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Tissue Paper Market Size, Share & Trend Analysis Report by Application (At Home, Away From Home), by Product Type (Paper Tissues, Wet Wipes, Facial Tissue), by Distribution Channel, by Region, and Segment Forecasts, 2022-2028

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    Report

  • 78 Pages
  • May 2022
  • Region: Global
  • Grand View Research
  • ID: 5648017
Description Jump to:
The global tissue paper market size is expected to reach USD 26.23 Billion by 2028, registering a CAGR of 3.3% from 2022 to 2028. The growing demand for biodegradable and environment-friendly tissue paper products across the globe is expected to foster the growth of this market in the coming years.

Various governments’ promotional campaigns and programs about cleanliness and hygiene are providing awareness regarding personal care among people and thus generating demand for tissue paper products. Additionally, the flourishing hospitality and tourism industry along with the rising working-class population around the globe is anticipated to augment the demand for tissue paper products. All these factors are expected to drive the growth of the global market during the forecast period.

Major market players are introducing specialized tissue paper such as designed, glazed, and high-end decorative for various usages. Furthermore, rising advancements in the manufacturing of tissue paper technology have empowered manufacturers to improve and develop product patterns and designs. Such innovations are aimed at fulfilling consumers changing preferences towards tissue paper products and modifying the existing products.

At home application segment contributed to the highest share of 75% of the global market revenue in 2021. Increasing awareness regarding cleanliness and personal hygiene among the consumers is driving the growth of this segment over the forecast period. Also growing usage of facial and wet wipes at home is also expected to drive this segment’s growth

Paper tissues (made from pulp) product type segment contributed a share of more than 40% in 2021 due to its increasing demand. The rising utilization of paper tissues for the general purposes of cleanliness at home is expected to drive the growth of the paper tissues segment during the forecast period.

The Asia Pacific holds the majority of industry share of over 30% in 2021 owing to majority of tissue paper utilization done in the region. Furthermore, the rising disposable income of the middle-class population and changing lifestyles in developing countries are propelling the growth of this market. The growing demand for facial tissues and wet wipes among millennials in this region is also expected to drive the growth of this market in the coming years. Also, an increasing chain of hotels and restaurants is propelling the growth of this market as paper tissues are widely utilized during the serving of food in hotels.

Tissue Paper Market Report Highlights

  • North America is expected to register the fastest growth of 3.9% CAGR from 2022 to 2028 owing to rising demand for eco-friendly and sustainable products.
  • The paper tissue product type segment contributed to the highest share of 40% in the global revenue in 2021 due to rising utilization of paper tissue in developed regions.
  • The offline distribution channel held the largest share in 2021 and contributed more than 80% of the total revenue due to the flourishing organized retail sector in developing regions.

