The probiotic drinks market size was valued at $ 11,047.4 million in 2020, and is estimated to reach $ 23,405.7 million by 2031, registering a CAGR of 6.6% from 2022 to 2031.
Probiotics are bacteria that provide health benefits when consumed. Ingested bacteria that are related to human and animal health benefits are referred to as probiotics. Probiotic drinks are typically dairy-based beverages with a milky texture. They are consumed to aid digestion. Addition of probiotics to whey improves its characteristics and benefits significantly. Inclusion of flavors improves sensory properties of drinks while also increasing its shelf life. These factors drive demand for probiotic drinks in the market.
The probiotic drinks market has witnessed significant growth, owing to increase in number of health-conscious consumers increasingly focusing on intestine health and overall immunity. Furthermore, key players in the market are trying to consolidate their position by introducing high-quality products and establishing partnerships with well-known local nutraceutical brands, which is expected to drive the market growth during the forecast period.
Probiotics are necessary for gut health. Probiotic beverages are a delicious way to keep stomach in good shape. Dairy-based probiotics are available in a variety of forms. Non-dairy supplements are required for lactose intolerance, vegetarianism, and excessive cholesterol. Probiotics have recently 0created from a number of fruits and vegetables. Fruits and vegetables are high in vital nutrients, making them an ideal matrix for making probiotic drinks with maximum health advantages.
Consumers have now become more aware of the product and comprehending its value for gut health. Furthermore, rise in health awareness among customers, particularly among young consumers, have led to global demand for the product. Furthermore, availability of ready-to-drink items for use on-the-go has led to the market expansion.
Probiotic drinks aid in maintenance of a healthy stomach bacterial balance, which has a range of health benefits, including improved digestion, immunological function, and weight loss. These drinks promote bowel movement and nutrient absorption when consumed on a regular basis. Furthermore, these beverages boost mental health as various studies have shown that gut health is linked to mood and mental health. As a result, the substance aids in reduction of depression, anxiety, OCD, and autism. The products may also help to strengthen the immune system by encouraging creation of natural antibodies in the human body.
During the recent outbreak of COVID-19, owing to mandatory closures and restrictions by relevant regulatory agencies, operations in many industries were suspended or operated with a minimum of employees. However, probiotics have multiple intestinal health benefits and promote immunity. As a result, the demand for probiotic drinks has increased during the spread of COVID 19 to maintain healthy immune system. It has a significant positive impact on the industry's revenue growth. In addition, health benefits associated with overall health is also expected to fuel the global revenue growth of the market.
The probiotic drinks market is segmented on the basis of type, flavor, sales channel, and region. On the basis of type, the market is categorized into dairy-based probiotic drinks and plant-based probiotic drinks. By flavor, it is segregated into regular, berry, tropical, and others. Depending on sales channel, it is fragmented into hypermarkets/supermarkets, convenience stores, online retail, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, the UAE, and rest of LAMEA).
The dairy-based probiotic drinks segment held a major share of the global probiotic drinks market in 2020, and this trend is projected to continue during the forecast period. Probiotic drinks are generally made from fermented milk and other dairy products such as yogurt, which makes it significant segment of the global probiotic drinks market.
The top leader that holds significant share in the global probiotic drinks market such as Yakult Honsha Co., Ltd. and Denone SA sales and distributes dairy based probiotic drinks in huge quantity makes it prominent segment in the market. For instance, Yakult Honsha Co., Ltd. sells around 40 million bottles of probiotic drinks per day across the globe.
On the basis of flavor, the regular flavored probiotic drink segment was valued at $ 6,988.8 million in 2020, and is expected to reach $ 14,510.4 million by 2031 at a CAGR of 6.4%. Health-conscious people are significant users of probiotic drinks. These consumers are more focused on quality of products rather than flavor or taste of products. Moreover, probiotic drinks are made by fermented milk or yogurt by further adding live Lactobacillus casei Shirota bacteria in the product. In addition, probiotic drinks are considered as ready-to drink or on the go drinks that are widely available in the form of shots. Owing to these factors regular probiotic products holds highest share in the flavor segment of the global probiotic drinks market.
On the basis of sales channel, the online retail segment was valued at $ 2,618.8 million in 2021, and is expected to reach $ 6,002.8 million by 2031 at a CAGR of 7.4%.
Increase in use of e-commerce portals in developing regions as well as an increase in number of deals or discounts offered by these sites encourage end users, such as home consumers and health institutions, to buy probiotic drinks through these platforms. Furthermore, e-commerce platforms have expanded customer reach, resulting in it becoming a major source of revenue for many businesses. Furthermore, owing to rapid increase of internet-enabled mobile user bases in emerging nations, the e-commerce segment is expected to expand in the future.
