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UK & Germany Diet and Nutrition Apps Market Size, Share & Trends Analysis Report by Type (Weight Loss/Gain Tracking Apps, Calorie Counting Apps), Device, Platform, Service with Growth Forecasts, 2025-2030

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    Report

  • 150 Pages
  • February 2025
  • Region: Germany, United Kingdom
  • Grand View Research
  • ID: 5644954
The UK & Germany Diet and Nutrition Apps Market was valued at USD 35.1 million in 2024, and is projected to reach USD 97.9 million by 2030, rising at a CAGR of 18.70%. Increase in the number of sports & fitness enthusiasts, and rise in spending by people on health & fitness are some of the factors driving the market growth.

Moreover, a shift in the target consumer base from core fitness users to lifestyle users in the market represents growth opportunities for developers of diet and nutrition apps. This is expected to boost the market growth in the coming years. The penetration of smartphones is significantly rising. The increasing adoption of smartphones by consumers is driving the growth of various diet and nutrition apps at regional as well as country levels.

Favorable government policies & initiatives about the development of healthcare and fitness-related apps are positively impacting the market. For instance, in July 2021, the U.K. government announced the launch of an app for combating obesity. It is a surveillance app and will help in scrutinizing the daily routine of locals for curbing the prevalence of obesity.

Moreover, regional governments are increasing their focus on mHealth platforms to enhance accessibility & affordability of fitness/health apps and improve health outcomes. Digitalization also reduces costs associated with fitness, as it reduces the number of subscriptions to gyms and fitness studios, thereby supporting the growth of the diet and nutrition apps market.

In 2021, the calorie counting apps segment held the largest revenue share of 55.1%. High consumer awareness regarding health and well-being is one of the key factors supporting the larger share of the segment. In addition, the presence of a large obese population is providing significant opportunities for the growth of these apps. Moreover, growing awareness about the benefits among target consumers is projected to improve the adoption of these apps over the forecast period.

Based on the platform, Android dominated the market with a share of 46.0% in 2021. Rising consumer adoption of Android-based devices and the growing popularity of this platform in the U.K., as well as Germany, are the key factors supporting the market growth. In addition, the iOS platform is anticipated to grow at the fastest CAGR during the forecast period owing to user-friendly and technologically advanced products with iOS compatibility.

However, factors such as the high cost of premium memberships, lack of reimbursement for diet and nutrition apps, and data privacy are expected to hamper the market growth in the forecast period.

UK & Germany Diet And Nutrition Apps Market Report Highlights

  • In 2021, the calorie counting segment held the largest revenue share of 49.7%. This can be attributed to the large proportion of companies focusing on introducing innovative technologies to monitor calorie intake that will help maintain a healthy lifestyle
  • The android segment held the largest revenue share of 46.4% in 2024. An increase in the adoption of android by consumers is a major factor contributing to segment growth
  • The smartphones segment held the largest revenue share of 66.5% in 2024. This can be attributed to the high usage of smartphones and app compatibility
  • Based on service, the paid (In App Purchase) segment led the market with the largest revenue share of 51.6% in 2024.

This report addresses:

