Africa SVOD Subscriptions to Triple
Bucking the US trend, African SVOD will see plenty of growth in coming years. Africa will have 18 million paying SVOD subscriptions by 2029, up from 8 million at end-2023.
Despite this fast growth, SVOD penetration will remain low, with only 7.7% of TV households paying for at least one subscription by 2029
Simon Murray, Principal Analyst said: “The SVOD sector in Anglophone Africa is evolving into a battle between Netflix and local player Showmax. Rich in local content and sports rights, Showmax now has access to NBCUniversal, Sony Pictures and HBO content.”
Netflix will have 7.55 million subscribers by 2029; adding 3.4 million from end-2023. Second-placed Showmax will have 4.40 million paying subscribers by 2029; nearly 3 million more than 2023.
Who should read this report?
Job Functions:
- Corporate development
- Strategy
- Analyst
- Researcher
Types of Companies:
- Content owners
- Broadcasters
- SVOD platforms
- AVOD platforms
- Telcos
- Pay TV operators
- TV equipment manufacturers
- Banks - Media analysts
- Consultancies - media analysts
- Satellite operators
Who should read this report?
Job Functions:
- Corporate development
- Strategy
- Analyst
- Researcher
Types of Companies:
- Content owners
- Broadcasters
- SVOD platforms
- AVOD platforms
- Telcos
- Pay TV operators
- TV equipment manufacturers
- Banks - Media analysts
- Consultancies - media analysts
- Satellite operators
Table of Contents
Published in August 2023, this 143-page report covers OTT movie and TV episode developments. It comes in two parts:
- Insight: Detailed country-by-country analysis in a 77-page PDF document.
- A 66-page Excel workbook covering each year from 2015 to 2029 for 35 countries by household penetration, by SVOD subscribers, and by OTT and AVOD revenues for movies and TV episodes. As well as summary tables by country and by platform.
Samples
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Companies Mentioned
- Amazon
- Apple TV+
- Disney+
- Paramount+
- Netflix
- Showmax
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 134 |
| Published | August 2023 |
| Forecast Period | 2023 - 2029 |
| Estimated Market Value in 2023 | 8 Million Subs |
| Forecasted Market Value by 2029 | 18 Million Subs |
| Compound Annual Growth Rate | 13.4% |
| Regions Covered | Africa |
| No. of Companies Mentioned | 6 |
