WIWYNN)
Methodology
Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.
Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.
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