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Oman Small Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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    Report

  • 120 Pages
  • August 2022
  • Region: Oman
  • Mordor Intelligence
  • ID: 5640871
Small appliances are semi-portable or portable machines that are used to do a specific household duty on platforms such as counter-tops and tabletops. Some small appliances, such as an oven, can be used in the same way as major appliances and perform similar jobs. Both business and domestic versions of small appliances are available.

The COVID-19 had an influence on the market because of the lockdown, which resulted in a halt in logistics and production at the plants, as well as their assembling. A shift in demand from residentials to persons who were through the Work from Home (WFH)culture and thus wanted compact home gadgets that made their living and working environment go together easily.

Due to the expansion of the e-commerce industry, the Oman small home appliances market witnessed more demand as online platforms offered several benefits such as free home delivery, discounts, product varieties, and easy exchange, which is a major factor that makes online purchases highly attractive.

Key Market Trends


Rise in Demand of Vacuum Cleaners


Vacuum cleaners are used in both residential and commercial spaces. The urge for cleanliness, technological advancements, and continuous innovations is driving the market for vacuum cleaners in the households for oman. Emerging online distribution channels and an increase in the use of the internet are some of the factors attributed to the growth of vacuum cleaners in the market. Cylinder vacuum cleaners are becoming more popular in Oman. Smart devices and technological development are expected to support the growth of the market in the projected period.



Penetration Rate of Oman Small Home Appliances


Rising disposable income, availability of smart and energy-efficient appliance units, and widening base of nuclear families are leading to an upsurge in penetration of Oman small household appliances.Nevertheless, market players are trying to come up with new models that have a minimum impact on the environment. Abandoning the use of old appliances and regular servicing are likely to reduce harmful emissions, thereby curtailing environmental pollution.



Competitive Landscape


The market for Oman small home appliances is competitive with global players. The major players are adopting a variety of strategies, such as regional expansions and product portfolio expansion, to enhance their position on the market. Some of the key players operating in the Oman small home appliances market are Bosch, Kenwood, Clikon, Tefal, Moulinex, Power, Philips and Pigeon.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


This product will be delivered within 2 business days.

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Advancements in the Industry
4.7 Impact of COVID 19 on the Market
5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Food Processors
5.1.3 Coffee Machines
5.1.4 Irons
5.1.5 Toasters
5.1.6 Hair Dryers
5.1.7 Grills & Roasters
5.1.8 Other Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Specialist Retailers
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Kenwood
6.2.2 Clikon
6.2.3 Tefal
6.2.4 Philips
6.2.5 Pigeon
6.2.6 Moulinex
6.2.7 Hoover
6.2.8 Power
6.2.9 Beko
6.2.10 Sure*
7 MARKET OPPORTUNITIES AND FUTURE TRENDS8 DISCLAIMER AND ABOUT US

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Kenwood
  • Clikon
  • Tefal
  • Philips
  • Pigeon
  • Moulinex
  • Hoover
  • Power
  • Beko
  • Sure*

Methodology

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