South America Events Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Event Type, Revenue Source, Type, Organizer, Application, and Enterprise Size

The events market in South America is expected to grow from US$ 27.71 billion in 2022 to US$ 45.53 billion by 2028; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028.

Hybrid events combine a virtual event's reach and flexibility with an in-person event's intimacy and engagement. Corporate sponsors favor hybrid events because they can take advantage of the hybrid model's worldwide reach, the ability to connect with both in-person and virtual audiences, and the potential to promote their brand across both mediums. Since hybrid events provide precise event metrics, sponsors may use detailed event metrics to interact with their target audiences. Apart from the benefits mentioned above, one of the key aspects of the hybrid model that makes it even more popular is its lower environmental effect. Compared to physical events, these activities utilize fewer resources and have a lower carbon impact. Hybrid events are likely to be the main trend in the events market in the next few years.

South America Events Market Segmentation

The South America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is further sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the South America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. Based on revenue source, the South America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the South America events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the South America events market is segmented intoBrazil, Argentina, and the Rest of South America. The UAE would dominate the market in 2022.

Key players operating in the South America events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

1. Introduction

1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 SAM Events Market - By Event Type
1.3.2 SAM Events Market - By Application
1.3.3 SAM Events Market - By Enterprise Size
1.3.4 SAM Events Market - By Revenue Source
1.3.5 SAM Events Market - By Organizer
1.3.6 SAM Events Market - By Type
1.3.7 SAM Events Market - By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. SAM Events Market Landscape

4.1 Market Overview
4.2 PEST Analysis
4.2.1 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion

5. SAM Events Market - Key Market Dynamics

5.1 Market Drivers
5.1.1 Rapid Increase in Events Sponsorship
5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars
5.2 Market Restraints
5.2.1 High Operational Costs Involved in Organizing Events
5.3 Market Opportunities
5.3.1 Technological Advancements
5.4 Future Trends
5.4.1 Increasing Demand for Hybrid Events
5.5 Impact Analysis of Drivers and Restraints

6. Events Market - SAM Analysis

6.1 SAM Events Market Overview
6.2 SAM Events Market Forecast and Analysis

7. SAM Events Market -by Event Type

7.1 Overview
7.2 SAM Events Market, By Event Type (2021 and 2028)
7.3 Virtual
7.3.1 Overview
7.3.2 Virtual: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.3.2.1 Webinars
7.3.2.1.1 Overview
7.3.2.1.2 Webinars: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.3.2.2 Others
7.3.2.2.1 Overview
7.3.2.2.2 Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.4 Hybrid
7.4.1 Overview
7.4.2 Hybrid: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.5 Physical
7.5.1 Overview
7.5.2 Physical: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

8. SAM Events Market-by Application

8.1 Overview
8.2 SAM Events Market, By Application (2021 and 2028)
8.3 B2B
8.3.1 Overview
8.3.2 B2B: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
8.4 B2C
8.4.1 Overview
8.4.2 B2C: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

9. SAM Events Market-by Enterprise Size

9.1 Overview
9.2 SAM Events Market, By Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises
9.3.1 Overview
9.3.2 Small and Medium Enterprises: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

10. SAM Events Market-by Revenue Source

10.1 Overview
10.2 SAM Events Market, By Revenue Source (2021 and 2028)
10.3 Ticket Sale
10.3.1 Overview
10.3.2 Ticket Sale: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
10.4 Sponsorship
10.4.1 Overview
10.4.2 Sponsorship: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
10.5 Others
10.5.1 Overview
10.5.2 Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

11. SAM Events Market-by Organizer

11.1 Overview
11.2 SAM Events Market, By Organizer (2021 and 2028)
11.3 Corporate
11.3.1 Overview
11.3.2 Corporate: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.4 Sports
11.4.1 Overview
11.4.2 Sports: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.5 Education
11.5.1 Overview
11.5.2 Education: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.6 Entertainment
11.6.1 Overview
11.6.2 Entertainment: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.7 Association
11.7.1 Overview
11.7.2 Association: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.8 Others
11.8.1 Overview
11.8.2 Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

12. SAM Events Market-by Type

12.1 Overview
12.2 SAM Events Market, By Type (2021 and 2028)
12.3 Music Concert
12.3.1 Overview
12.3.2 Music Concert: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.4 Festival
12.4.1 Overview
12.4.2 Festival: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.5 Sports
12.5.1 Overview
12.5.2 Sports: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.6 Exhibitions and Conferences
12.6.1 Overview
12.6.2 Exhibitions and Conferences: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.7 Corporate Events and Seminars
12.7.1 Overview
12.7.2 Corporate Events and Seminars: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.8 Others
12.8.1 Overview
12.8.2 Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)