  • Market intelligence to enable effective decision-making.
  • Market estimates and forecasts from 2018 to 2030.
  • Growth opportunities and trend analyses.
  • Segment and regional revenue forecasts for market assessment.
  • Competition strategy and market share analysis.
  • Product innovation listings for you to stay ahead of the curve.
  • COVID-19's impact and how to sustain in this fast-evolving market.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Segment scope
1.1.2. Regional scope
1.1.3. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
1.6.1. Commodity flow analysis (Model 1)
1.6.1.1. Approach 1: Commodity flow approach
1.7. Research Assumptions
1.8. List of Secondary Sources
1.9. List of Primary Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Type outlook
2.2.2. Platform outlook
2.2.3. Device outlook
2.2.4. End Use outlook
2.2.5. Regional outlook
2.3. Competitive Insights
Chapter 3. UK And Germany Diet And Nutrition Apps Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.2. Market restraint analysis
3.3. UK And Germany Diet And Nutrition Apps: Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.2. PESTLE Analysis
3.4. Key Evaluation Metrics for Diet and Nutrition Apps Market
3.4.1. Metrics for the key companies in the market (Retention Rate, Churn Rate, and Conversion Rate)
3.4.2. Metrics for the key companies in the market (Active Users and Premium Active Users)
3.5. Consumer Behavior Analysis
3.5.1. Demographic Analysis
3.5.2. Consumer Trends & Preferences
3.5.3. Observations & Recommendations
3.6. Parameters Considered in Designing Nutrition Apps
3.7. Futuristic Trends in Diet and Nutrition Apps Industry
3.8. Adoption Rates of Diet and Nutrition Apps
Chapter 4. UK And Germany Diet And Nutrition Apps Market Segment Analysis, by Type, 2018-2030 (USD Million)
4.1. Definition and Scope
4.2. Type Market Share Analysis, 2024 & 2030
4.3. Segment Dashboard
4.4. UK And Germany Diet And Nutrition Apps Market, by Type, 2018 to 2030
4.5. Weight Loss/Gain Tracking Apps
4.5.1. Weight Loss/Gain Tracking Apps Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.6. Calorie Counting Apps
4.6.1. Calorie Counting Apps Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.7. Meal Planning Apps
4.7.1. Meal Planning Apps Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.8. Others
4.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. UK And Germany Diet And Nutrition Apps Market Segment Analysis, by Platform, 2018-2030 (USD Million)
5.1. Definition and Scope
5.2. Platform Market Share Analysis, 2024 & 2030
5.3. Segment Dashboard
5.4. UK And Germany Diet And Nutrition Apps Market, by Platform, 2018 to 2030
5.5. Android
5.5.1. Android Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.6. iOS
5.6.1. iOS Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.7. Others
5.7.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 6. UK And Germany Diet And Nutrition Apps Market Segment Analysis, by Device, 2018-2030 (USD Million)
6.1. Definition and Scope
6.2. Device Market Share Analysis, 2024 & 2030
6.3. Segment Dashboard
6.4. UK And Germany Diet And Nutrition Apps Market, by Device, 2018 to 2030
6.5. Smartphone
6.5.1. Smartphone Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.6. Tablet
6.6.1. Tablet Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.7. Wearable Devices
6.7.1. Wearable Devices Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 7. UK And Germany Diet And Nutrition Apps Market Segment Analysis, by Service, 2018-2030 (USD Million)
7.1. Definition and Scope
7.2. Service Market Share Analysis, 2024 & 2030
7.3. Segment Dashboard
7.4. UK And Germany Diet And Nutrition Apps Market, by Service, 2018 to 2030
7.5. Paid (In App Purchase)
7.5.1. Paid (In App Purchase) Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
7.6. Free
7.6.1. Free Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Company Profiles
8.3.1. MyNetDiary Inc.
8.3.1.1. Company overview
8.3.1.2. Financial performance
8.3.1.3. Platform benchmarking
8.3.1.4. Strategic initiatives
8.3.2. fatsecret
8.3.2.1. Company overview
8.3.2.2. Financial performance
8.3.2.3. Platform benchmarking
8.3.2.4. Strategic initiatives
8.3.3. Adidas
8.3.3.1. Company overview
8.3.3.2. Financial performance
8.3.3.3. Platform benchmarking
8.3.3.4. Strategic initiatives
8.3.4. FitNow, Inc.
8.3.4.1. Company overview
8.3.4.2. Financial performance
8.3.4.3. Platform benchmarking
8.3.4.4. Strategic initiatives
8.3.5. Eat This Much Inc.
8.3.5.1. Company overview
8.3.5.2. Financial performance
8.3.5.3. Platform benchmarking
8.3.5.4. Strategic initiatives
8.3.6. Under Armour, Inc.
8.3.6.1. Company overview
8.3.6.2. Financial performance
