North America Events Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Event Type, Revenue Source, Type, Organizer, Application, and Enterprise Size

The events market in North America is expected to grow from US$ 322.18 billion in 2022 to US$ 617.91 billion by 2028; it is estimated to grow at a CAGR of 11.5% from 2021 to 2028.

Over the last 50 years, the relevance and popularity of sports have given rise to a new business, the sports industry. Customer loyalty and retention increase if a supplier can give rapid, accurate, and informative information to its customers. Professional sports organizations cannot run successfully without funds earned from commercial operations. Major sporting events have become an essential component of business, and sports sponsorship has expanded. Sports organizations rely on the sale of telecasting/broadcasting rights, sponsorship money, and ticket sales to organize sporting events. Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders. Businesses may benefit from sponsorship by increasing consumer awareness of their products and services, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives, which is further anticipated to drive the market in North America.

North America Events Market Segmentation

The North America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. In terms of event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. Based on application, the North America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. In terms of enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the North America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. In terms of type, the North America events market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. Based on country, the North America events market is segmented into the US, Canada, and Mexico. The US would dominate the market in 2022.

The key players operating in the North America events market include Access Destination; Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

1. Introduction

1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Events Market - By Event Type
1.3.2 North America Events Market - By Application
1.3.3 North America Events Market - By Enterprise Size
1.3.4 North America Events Market - By Revenue Source
1.3.5 North America Events Market - By Organizer
1.3.6 North America Events Market - By Type
1.3.7 North America Events Market - By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Events Market Landscape

4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion

5. North America Events Market - Key Market Dynamics

5.1 Market Drivers
5.1.1 Rapid Increase in Events Sponsorship
5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars
5.2 Market Restraints
5.2.1 High Operational Costs Involved in Organizing Events
5.3 Market Opportunities
5.3.1 Technological Advancements
5.4 Future Trends
5.4.1 Increasing Demand for Hybrid Events
5.5 Impact Analysis of Drivers and Restraints

6. Events Market - North America Analysis

6.1 North America Events Market Overview
6.2 North America Events Market Forecast and Analysis

7. North America Events Market -by Event Type

7.1 Overview
7.2 North America Events Market, By Event Type (2021 and 2028)
7.3 Virtual
7.3.1 Overview
7.3.2 Virtual: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.3.2.1 Webinars
7.3.2.1.1 Overview
7.3.2.1.2 Webinars: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.3.2.2 Others
7.3.2.2.1 Overview
7.3.2.2.2 Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.4 Hybrid
7.4.1 Overview
7.4.2 Hybrid: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
7.5 Physical
7.5.1 Overview
7.5.2 Physical: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

8. North America Events Market-by Application

8.1 Overview
8.2 North America Events Market, By Application (2021 and 2028)
8.3 B2B
8.3.1 Overview
8.3.2 B2B: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
8.4 B2C
8.4.1 Overview
8.4.2 B2C: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

9. North America Events Market-by Enterprise Size

9.1 Overview
9.2 North America Events Market, By Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises
9.3.1 Overview
9.3.2 Small and Medium Enterprises: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

10. North America Events Market-by Revenue Source

10.1 Overview
10.2 North America Events Market, By Revenue Source (2021 and 2028)
10.3 Ticket Sale
10.3.1 Overview
10.3.2 Ticket Sale: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
10.4 Sponsorship
10.4.1 Overview
10.4.2 Sponsorship: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
10.5 Others
10.5.1 Overview
10.5.2 Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

11. North America Events Market-by Organizer

11.1 Overview
11.2 North America Events Market, By Organizer (2021 and 2028)
11.3 Corporate
11.3.1 Overview
11.3.2 Corporate: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.4 Sports
11.4.1 Overview
11.4.2 Sports: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.5 Education
11.5.1 Overview
11.5.2 Education: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.6 Entertainment
11.6.1 Overview
11.6.2 Entertainment: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.7 Association
11.7.1 Overview
11.7.2 Association: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
11.8 Others
11.8.1 Overview
11.8.2 Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

12. North America Events Market-by Type

12.1 Overview
12.2 North America Events Market, By Type (2021 and 2028)
12.3 Music Concert
12.3.1 Overview
12.3.2 Music Concert: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.4 Festival
12.4.1 Overview
12.4.2 Festival: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.5 Sports
12.5.1 Overview
12.5.2 Sports: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.6 Exhibitions and Conferences
12.6.1 Overview
12.6.2 Exhibitions and Conferences: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.7 Corporate Events and Seminars
12.7.1 Overview
12.7.2 Corporate Events and Seminars: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
12.8 Others
12.8.1 Overview
12.8.2 Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)

