The Global Cocktail Mixers Market size is expected to reach $18.9 billion by 2031, rising at a market growth of 7.8% CAGR during the forecast period.
The growth of the food and beverage industry, particularly in the on-trade sector (bars, restaurants, and hotels), has contributed to the demand for cocktail mixers. Thus, the Europe segment acquired $3,803.2 million revenue in 2023. This suggests a strong demand for cocktail mixers in these countries as consumers look for ways to enhance their drinking experience.
Product innovation and variety in the market are global trends, with companies around the world striving to meet consumers' evolving preferences. One example of this trend can be seen in the growing popularity of unique and exotic flavors in Asia. This variety attracts a broader range of consumers and hence aids in the market's growth. Additionally, the rising popularity of cocktail culture is a global phenomenon driven by a growing interest in diverse and innovative drink options, particularly among younger demographics. In countries like the United States, the United Kingdom, and Australia, a significant surge in cocktail consumption has been fueled by a desire for unique and experiential beverages. As a result, the increasing prevalence of cocktail culture is propelling worldwide consumer demand for an extensive selection of mixers and fostering the expansion of the market.
However, the market is characterized by intense competition, with numerous brands competing for consumer attention and market share. Several factors, including the growing popularity of cocktails, the proliferation of new brands and products, and the increasing demand for innovative and unique mixers, drive this high level of competition. As a result, companies in the market must constantly innovate and differentiate their products to stand out in a crowded marketplace.
The growth of the food and beverage industry, particularly in the on-trade sector (bars, restaurants, and hotels), has contributed to the demand for cocktail mixers. Thus, the Europe segment acquired $3,803.2 million revenue in 2023. This suggests a strong demand for cocktail mixers in these countries as consumers look for ways to enhance their drinking experience.
Product innovation and variety in the market are global trends, with companies around the world striving to meet consumers' evolving preferences. One example of this trend can be seen in the growing popularity of unique and exotic flavors in Asia. This variety attracts a broader range of consumers and hence aids in the market's growth. Additionally, the rising popularity of cocktail culture is a global phenomenon driven by a growing interest in diverse and innovative drink options, particularly among younger demographics. In countries like the United States, the United Kingdom, and Australia, a significant surge in cocktail consumption has been fueled by a desire for unique and experiential beverages. As a result, the increasing prevalence of cocktail culture is propelling worldwide consumer demand for an extensive selection of mixers and fostering the expansion of the market.
However, the market is characterized by intense competition, with numerous brands competing for consumer attention and market share. Several factors, including the growing popularity of cocktails, the proliferation of new brands and products, and the increasing demand for innovative and unique mixers, drive this high level of competition. As a result, companies in the market must constantly innovate and differentiate their products to stand out in a crowded marketplace.
Driving and Restraining Factors
Drivers- Expanding product innovation and variety
- Rising popularity of cocktail culture
- Increased disposable income globally
- High level of competition in the market
- Price sensitivity among consumers
- Rapid expansion of e-commerce platforms
- Growing cultural influence and social media
- Substantial impact of health and wellness trends
- Stringent regulations regarding the sale and distribution
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into on-trade and off-trade. The off-trade segment recorded a 32% revenue share in the market in 2023. Supermarkets and liquor stores are expanding their selections of cocktail mixers, offering consumers a wide range of options. This increased availability makes it more convenient for consumers to purchase mixers and other ingredients, such as spirits and garnishes, in a single location. Furthermore, the proliferation of electronic commerce has facilitated consumers' online acquisition of cocktail mixers, thereby bolstering the expansion of the off-trade channel.Product Outlook
Based on product, the market is characterized by tonic water, club soda, ginger, and others. The club soda segment garnered a 32% revenue share in the market in 2023. In recent years, club soda, frequently referred to as soda water or carbonated water, has experienced an increase in demand. Club soda does not contain calories or added sugars, which makes it a popular option among health-conscious individuals seeking a refreshing beverage without feeling guilty. Club soda is a fundamental component in numerous cocktails, including mojito and Tom Collins classics. As more people experiment with making cocktails at home, the demand for club soda as a mixer has risen. Its effervescence adds a refreshing fizz to drinks, enhancing the overall drinking experience.