8.3.6.3. Platform benchmarking
8.3.6.4. Strategic initiatives
8.3.7. MyFitnessPal, Inc.
8.3.7.1. Company overview
8.3.7.2. Financial performance
8.3.7.3. Platform benchmarking
8.3.7.4. Strategic initiatives
8.3.8. Noom, Inc.
8.3.8.1. Company overview
8.3.8.2. Financial performance
8.3.8.3. Platform benchmarking
8.3.8.4. Strategic initiatives
8.3.9. Lifesum AB
8.3.9.1. Company overview
8.3.9.2. Financial performance
8.3.9.3. Platform benchmarking
8.3.9.4. Strategic initiatives
8.3.10. Fitbit, Inc. (Google)
8.3.10.1. Company overview
8.3.10.2. Financial performance
8.3.10.3. Platform benchmarking
8.3.10.4. Strategic initiatives
List of Tables
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 UK And Germany Diet And Nutrition Apps Market, by Type, 2018-2030 (USD Million)
Table 4 UK And Germany Diet And Nutrition Apps Market, by Platform, 2018-2030 (USD Million)
Table 5 UK And Germany Diet And Nutrition Apps Market, by Device, 2018-2030 (USD Million)
Table 6 UK And Germany Diet And Nutrition Apps Market, by Service, 2018-2030 (USD Million)
Table 7 UK Diet And Nutrition Apps Market, by Type, 2018-2030 (USD Million)
Table 8 UK Diet And Nutrition Apps Market, by Platform, 2018-2030 (USD Million)
Table 9 UK Diet And Nutrition Apps Market, by Device, 2018-2030 (USD Million)
Table 10 UK Diet And Nutrition Apps Market, by Service, 2018-2030 (USD Million)
Table 11 Germany Diet And Nutrition Apps Market, by Type, 2018-2030 (USD Million)
Table 12 Germany Diet And Nutrition Apps Market, by Platform, 2018-2030 (USD Million)
Table 13 Germany Diet And Nutrition Apps Market, by Device, 2018-2030 (USD Million)
Table 14 Germany Diet And Nutrition Apps Market, by Service, 2018-2030 (USD Million)
List of Figures
Figure 1 Market research process
Figure 2 Data triangulation techniques
Figure 3 Primary research pattern
Figure 4 Market research approaches
Figure 5 Value-chain-based sizing & forecasting
Figure 6 QFD modeling for market share assessment
Figure 7 Market formulation & validation
Figure 8 UK And Germany Diet And Nutrition Apps market: outlook
Figure 9 UK And Germany Diet And Nutrition Apps competitive insights
Figure 10 Ancillary market outlook
Figure 11 UK And Germany Diet And Nutrition Apps market driver impact
Figure 12 UK And Germany Diet And Nutrition Apps market restraint impact
Figure 13 Porter’s Analysis
Figure 14 PESTLE Analysis
Figure 15 UK And Germany Diet And Nutrition Apps market: Type movement analysis
Figure 16 UK And Germany Diet And Nutrition Apps market: Type outlook and key takeaways
Figure 17 Weight Loss/Gain Tracking Apps market estimates and forecast, 2018-2030
Figure 18 Calorie Counting Apps market estimates and forecast, 2018-2030
Figure 19 Meal Planning Apps market estimates and forecast, 2018-2030
Figure 20 Others market estimates and forecast, 2018-2030
Figure 21 UK And Germany Diet And Nutrition Apps market: Platform movement analysis
Figure 22 UK And Germany Diet And Nutrition Apps market: Platform outlook and key takeaways
Figure 23 Android market estimates and forecast, 2018-2030
Figure 24 iOS market estimates and forecast, 2018-2030
Figure 25 Others market estimates and forecast, 2018-2030
Figure 26 UK And Germany Diet And Nutrition Apps market: Platform movement analysis
Figure 27 UK And Germany Diet And Nutrition Apps market: Platform outlook and key takeaways
Figure 28 Smartphone market estimates and forecast, 2018-2030
Figure 29 Tablet market estimates and forecast, 2018-2030
Figure 30 Wearable Devices market estimates and forecast, 2018-2030
Figure 31 UK And Germany Diet And Nutrition Apps market: Service movement analysis
Figure 32 UK And Germany Diet And Nutrition Apps market: Service outlook and key takeaways
Figure 33 Paid (In App Purchase) market estimates and forecast, 2018-2030
Figure 34 Free market estimates and forecast, 2018-2030
Figure 35 UK And Germany Diet And Nutrition Apps market estimates and forecasts, 2018-2030 (USD Million)
Figure 36 Key country dynamics
Figure 37 UK Diet And Nutrition Apps market estimates and forecasts, 2018-2030 (USD Million)
Figure 38 Key country dynamics
Figure 39 Germany Diet And Nutrition Apps market estimates and forecasts, 2018-2030 (USD Million)
Figure 40 Key company categorization
Figure 41 Heat map analysis 2024

Companies Mentioned

The major companies profiled in this UK & Germany Diet and Nutrition Apps market report include:
  • MyNetDiary Inc.
  • fatsecret
  • Adidas
  • FitNow, Inc.
  • Eat This Much Inc.
  • Under Armour, Inc.
  • Azumio, Inc.
  • Lifesum AB
  • Fitbit, Inc. (Google)
  • MyFitnessPal, Inc.
  • Noom, Inc.

Methodology

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Table Information