Asia-Pacific has been dominating the global probiotic drinks market, and is expected to sustain its dominance during the forecast period. This is mainly attributed to the fact that probiotic drink was first invented in Japan in 1930, and it has gained huge popularity among Asian consumers. Both online and offline demand for probiotic drinks is growing, which has also promoted growth of the regional market. The most promising growth rate in this course is expected to come from Asia-Pacific. The strong growth of the regional market is attributed to rapid development of the health and wellness industry in the region.
Key players operating in the global probiotic drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players profiled in this report include GCMMF (AMUL), Fonterra Co-operative Group Ltd, Yakult Honsha Co., Ltd., Denone SA, Bio-K+, Lifeway Foods, Inc., Chobani, LLC, NextFoods, Inc., PepsiCo Inc, and Harmless Harvest.
Probiotics are bacteria that provide health benefits when consumed. Ingested bacteria that are related to human and animal health benefits are referred to as probiotics. Probiotic drinks are typically dairy-based beverages with a milky texture. They are consumed to aid digestion. Addition of probiotics to whey improves its characteristics and benefits significantly. Inclusion of flavors improves sensory properties of drinks while also increasing its shelf life. These factors drive demand for probiotic drinks in the market.
The probiotic drinks market has witnessed significant growth, owing to increase in number of health-conscious consumers increasingly focusing on intestine health and overall immunity. Furthermore, key players in the market are trying to consolidate their position by introducing high-quality products and establishing partnerships with well-known local nutraceutical brands, which is expected to drive the market growth during the forecast period.
Probiotics are necessary for gut health. Probiotic beverages are a delicious way to keep stomach in good shape. Dairy-based probiotics are available in a variety of forms. Non-dairy supplements are required for lactose intolerance, vegetarianism, and excessive cholesterol. Probiotics have recently 0created from a number of fruits and vegetables. Fruits and vegetables are high in vital nutrients, making them an ideal matrix for making probiotic drinks with maximum health advantages.
Consumers have now become more aware of the product and comprehending its value for gut health. Furthermore, rise in health awareness among customers, particularly among young consumers, have led to global demand for the product. Furthermore, availability of ready-to-drink items for use on-the-go has led to the market expansion.
Probiotic drinks aid in maintenance of a healthy stomach bacterial balance, which has a range of health benefits, including improved digestion, immunological function, and weight loss. These drinks promote bowel movement and nutrient absorption when consumed on a regular basis. Furthermore, these beverages boost mental health as various studies have shown that gut health is linked to mood and mental health. As a result, the substance aids in reduction of depression, anxiety, OCD, and autism. The products may also help to strengthen the immune system by encouraging creation of natural antibodies in the human body.
During the recent outbreak of COVID-19, owing to mandatory closures and restrictions by relevant regulatory agencies, operations in many industries were suspended or operated with a minimum of employees. However, probiotics have multiple intestinal health benefits and promote immunity. As a result, the demand for probiotic drinks has increased during the spread of COVID 19 to maintain healthy immune system. It has a significant positive impact on the industry's revenue growth. In addition, health benefits associated with overall health is also expected to fuel the global revenue growth of the market.
The probiotic drinks market is segmented on the basis of type, flavor, sales channel, and region. On the basis of type, the market is categorized into dairy-based probiotic drinks and plant-based probiotic drinks. By flavor, it is segregated into regular, berry, tropical, and others. Depending on sales channel, it is fragmented into hypermarkets/supermarkets, convenience stores, online retail, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, the UAE, and rest of LAMEA).
The dairy-based probiotic drinks segment held a major share of the global probiotic drinks market in 2020, and this trend is projected to continue during the forecast period. Probiotic drinks are generally made from fermented milk and other dairy products such as yogurt, which makes it significant segment of the global probiotic drinks market.
The top leader that holds significant share in the global probiotic drinks market such as Yakult Honsha Co., Ltd. and Denone SA sales and distributes dairy based probiotic drinks in huge quantity makes it prominent segment in the market. For instance, Yakult Honsha Co., Ltd. sells around 40 million bottles of probiotic drinks per day across the globe.
On the basis of flavor, the regular flavored probiotic drink segment was valued at $ 6,988.8 million in 2020, and is expected to reach $ 14,510.4 million by 2031 at a CAGR of 6.4%. Health-conscious people are significant users of probiotic drinks. These consumers are more focused on quality of products rather than flavor or taste of products. Moreover, probiotic drinks are made by fermented milk or yogurt by further adding live Lactobacillus casei Shirota bacteria in the product. In addition, probiotic drinks are considered as ready-to drink or on the go drinks that are widely available in the form of shots. Owing to these factors regular probiotic products holds highest share in the flavor segment of the global probiotic drinks market.