Packaging Type Outlook
By packaging type, the market is divided into 1L PET, cans, glass, 10 Oz, and others. The 1L PET segment held a 42% revenue share in the market in 2023. PET packaging is generally cost-effective, especially for larger volumes like 1L. It is also easier to label and brand, offering more opportunities for customization and marketing. Additionally, PET packaging can convey a premium or upscale image, depending on the design and labeling. This can be appealing to consumers looking for high-quality cocktail mixers. These benefits are expediting the growth of the segment.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed a 30% revenue share in the market in 2023. The market is experiencing growth as consumers seek out new and convenient ways to enjoy high-quality cocktails at home. There has been a growing interest in craft cocktails and premium ingredients, including cocktail mixers. Consumers are looking for products that can help them easily create professional-quality cocktails, leading to a surge in demand for various mixers such as tonic water, ginger beer, and flavored syrups.Recent Strategies Deployed in the Market
- Mar-2024: Topo Chico, a brand of Coca Cola Company, introduced a range of high-end mixers. The mixers are meticulously concocted using filtered sparkling water, top-tier ingredients, and nuanced herbal flavors to offer a delicate yet delightful enhancement to both cocktails and mocktails. These fizzy, alcohol-free beverages come in three enticing flavors - Ginger Beer, Tonic Water, and Club Soda - providing a heightened sensory journey whether enjoyed as mixers or standalone refreshments.
- Feb-2024: Keurig Dr Pepper Inc. partnered with Luigi Lavazza S.p.A., an Italian manufacturer of coffee products. Through this partnership, Keurig Dr Pepper Inc. would maintain its exclusive role as the primary supplier and producer of Lavazza K-Cup® pods while taking on additional responsibilities for sales and distribution in retail and e-commerce channels across the U.S. and Canada.
- Apr-2023: Fever-Tree released Fever-Tree Classic & Light Margarita and Fever-Tree Classic Bloody Mary, two of them being a range of cocktail mixers suited for consumption in the Bloody Mary and the Margarita cocktail occasions in America.
- Sep-2022: Fever-Tree took over Powell & Mahoney (P&M), an American craft cocktail mixer company. The acquisition expands the company's bottling capacity in non-carbonated mixers as well as its footprint in North America.
- Jul-2022: London Essence, a subsidiary of Britvic introduced Crafted Lemonade Mixer. The new mixture incorporates the citric bite of lemon with a stimulating hit of zesty lime. Additionally, The flavor is further uplift by the juicy roundness of kumquat and a little wrench of orange for a perfectly balanced aftertaste.
List of Key Companies Profiled
- Fever-Tree Drinks PLC
- The Coca Cola Company
- Keurig Dr Pepper, Inc.
- Britvic PLC
- Fentimans Ltd.
- White Rock Products Corporation
- Zevia, LLC
- Thomas Henry GmbH
- East Imperial Beverages Corporation
- PepsiCo, Inc.
Market Report Segmentation
By Distribution Channel- On-trade
- Off-trade
- Tonic Water
- Club Soda
- Ginger Ale
- Ginger Beer
- Others
- 1L PET
- Cans
- Glass
- 10oz.
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Egypt
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Global Cocktail Mixers Market by Distribution Channel
Chapter 6. Global Cocktail Mixers Market by Product
Chapter 7. Global Cocktail Mixers Market by Packaging Type
Chapter 8. Global Cocktail Mixers Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- Fever-Tree Drinks PLC
- The Coca Cola Company
- Keurig Dr Pepper, Inc.
- Britvic PLC
- Fentimans Ltd.
- White Rock Products Corporation
- Zevia, LLC
- Thomas Henry GmbH
- East Imperial Beverages Corporation
- PepsiCo, Inc.
Methodology
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