13. SAM Events Market - Country Analysis

13.1 Overview
13.1.1 SAM: Events Market, by Key Country
13.1.1.1 Brazil: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.1.1 Brazil: Events Market, By Event Type
13.1.1.1.1.1 Brazil: Events Market, By Virtual
13.1.1.1.2 Brazil: Events Market, By Type
13.1.1.1.3 Brazil: Events Market, By Revenue Source
13.1.1.1.4 Brazil: Events Market, By Organizer
13.1.1.1.5 Brazil: Events Market, By Enterprise Size
13.1.1.1.6 Brazil: Events Market, By Application
13.1.1.2 Argentina: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.2.1 Argentina: Events Market, By Event Type
13.1.1.2.1.1 Argentina: Events Market, By Virtual
13.1.1.2.2 Argentina: Events Market, By Type
13.1.1.2.3 Argentina: Events Market, By Revenue Source
13.1.1.2.4 Argentina: Events Market, By Organizer
13.1.1.2.5 Argentina: Events Market, By Enterprise Size
13.1.1.2.6 Argentina: Events Market, By Application
13.1.1.3 Rest of SAM: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.3.1 Rest of SAM: Events Market, By Event Type
13.1.1.3.1.1 Rest of SAM: Events Market, By Virtual
13.1.1.3.2 Rest of SAM: Events Market, By Type
13.1.1.3.3 Rest of SAM: Events Market, By Revenue Source
13.1.1.3.4 Rest of SAM: Events Market, By Organizer
13.1.1.3.5 Rest of SAM: Events Market, By Enterprise Size
13.1.1.3.6 Rest of SAM: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative
14.2 Merger and Acquisition
14.3 New Development
14.4 Key Companies Analysis, By Virtual Events
14.5 Key Companies Analysis, By Physical Events
14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Anschutz Entertainment Group
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 ATPI Ltd.
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 BCD Meetings & Events
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Cvent Inc.
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Live Nation Worldwide, Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Pollstar
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 StubHub
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments

16. Appendix

16.1 About the Publisher
16.2 Glossary

List of Figures

Figure 1. SAM Events Market Segmentation
Figure 2. SAM Events Market Segmentation - Country
Figure 3. SAM Events Market Overview
Figure 4. SAM Events Market, By Event Type
Figure 5. SAM Events Market, By Virtual
Figure 6. SAM Events Market, By Application
Figure 7. SAM Events Market, By Enterprise Size
Figure 8. SAM Events Market, By Revenue Source
Figure 9. SAM Events Market, By Organizer
Figure 10. SAM Events Market, By Type
Figure 11. SAM Events Market, By Country
Figure 12. SAM: PEST Analysis
Figure 13. SAM Events Market Ecosystem Analysis
Figure 14. Expert Opinion
Figure 15. SAM Events Market: Impact Analysis of Drivers and Restraints
Figure 16. SAM Events Market, Forecast and Analysis (US$ Bn)
Figure 17. SAM Events Market, By Event Type (2021 and 2028)
Figure 18. Virtual: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 19. Webinars: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 20. Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 21. Hybrid: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 22. Physical: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 23. SAM Events Market, By Application (2021 and 2028)
Figure 24. B2B: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 25. B2C: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 26. SAM Events Market, By Enterprise Size (2021 and 2028)
Figure 27. Small and Medium Enterprises: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 28. Large Enterprises: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 29. SAM Events Market, By Revenue Source (2021 and 2028)
Figure 30. Ticket Sale: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 31. Sponsorship: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 32. Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 33. SAM Events Market, By Organizer (2021 and 2028)
Figure 34. Corporate: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 35. Sports: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 36. Education: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 37. Entertainment: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 38. Association: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 39. Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 40. SAM Events Market, By Type (2021 and 2028)
Figure 41. Music Concert: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 42. Festival: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 43. Sports: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 44. Exhibitions and Conferences: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 45. Corporate Events and Seminars: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 46. Others: SAM Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 47. SAM: Events Market, by key Country- Revenue (2021) (US$ Billion)
Figure 48. SAM: Events Market Revenue Share, by Key Country (2021 and 2028)
Figure 49. Brazil: Events Market- Revenue and Forecast to 2028 (US$ Billion)
Figure 50. Argentina: Events Market- Revenue and Forecast to 2028 (US$ Billion)
Figure 51. Rest of SAM: Events Market- Revenue and Forecast to 2028 (US$ Billion)

List of Tables

Table 1. SAM Events Market, Revenue and Forecast, 2019-2028 (US$ Bn)
Table 2. Brazil: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 3. Brazil: Events Market, By Virtual -Revenue and Forecast to 2028 (US$ Billion)
Table 4. Brazil: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 5. Brazil: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 6. Brazil: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 7. Brazil: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 8. Brazil: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 9. Argentina: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 10. Argentina: Events Market, By Virtual -Revenue and Forecast to 2028 (US$ Billion)
Table 11. Argentina: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 12. Argentina: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 13. Argentina: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 14. Argentina: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 15. Argentina: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 16. Rest of SAM: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 17. Rest of SAM: Events Market, By Virtual -Revenue and Forecast to 2028 (US$ Billion)
Table 18. Rest of SAM: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 19. Rest of SAM: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 20. Rest of SAM: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 21. Rest of SAM: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 22. Rest of SAM: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 23. Glossary of Terms, SAM Events Market

Companies Mentioned

Anschutz Entertainment Group
ATPI Ltd.
BCD Meetings & Events
Cvent Inc
Live Nation Worldwide, Inc.
Pollstar
StubHub

Table Information

Report Attribute	Details
No. of Pages	137
Published	August 2022
Forecast Period	2022 - 2028
Estimated Market Value ( USD ) in 2022	$ 27.71 Million
Forecasted Market Value ( USD ) by 2028	$ 45.53 Million
Compound Annual Growth Rate	8.6%
No. of Companies Mentioned	7

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South America Events Market Segmentation

Table of Contents

Companies Mentioned

Table Information

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