On the basis of sales channel, the online retail segment was valued at $ 2,618.8 million in 2021, and is expected to reach $ 6,002.8 million by 2031 at a CAGR of 7.4%.
Increase in use of e-commerce portals in developing regions as well as an increase in number of deals or discounts offered by these sites encourage end users, such as home consumers and health institutions, to buy probiotic drinks through these platforms. Furthermore, e-commerce platforms have expanded customer reach, resulting in it becoming a major source of revenue for many businesses. Furthermore, owing to rapid increase of internet-enabled mobile user bases in emerging nations, the e-commerce segment is expected to expand in the future.
Asia-Pacific has been dominating the global probiotic drinks market, and is expected to sustain its dominance during the forecast period. This is mainly attributed to the fact that probiotic drink was first invented in Japan in 1930, and it has gained huge popularity among Asian consumers. Both online and offline demand for probiotic drinks is growing, which has also promoted growth of the regional market. The most promising growth rate in this course is expected to come from Asia-Pacific. The strong growth of the regional market is attributed to rapid development of the health and wellness industry in the region.
Key players operating in the global probiotic drinks market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players profiled in this report include GCMMF (AMUL), Fonterra Co-operative Group Ltd, Yakult Honsha Co., Ltd., Denone SA, Bio-K+, Lifeway Foods, Inc., Chobani, LLC, NextFoods, Inc., PepsiCo Inc, and Harmless Harvest.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the probiotic drinks market analysis from 2020 to 2031 to identify the prevailing probiotic drinks market opportunities.
- The market research is offered along with information related to key probiotic drinks market trends, drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the probiotic drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global probiotic drinks market demand trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Dairy-Based
- Plant-Based
By Flavor
- Regular
- Berry
- Tropical
- Others
By Sales Channel
- Hypermarkets And Supermarkets
- Convenience Stores
- Online Retail
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- South Korea
- India
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- United Arab Emirates
- Rest of LAMEA
Key Market Players
- Chobani, LLC
- Denone SA
- GCMMF (AMUL)
- Harmless Harvest
- NextFoods, Inc.
- PepsiCo Inc
- Yakult Honsha Co., Ltd.
- Lifeway Foods, Inc.
- Fonterra Co-operative Group Ltd
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: PROBIOTIC DRINKS MARKET, BY TYPE
CHAPTER 5: PROBIOTIC DRINKS MARKET, BY FLAVOR
CHAPTER 6: PROBIOTIC DRINKS MARKET, BY SALES CHANNEL
CHAPTER 7: PROBIOTIC DRINKS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Probiotic Drinks Market,' the probiotic drinks market was valued at $11,047.40 million in 2020, and is estimated to reach $23.4 Billion by 2031, growing at a CAGR of 6.6% from 2022 to 2031.Beverages play an essential role in dietary consumption, and their significance in health has recently received a lot of attention. Beverages are designed to fulfill needs of consumers, in terms of size, shape, storage, and the ability to include desired nutrients and bioactive ingredients. Functionalized beverages, in particular, have recently gained a lot of attention, owing to their possible health benefits, such as lowering cholesterol, lowering sugar, having a high fiber content, boosting the immune system, and aiding digestion. Their low cost and multiple medical benefits have sparked a lot of curiosity regarding probiotic dairy and non-dairy drinks among various beverages available on the market. Consumers are increasingly turning to non-dairy beverages such as grain, fruit, and vegetable juices to supplement their diets with probiotics due to lactose intolerance and allergies to milk proteins, while manufacturers are increasingly turning to food matrices-based beverages comprising probiotic cultures.
A functional beverage containing certain bacteria that are advantageous to human health is referred to as a probiotic drink. They are made by combining water, sugar, herbal, or fruit extracts with a probiotic bacteria and yeast culture and then bio-fermenting it. Probiotics multiply by absorbing sugar and then stop when they reach their peak of multiplication. These microbes help to improve overall gut health by preserving the natural balance of organisms in the intestines and by boosting immunity. Apart from that, regular use of probiotic drinks aids in optimal nutrition absorption as well as prevention and treatment of GI disorders such as diarrhea, constipation, and irritable bowel syndrome (IBS).
Probiotic drinks market trends are mainly influenced by ongoing trends in the food and beverage and nutraceutical industry. Health advantages of probiotic drinks have been essential in boosting market expansion during the COVID-19 pandemic. A paradigm changes toward preventative health management methods propels the probiotic drinks market, which is fueled by rising healthcare expenses and rise in burden of diseases such as COVID-19. Probiotic drinks are a type of functional beverages that can help to improve gut health by balancing the intestine, thereby raising immunity.
