Growth Strategies Hinge on Developing Omni-channel Value Line Labels, Workshop Concepts, and Subscription-based Maintenance Services to Support Customers beyond Warranty Period
In this report, the publisher profiles, analyzes, and benchmarks conventional and electric OEMs by their OES channel service and maintenance offerings. The geographic scope is global. The base year is 2021; global sales reflect 2019, 2020, and 2021.
The study benchmarks the OEMs and their OES services in the following segments:
Maintenance offerings; digital retail and omnichannel strategies; value line offerings; loyalty programs and subscription services; warranty programs; financial contracts and credit services; commercial account services and used car programs; and connected, autonomous, shared, and electric (CASE)
Each criterion is ranked on a 5-point scale.
The benchmarked OEMs are Ford, GM, Tesla, VW, Renault, Stellantis, Mercedes-Benz, BMW, Changan, Geely, BYD, Tata, Hyundai, Mahindra & Mahindra, Toyota, Honda, Nissan, Suzuki, Rivian, Fisker, and NIO.
Key Issues Addressed
- What are the main maintenance services that OEMs offer in their OES channel?
- How are the services different from their industry peers?
- What are the primary value line offerings, service concepts, and aftermarket programs?
- How does each OEM compare to others across various functions in the aftersales service channel?
- What are the top cross-industry and technology partnerships shaping the future of the aftersales segment?
- What are OEMs’ service offerings for the growing CASE segment?
Table of Contents
1. Strategic Imperatives- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on Original Equipment Manufacturers’ (OEMs) Customer Service Channels and Service Touch Points
- Growth Opportunities Fuel the Growth Pipeline Engine™
- Scope of Analysis
- Key Questions This Study Will Answer
- Benchmarking Criteria
- Key Competitors - OEMs’ Customer Service Channel and Service Touch Points Industry
- Distribution Channel - OEM-OES Channel Framework
- Growth Drivers
- Growth Restraints
- Findings
- Overview - Notable OEMs’ OES Value Chain Initiatives & Channel Enablers
- Regional Trends in the OES Channel
- Impact of the Russo-Ukrainian War on the Global OES Channel
- Emerging Business Models in the OES Channel
- Technology Partnerships in the OES Channel
- Top OE Value Line Labels and Workshop Concepts
- OEMs’ Top Concerns in the Service and Maintenance Channel
- Summary - Hierarchical Snapshot of OEMs Based on OES Services
- Highlight - Service Segment Leaders and Standout OES Maintenance Offerings
- 2021 Global Aftersales Revenue Snapshot of Select* OEMs
- Benchmarking - Maintenance Offerings
- Benchmarking - Digital Retail and Omni-channel Strategy
- Benchmarking - Value Line Offerings
- Benchmarking - Loyalty Programs and Subscription Services
- Benchmarking - Warranty Programs
- Benchmarking - Financial Contracts and Credit Services
- Benchmarking - Commercial Account Services and Used Car Programs
- Benchmarking - CASE
- Ford Motor Company - Company Overview
- Ford’s OES Channel Offerings
- Summary of Ford’s OES Channel Services
- GM - Company Overview
- GM’s OES Channel Offerings
- Summary of GM’s OES Channel Services
- Tesla, Inc. - Company Overview
- Tesla’s OES Channel Offerings
- Summary of Tesla’s OES Channel Services
- VW - Company Overview
- VW’s OES Channel Offerings
- Summary of VW’s OES Channel Services
- Groupe Renault - Company Overview
- Renault's OES Channel Offerings
- Summary of Renault’s OES Channel Services
- Stellantis N.V.’s - Company Overview
- Stellantis’s OES Channel Offerings
- Summary of Stellantis’s OES Channel Services
- Mercedes-Benz (Daimler Group PV) - Company Overview
- Mercedes-Benz’s OES Channel Offerings
- Summary of Mercedes-Benz’s OES Channel Services
- BMW - Company Overview
- BMW’s OES Channel Offerings
- Summary of BMW’s OES Channel Services
- Changan - Company Overview
- Changan’s OES Channel Offerings
- Summary of Changan’s OES Channel Services
- Geely - Company Overview
- Geely’s OES Channel Offerings
- Summary of Geely’s OES Channel Services
- BYD - Company Overview
- BYD’s OES Channel Offerings
- Summary of BYD’s OES Channel Services
- Tata Motors Limited - Company Overview
- Tata Motors’s OES Channel Offerings
- Summary of Tata Motors’s OES Channel Services
- Hyundai Motor Company - Company Overview
- Hyundai’s OES Channel Offerings
- Summary of Hyundai’s OES Channel Services
- M&M - Company Overview
- M&M’s OES Channel Offerings
- Summary of M&M’s OES Channel Services
- Toyota Motor Corporation - Company Overview
- Toyota’s OES Channel Offerings
- Summary of Toyota’s OES Channel Services
- Honda Motor Company, Ltd. - Company Overview
- Honda’s OES Channel Offerings
- Summary of Honda’s OES Channel Services
- Nissan Motor Co., Ltd. - Company Overview
- Nissan’s OES Channel Offerings
- Summary of Nissan’s OES Channel Services
- Suzuki Motor Corporation - Company Overview
- Suzuki’s OES Channel Offerings
- Summary of Suzuki’s OES Channel Services
- Rivian Automotive, Inc. - Company Overview
- Rivian’s OES Channel Offerings
- Summary of Rivian’s OES Channel Services
- Fisker - Company Overview
- Fisker’s OES Channel Offerings
- Summary of Fisker’s OES Channel Services
- NIO Inc. - Company Overview
- NIO’s OES Channel Offerings
- Summary of NIO’s OES Channel Services
- Growth Opportunity 1 - Develop Omni-channel Value Line Labels and Workshop Concepts
- Growth Opportunity 2 - Launch Parts, Accessories, and Services eRetail
- Growth Opportunity 3 - New Business Models in Financing Maintenance and Repair
- Benchmarking Snapshot - Key OEMs’ Service Channels & Customer Touch Points
- Your Next Steps
- List of Exhibits
- Legal Disclaimer
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Rivian Automotive, Inc.
- Tesla, Inc.
- Fisker Inc.
- Nissan Motor Co., Ltd.
- Toyota Motor Corporation
- Suzuki Motor Corporation
- Groupe Renault
- Volkswagen Group
- Chang'an Automobile (Group) Co., Ltd.
- NIO Inc.
- Mercedes-Benz
- Hyundai Motor Company
- General Motors Company (GM)
- Honda Motor Company, Ltd.
- Zhejiang Geely Holding Group Co., Ltd (ZGH)
- Stellantis N.V.
- Ford Motor Company
- Tata Motors Limited
- Mahindra & Mahindra Limited (M&M)
- Bayerische Motoren Werke AG (BMW)
- BYD Auto Co., Ltd.