13. North America Events Market - Country Analysis

13.1 Overview
13.1.1 North America: Events Market, by Key Country
13.1.1.1 US: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.1.1 US: Events Market, By Event Type
13.1.1.1.1.1 US: Events Market, By Virtual
13.1.1.1.2 US: Events Market, By Type
13.1.1.1.3 US: Events Market, By Revenue Source
13.1.1.1.4 US: Events Market, By Organizer
13.1.1.1.5 US: Events Market, By Enterprise Size
13.1.1.1.6 US: Events Market, By Application
13.1.1.2 Canada: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.2.1 Canada: Events Market, By Event Type
13.1.1.2.1.1 Canada: Events Market, By Virtual
13.1.1.2.2 Canada: Events Market, By Type
13.1.1.2.3 Canada: Events Market, By Revenue Source
13.1.1.2.4 Canada: Events Market, By Organizer
13.1.1.2.5 Canada: Events Market, By Enterprise Size
13.1.1.2.6 Canada: Events Market, By Application
13.1.1.3 Mexico: Events Market- Revenue and Forecast to 2028 (US$ Billion)
13.1.1.3.1 Mexico: Events Market, By Event Type
13.1.1.3.1.1 Mexico: Events Market, By Virtual
13.1.1.3.2 Mexico: Events Market, By Type
13.1.1.3.3 Mexico: Events Market, By Revenue Source
13.1.1.3.4 Mexico: Events Market, By Organizer
13.1.1.3.5 Mexico: Events Market, By Enterprise Size
13.1.1.3.6 Mexico: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative
14.2 Merger and Acquisition
14.3 New Development
14.4 Key Companies Analysis, By Virtual Events
14.5 Key Companies Analysis, By Physical Events
14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Access Destination Services
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Anschutz Entertainment Group
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 ATPI Ltd.
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 BCD Meetings & Events
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Cvent Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Entertaining Asia
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Live Nation Worldwide, Inc.
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Pollstar
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 StubHub
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments

16. Appendix

16.1 About the Publisher
16.2 Glossary

List of Figures

Figure 1. North America Events Market Segmentation
Figure 2. North America Events Market Segmentation - Country
Figure 3. North America Events Market Overview
Figure 4. North America Events Market, By Event Type
Figure 5. North America Events Market, By Virtual
Figure 6. North America Events Market, By Application
Figure 7. North America Events Market, By Enterprise Size
Figure 8. North America Events Market, By Revenue Source
Figure 9. North America Events Market, By Organizer
Figure 10. North America Events Market, By Type
Figure 11. North America Events Market, By Country
Figure 12. North America: PEST Analysis
Figure 13. North America Events Market Ecosystem Analysis
Figure 14. Expert Opinion
Figure 15. North America Events Market: Impact Analysis of Drivers and Restraints
Figure 16. North America Events Market, Forecast and Analysis (US$ Bn)
Figure 17. North America Events Market, By Event Type (2021 and 2028)
Figure 18. Virtual: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 19. Webinars: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 20. Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 21. Hybrid: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 22. Physical: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 23. North America Events Market, By Application (2021 and 2028)
Figure 24. B2B: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 25. B2C: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 26. North America Events Market, By Enterprise Size (2021 and 2028)
Figure 27. Small and Medium Enterprises: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 28. Large Enterprises: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 29. North America Events Market, By Revenue Source (2021 and 2028)
Figure 30. Ticket Sale: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 31. Sponsorship: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 32. Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 33. North America Events Market, By Organizer (2021 and 2028)
Figure 34. Corporate: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 35. Sports: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 36. Education: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 37. Entertainment: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 38. Association: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 39. Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 40. North America Events Market, By Type (2021 and 2028)
Figure 41. Music Concert: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 42. Festival: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 43. Sports: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 44. Exhibitions and Conferences: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 45. Corporate Events and Seminars: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 46. Others: North America Events Market - Revenue and Forecast to 2028 (US$ Billion)
Figure 47. North America: Events Market, by key Country- Revenue (2021) (US$ Billion)
Figure 48. North America: Events Market Revenue Share, by Key Country (2021 and 2028)
Figure 49. US: Events Market- Revenue and Forecast to 2028 (US$ Billion)
Figure 50. Canada: Events Market- Revenue and Forecast to 2028 (US$ Billion)
Figure 51. Mexico: Events Market- Revenue and Forecast to 2028 (US$ Billion)

List of Tables

Table 1. North America Events Market, Revenue and Forecast, 2019-2028 (US$ Bn)
Table 2. US: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 3. US: Events Market, By Virtual -Revenue and Forecast to 2028 (US$ Billion)
Table 4. US: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 5. US: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 6. US: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 7. US: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 8. US: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 9. Canada: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 10. Canada: Events Market, By Virtual-Revenue and Forecast to 2028 (US$ Billion)
Table 11. Canada: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 12. Canada: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 13. Canada: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 14. Canada: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 15. Canada: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 16. Mexico: Events Market, By Event Type -Revenue and Forecast to 2028 (US$ Billion)
Table 17. Mexico: Events Market, By Virtual-Revenue and Forecast to 2028 (US$ Billion)
Table 18. Mexico: Events Market, By Type-Revenue and Forecast to 2028 (US$ Billion)
Table 19. Mexico: Events Market, By Revenue Source-Revenue and Forecast to 2028 (US$ Billion)
Table 20. Mexico: Events Market, By Organizer-Revenue and Forecast to 2028 (US$ Billion)
Table 21. Mexico: Events Market, By Enterprise Size-Revenue and Forecast to 2028 (US$ Billion)
Table 22. Mexico: Events Market, By Application-Revenue and Forecast to 2028 (US$ Billion)
Table 23. Glossary of Terms, North America Events Market

Companies Mentioned

Access Destination Services
Anschutz Entertainment Group
ATPI Ltd.
BCD Meetings & Events
Cvent Inc
Entertaining Asia
Live Nation Worldwide, Inc.
Pollstar
StubHub

Table Information

Report Attribute	Details
No. of Pages	148
Published	August 2022
Forecast Period	2022 - 2028
Estimated Market Value ( USD ) in 2022	$ 322.18 Million
Forecasted Market Value ( USD ) by 2028	$ 617.91 Million
Compound Annual Growth Rate	11.5%
Regions Covered	North America
No. of Companies Mentioned	9

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North America Events Market Segmentation

Table of Contents

Companies Mentioned

Table Information

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