Table of Contents

Chapter 1 Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Distribution Channels & Third-Party Perspectives
1.3.4 Primary Research
1.4. Information Analysis
1.4.1 Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing
Chapter 2 Executive Summary
2.1. Market Outlook
2.2. Application Outlook
2.3. Product Type Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Insights
Chapter 3 Tissue Paper Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1 Sales/Retail Channel Analysis
3.3.2 Profit Margin Analysis
3.4. Market Dynamics
3.4.1 Market Driver Analysis
3.4.2 Market Restraint Analysis
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5. Business Environment Analysis
3.5.1 Industry Analysis - Porter’s Five Forces
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Tissue Paper Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19
Chapter 4 Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Type Adoption
4.4. Observations & Recommendations
Chapter 5 Tissue Paper Market: Application Estimates & Trend Analysis
5.1. Application Movement Analysis & Market Share, 2021 & 2028
5.2. At Home
5.2.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
5.3. Away From Home
5.3.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
Chapter 6 Tissue Paper Market: Product Type Estimates & Trend Analysis
6.1. Product Type Movement Analysis & Market Share, 2021 & 2028
6.2. Paper Tissues (made from pulp)
6.2.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
6.3. Wet Wipes
6.3.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
6.4. Facial Tissue
6.4.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
6.5. Others
6.5.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
Chapter 7 Tissue Paper Market: Distribution Channel Estimates & Trend Analysis
7.1. Application Movement Analysis & Market Share, 2021 & 2028
7.2. Offline
7.2.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
7.3. Online
7.3.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
Chapter 8 Tissue Paper Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2021 & 2028
8.2. North America
8.2.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.2.2 Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.2.3 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.2.4 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.2.5 U.S.
8.2.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.2.5.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.2.5.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.2.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.3. Europe
8.3.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.3.2 Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.3.3 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.3.4 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.3.5 Germany
8.3.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.3.5.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.3.5.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.3.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.3.6 U.K.
8.3.6.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.3.6.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.3.6.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.3.6.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.3.7 France
8.3.7.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.3.7.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.3.7.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.3.7.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.4. Asia Pacific
8.4.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.4.2 Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.4.3 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.4.4 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.4.5 China
8.4.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.4.5.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.4.5.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.4.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.4.6 India
8.4.6.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.4.6.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.4.6.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.4.6.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.5. Central & South America
8.5.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.5.2 Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.5.3 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.5.4 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.5.5 Brazil
8.5.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.5.5.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.5.5.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.5.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
8.6. Middle East & Africa
8.6.1 Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.6.2 Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.6.3 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.6.4 Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.6.5 South Africa
8.6.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
8.6.5.2. Market Estimates and Forecast, By Application, 2017 - 2028, (USD Million)
8.6.5.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
8.6.5.4. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
Chapter 9 Competitive Analysis
9.1. Key Global Players, Recent Developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3. Vendor Landscape
9.3.1 Key Company Market Share Analysis, 2021
Chapter 10 Company Profiles
10.1. Procter & Gamble (Cascade)
10.1.1 Company Overview
10.1.2 Financial Performance
10.1.3 Product Benchmarking
10.1.4 Strategic Initiatives
10.2. Kimberly - Clark
10.2.1 Company Overview
10.2.2 Financial Performance
10.2.3 Product Benchmarking
10.2.4 Strategic Initiatives
10.3. Essity
10.3.1 Company Overview
10.3.2 Financial Performance
10.3.3 Product Benchmarking
10.3.4 Strategic Initiatives
10.4. Kirkland Signature (Costco)
10.4.1 Company Overview
10.4.2 Financial Performance
10.4.3 Product Benchmarking
10.4.4 Strategic Initiatives
10.5. Georgia- Pacific
10.5.1 Company Overview
10.5.2 Financial Performance
10.5.3 Product Benchmarking
10.5.4 Strategic Initiatives
10.6. Solaris Paper
10.6.1 Company Overview
10.6.2 Financial Performance
10.6.3 Product Benchmarking
10.6.4 Strategic Initiatives
10.7. Seventh Generation
10.7.1 Company Overview
10.7.2 Financial Performance
10.7.3 Product Benchmarking
10.7.4 Strategic Initiatives
10.8. Charmin Paper
10.8.1 Company Overview
10.8.2 Financial Performance
10.8.3 Product Benchmarking
10.8.4 Strategic Initiatives
10.9. Angel Soft
10.9.1 Company Overview
10.9.2 Financial Performance
10.9.3 Product Benchmarking
10.9.4 Strategic Initiatives
10.10. Naturelle
10.10.1 Company Overview
10.10.2 Financial Performance
10.10.3 Product Benchmarking
10.10.4 Strategic Initiatives
List of Tables
Table 1 Tissue Paper Market- Key Market Driver Analysis
Table 2 Tissue Paper Market- Key Market Restraint Analysis
Table 3 Global Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 4 Global Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 5 Global Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 6 North America Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 7 North America Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 8 North America Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 9 North America Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 10 U.S. Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 11 U.S. Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 12 U.S. Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 13 U.S. Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 14 Europe Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 15 Europe Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 16 Europe Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 17 Europe Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 18 Germany Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 19 Germany Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 20 Germany Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 21 Germany Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 22 U.K. Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 23 U.K. Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 24 U.K. Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 25 U.K. Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 26 France Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 27 France Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 28 France Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 29 France Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 30 Asia Pacific Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 31 Asia Pacific Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 32 Asia Pacific Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 33 Asia Pacific Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 34 China Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 35 China Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 36 China Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 37 China Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 38 India Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 39 India Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 40 India Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 41 India Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 42 Central & South America Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 43 Central & South America Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 44 Central & South America Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 45 Central & South America Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 46 Brazil Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 47 Brazil Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 48 Brazil Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 49 Brazil Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 50 Middle East & Africa Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 51 Middle East & Africa Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 52 Middle East & Africa Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 53 Middle East & Africa Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 54 South Africa Tissue Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
Table 55 South Africa Tissue Paper Market Estimates and Forecast By Application, 2017 - 2028 (USD Million)
Table 56 South Africa Tissue Paper Market Estimates and Forecast By Product Type, 2017 - 2028 (USD Million)
Table 57 South Africa Tissue Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
Table 58 Vendor Landscape
List of Figures
Fig. 1 Tissue Paper Market Snapshot
Fig. 2 Tissue Paper Market Segmentation & Scope
Fig. 3 Tissue Paper Market Penetration & Growth Prospect Mapping
Fig. 4 Tissue Paper Market Value Chain Analysis
Fig. 5 Tissue Paper Market Dynamics
Fig. 6 Tissue Paper Market Porter's Five Forces Analysis
Fig. 7 Tissue Paper Market: Application Movement Analysis
Fig. 8 Tissue Paper Market: Product Type Movement Analysis
Fig. 9 Tissue Paper Market: Distribution Channel Movement Analysis
Fig. 10 Tissue Paper Market: Regional Movement Analysis

Companies Mentioned

  • Procter & Gamble (Cascade)
  • Kimberly - Clark
  • Essity
  • Kirkland Signature (Costco)
  • Georgia- Pacific
  • Solaris Paper
  • Seventh Generation
  • Charmin Paper
  • Angel Soft
  • Naturelle

Methodology

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Table Information

Report AttributeDetails
No. of Pages78
PublishedMay 2022
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 21.55 Billion
Forecasted Market Value ( USD ) by 2028 $ 26.23 Billion
Compound Annual Growth Rate3.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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