Japan Cards and Payments - Opportunities and Risks to 2025

The publisher's ‘Japan Cards and Payments: Opportunities and Risks to 2025' report provides detailed analysis of market trends in the Japanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers and cheques during the review-period (2017-21e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2021e-25f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Japanese cards and payments industry, including:

• Current and forecast values for each market in the Japanese cards and payments industry, including debit and credit cards.
• Detailed insights into payment instruments including cash, cards, credit transfer and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Japanese cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Japanese cards and payments industry.

Scope

• The growing adoption of contactless card payments for transport services will support card payment market growth. Visa partnered with Nagaragawa Railway and Sumitomo Mitsui Card to introduce Stera transit:a public transport payment solution on the routes operated by Nagaragawa Railway:from June 1, 2022, enabling commuters to make transit payments using contactless Visa cards. Previously, Visa enabled contactless payments on Alpico Kotsu's express buses in December 2021, while JCB enabled contactless card payments on Shiga Kogen Line and Madarao Kogen Line buses during the same month.
• Amid COVID-19, retailers are implementing new technologies to provide a safer shopping experience at stores. In March 2022, 7-Eleven stores in Japan started trialing new holographic POS systems developed by Toshiba. The holographic display enables customers to interact with images projected by the virtual touchscreen in mid-air. Customers scan their products, select the payment method, and confirm the transaction on the virtual screen without touching the self-checkout kiosk directly. Customers can make payments using payment cards or by scanning a QR code using supported mobile wallet solutions.
• Buy now pay later services are gradually gaining prominence in Japan. Payment solutions providers such as Paidy, Pace, and Splitit offer buy now pay later facilities. To further drive its usage, Paidy launched the Paidy Link feature in April 2021. The feature enables Paidy users to link their Paidy account with digital wallet solutions such as PayPal and make purchases in installments. In September 2021, PayPal acquired Paidy for $2.7 billion to expand its business in Japan. However, Paidy continues to operate as a separate brand. The increasing demand for BNPL among consumers is driving more players to enter the market. In November 2021, payment services provider Smartpay launched its BNPL offering.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Japanese cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Japanese cards and payments industry.
• Assess the competitive dynamics in the Japanese cards and payments industry.
• Gain insights into marketing strategies used for various card types in Japan.
• Gain insights into key regulations governing the Japanese cards and payments industry.