Eating and drinking habits of people have changed as a result of the ongoing COVID-19 outbreak. People have become more aware of the food they consume on a daily basis. Furthermore, there is a growing desire for pure and natural ingredients in probiotic beverages, prompting market leaders to expand their product portfolios to include a wide selection of real fruit-based probiotic drinks.
Rise in prevalence of various diseases due to indigestion and awareness of their associated risks help raise awareness regarding healthy bacterial and gut health. Furthermore, increase in prevalence of indigestion and gut diseases among young people is expected to drive demand for probiotic drinks. According to the research studies and Food Navigators, New information about intimate link between immunity and digestive health has emerged in recent years. Small and large intestines are currently thought to house 70% of the internal defense system. That has created huge opportunities for key players in the global probiotic drinks industry.
Probiotic drinks market segmentation consists of type, flavor, channel, and region. On the basis of type, the market is categorized into dairy-based probiotic drinks and plant-based probiotic drinks. By flavor, it is segregated into regular, berry, tropical, and others. Depending on sales channel, it is fragmented into hypermarkets/supermarkets, convenience stores, online retail, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, the UAE, and rest of LAMEA).
On the basis of type, the plant-based probiotic drinks segment was valued at $3,715.7 million in 2020, and is expected to reach 8,115.3 million by 2031 at a CAGR of 6.9% from 2022 to 2030 based on probiotic drinks market forecast. This is majorly attributed to rise in demand for plant-based food products. Growth in consumption of plant-based probiotic drinks among vegan and lactose intolerant population is expected to favor growth of the plant-based probiotic drinks segment during the forecast period.
By flavor, the berry flavored probiotic drinks market is expected to grow at a CAGR of 7.6% during the forecast period. Demand for new flavors and taste is increasing from consumers and people are seeking more than traditional taste and flavor in foods & beverages products. Probiotic drinks market demand is also driven by the fact that flavored probiotic drinks are made from plant-based ingredients, specifically fermented fruits and berries. As manufacturers continue to innovate with new flavors and tastes, huge probiotic drinks market opportunities are expected over the forecast period.
The hypermarkets/supermarkets segment was valued at $4,093.4 million in 2020, and is predicted to grow at a CAGR of 6.7% to reach 8,768.0 million by 2031. Hypermarkets/supermarkets are the traditional sales channels for consumer goods and packaged food and beverage products. Probiotic beverages are widely available in shot bottles and come in cartons of five, twelve, or fifteen bottles. Thus, probiotics are purchased at supermarket/hypermarket chains such as Walmart, Costco, Kroger, and Schwarz Gruppe, which provide discounts and offers on purchase of such goods, making it one of the most important sales channels in the global probiotic beverages market.
Region wise, Europe has accounted for a considerable share in the global probiotic drinks market, and is expected to sustain its share during the forecast period. Excessive inclination toward digestive health, and popularity of dairy products among European consumers drive growth of the market. Moreover, rise in number of health-conscious consumers across Europe is a key factor anticipated to propel the probiotic drinks market growth.
In this local marketplace, the Europe market is anticipated to grow at a significant rate, accompanied through the marketplace in the UK, France, Spain, and Russia, owing to willingness of people in Europe to spend on premium and healthy food and beverage products.
Players operating in the probiotic drinks market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players profiled in this report include GCMMF (AMUL), Fonterra Co-operative Group Ltd, Yakult Honsha Co., Ltd., Denone SA, Bio-K+, Lifeway Foods, Inc., Chobani, LLC, NextFoods, Inc., PepsiCo Inc, and Harmless Harvest.
Key findings of the Study
- The probiotic drinks market size was valued at $11,047.4 million in 2020, and is estimated to reach $23,405.7 million by 2031, registering a CAGR of 6.6% from 2022 to 2031.
- By type, the plant-based probiotic drinks segment is estimated to witness the fastest growth, registering a CAGR of 6.9% during the forecast period of global probiotic drinks industry.
- In 2020, depending on sales channel, the online retail segment was valued at $2,618.8 million, accounting for 23.7% of the global probiotic drinks market share.
- Based on probiotic drinks market analysis, In 2020, the U.S. was the most prominent market in North America, and is projected to reach 4,495.3 million by 2031, growing at a CAGR of 6.0% during the forecast period.
Companies Mentioned
- Chobani, LLC
- Denone SA
- GCMMF (AMUL)
- Harmless Harvest
- NextFoods, Inc.
- PepsiCo Inc
- Yakult Honsha Co., Ltd.
- Lifeway Foods, Inc.
- Fonterra Co-operative Group Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 270 |
| Published | March 2022 |
| Forecast Period | 2020 - 2031 |
| Estimated Market Value ( USD | $ 11047.4 million |
| Forecasted Market Value ( USD | $ 23405.7 million |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
